Wharf Central

Cheap souvenir shit. Lots of knock offs and counterfeit Levis if that’s your thing. Stopped in because my mom wanted a shirt on her trip out and got treated like crap by the workers. Skip it, and pick one of the smaller shops where the clothes aren’t stained and falling apart.

A great place to buy Fedora hats at reasonable prices. I’ve started a Fedora collection because of this shop. I get compliments all the time on my hats from this shop. Best kept secret. When going to S.F. I always stop here. I love this place.

We bought like 7 bags of chocolate for about $ 170 then we were shocked by finding the same chocolate for a lot less! Then I asked for a return and they won’t let me!!! We went ahead and talked to the manger and I told him is it worth it for you to lose your customers? And he didn’t even care so yeah!

It’s nothing more than a tourist trap shop but it is truly a one-​stop tourist trap shop! Wharf Central has just about everything you could ever want with San Francisco emblazoned on it. Shot glasses, magnets, t-​shirts, bottle openers, keychains, stuffed toys and more. Most items feature images of classic San Francisco landmarks like the Golden Gate bridge, Alcatraz, crabs, Fisherman’s Wharf, the SF Giants, cable cars, Ghirardelli square, and sourdough bread. Looking for an Alcatraz t-​shirt? Check. Ghirardelli sign postcard? Check. Magnet of the Fisherman’s Wharf famous wheel and crab sign? Check. Shot glass in the shape of Giants helmet? Check. Stuffed crab toy? Check. Scarf with the Boudin bread logo? Check. Keychain shaped like the Golden Gate? Check. You get the idea.
Great location right on the corner by the crab stands.
I have a friend who collects magnets so I popped in to grab her one and this store had one of the largest selection of magnets that I’ve ever seen outside of an actual magnets store. It took me forever to decide on one for her, but I went with this cute mini cable car one. It cost me $ 5 but was worth it (it looked way more expensive). Not to say that this is super high quality merch, most of it is cheap junk made in China but the prices aren’t too bad.
Note that the more you buy, the more you save. Prices are highest if you buy one of an item but add in multiples (they don’t all have to be the same style), you can shave several dollars off your purchase price. Think 3 for $ 10 or one for $ 5 type pricing. This is a great deal if you need to take home small trinkets and gifts to friends and family.

I’m not a tourist, but me and my boyfriend decided to look around after dinner tonight. I noticed they had bear paws and Levi’s at good prices actually. I got excited since I’ve been needing a pair and it’s hard for me to get out often. That quickly faded once I noticed we were being watched. A young man and an older women continuously asked me if I needed help with a size after I kept saying no. I was friendly about it. No surprise they were doing the same to my boyfriend. I’m not sure if it was because he had on a black hoodie, or because I had a stroller and we’re both young parents they assumed we wanted to steal? You can assume all you want but this lady literally didn’t take her eyes off me once, she had no shame at all. I’ve never been treated like that before. It was a really bad experience. We approached the same young man before we left and my boyfriend told him he didn’t appreciate them watching us how they were, dude couldn’t care less. According to him it was his job? It’s you’re job to treat people like criminals. Ok.

Wharf Central is your tourist store for all things San Fran! Souvenirs galore!
From sweatshirts to bottle openers to keychains to t-​shirts to mugs and so, so much more, much much much more, this place has the souvenir you want and even the ones you didn’t know you want to bring back home. Everything has a stamp on it showing you’ve been to the wharf, San Francisco, California or the USA.
I searched for a sweatshirt for me to take home, but everything for women was in a bright neon color which doesn’t look good on me.
A couple people offered to help me while I was browsing, which is a plus.
I would recommend this store to anyone looking for a gift or something for themselves during their trip.

Such a good place to stop and shop — mainly for touristy things. It’s decent pricing too, I mean nothing out of normal. These shops were everywhere! They did have cute souvenirs. One thing I’m definitely giving them a plus for is being a «tourist» shop and having Levi Jeans. Such a positive! I didn’t know it was going to be as cold as it was in JULY so I needed anything but shorts. I wish I knew there was a Ross down the street from there, but it’s all good. Really convenient for me and I’m sure a bunch of other people not from the area!

I am thrilled that they sell Levi’s so reasonably priced! They have a HUGE selection and the staff is very helpful at getting you what you need! I live in Southern California but I am traveling to SFO and I am making a special trip into the city to shop here!

À première vue, c’est un capharnaüm à touristes bien représentatif de Fisherman’s Wharf. D’ailleurs, la devanture précise bien «Gifts, Souvenirs, Sportswear»… Sportswear? Curieux mélange mais, derrière le bazar des gadgets made in China, c’est bien là l’intérêt de ce grand magasin qui propose un bon choix de fringues et chaussures de sport, dont la marque Merrell, peu connue en Europe (pas par moi en tous cas) et qui pourtant vaut le détour (avec ses semelles type «pieds nus»… un peu déroutant mais très confortable).
Vendeuse sympa, pas trop intrusive, patiente devant mon indécision et de bon conseil.
Super horaires… zone touristique oblige.

This shop was super crammed with stuff! There were a decent amount of people in here, and it was difficult to walk around because the aisles are so small. We found some interesting souvenirs here that we did not see at Only in San Francisco at Pier 39, however.
This place is also pricier — their keychains were an okay deal, though. I think it was 4 for $ 5 or something. They sell a ton of clothing here, especially Levi’s jeans. To me, this does not belong in a tourist souvenir shop, even if Levi’s IS HQ’ed in San Francisco. I buy Levi’s at Kohl’s. I don’t need them here. Unless I crapped my pants or had an unfortunate seam-​ripping accident, this was just a waste of space to me. Even then, I’d be more likely to stop in to a Walgreens and grab a $ 5 pair of pajama pants than to shell out for a brand new pair of Levi’s.
We still came away with some cute stuff. We got a stuffed sea lion and a «vintage» metal toy cable car that dings when it rolls. But it felt like a battle to get in and out of here alive.

Are you traveling in San Francisco?
Are you around Fishermen’s Wharf?
Do you need some souvenir?
Come here and get yours.
There are lots of different items. I got some good and cheap ones here for my friends and colleagues. Nice mugs and small items. They have a lot of cloths too. I couldn’t buy any of the clothes, but it was good for browsing.

Actually, I quite like this place (for a tourist type of store). Its much bigger compared to the other ones down by the wharf. It actually attracted me in! And kinda weird to wear clothes that says SAN FRANCISCO on it, when you’re actually from the city. but I actually found a t-​shirt I liked and that I might be getting! And I don’t know why it says $$$ on here, cause the stuff I saw was quite cheap. Oh wait, I forgot. we’re not supposed to be comparing them with name brands or what not. We’re talking SF logo shirts, sweatshirts and jackets of low quality here (but I felt on the quality of some and it seemed to be alright). Lots of Paul Frank in here and lots of totes, so its not just SF branded stuff.

I had to come to to this store to get a sweatshirt for my Nephew. He is all into the line Lost and this was one of the stores in town who carried it. All I can say, is can you cram one more thing in here? The place is insane, with stuff everywhere!
I still give it three stars for the fact that they had what I was looking for and the salesgirl actually took me to the item and then rang it up really fast. It’s a good thing, cause I would have never found what I was looking for.
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