MaxWell Fitness

I always thought I was in good shape. I had always been athletic from wrestling in high school to running sub– 2hr half marathons. My less than perfect form could only get me so far and I was always left achy… until I was coached by Will. I learned how to run correctly (which is nice but have since traded running shoes for crossfit shoes), do pull ups, lift heavy weight with good form, handstands and other movements I never, ever thought I was capable of doing. He explains exercise techniques in a way that makes sense and does not over complicate the movements. He pushes and encourages great technique and form over lifting heavy weights to deter bad habits– but don’t get me wrong, you WILL hit PR’s on his watch!
If you are looking for a coach who will push you towards your fitness goals AND care about your physical health and well being, then you can stop looking now. Your welcome.

I have been doing Bootcamp with Will for almost a year. I had back surgery 13 years ago and it has been my weak point with every other workout I have tried. Since I began working with Will I have greatly increased my core strength and have had no back pain in a year! The workout is different everyday so I never get bored and am always challenged. Will has taught me a ton about maintaining proper form to avoid injury and about mobility to handle soreness and tightness and keep things moving well.
If you are looking for a trainer who will help you get results, Will is your man.

I met Will 3 years ago when I hired him as a personal trainer. He was younger than expected but I quickly realized he offered superior knowledge of proper technique and variable training modalities. Later, I joined his Crossfit style Noe Valley bootcamp to raise my level of fitness in a fun, supportive, team spirited atmosphere — and now I’m hooked. I love Will’s enthusiasm and energy as a coach and his views on overall health and fitness. We have in-​depth conversations about nutrition and mobility. My fitness goals were to increase strength and improve my core stability — both changed significantly and continue to improve. His workouts are always varied, never boring, and easily measurable. I’m haunted by a shoulder injury — most likely from boxing and poor posture — but Will pays close attention to my form and corrects me as necessary to keep the movement effective and to avoid injury. Will is constantly learning and bringing new ideas to our workouts. It’s so inspiring! His professionalism and can-​do attitude is notable. Whether you are an athlete or someone striving to get fit and healthy– MaxWell Fitness offers all levels a huge return on investment.

I first met Will almost 2 years ago. I checked out two other gyms and two other coaches before meeting him. The other people were unresponsive to telephone calls or emails and I would have to contact them a second or third time. I am patient; I usually wait a couple days before I contact someone again. If someone does not respond in a timely manner, what happens if I have an emergency when we are to meet? A 48-​hour or 72-​hour response time on weekdays is not practical.
Will was fast. He responded. Not only did he respond, but also I was shocked when I emailed him and he had responded within the hour. He invited me to call him and discuss options on the phone. He was polite and professional both on the phone and in person when I met him.
Out of the three people I met, Will was the youngest, but he was the most professional. Will is reliable, responsible, professional, and is constantly educating himself. I believe he does it not only for his clients, but also for himself. Would you trust someone who does not use the very product or service he is trying to promote or sell? Will does what he teaches. He also has an athletic background.
Fast forward almost 2 years. I am stronger. I am in better shape.
Repetition is how we learn and how something sticks in our minds. Look at little kids. They learn through repetition. We are no different as adults. Sometimes we need reminders. Will does not make me feel stupid when I ask him a question for the umpteenth time. He encourages me to do my best. He has a natural warm personality and he cares about people. When you meet him, you will see what I mean.
He has the proper training too. Check out his website.
I did not know Will before I found him online, but I hope he remains a lifelong coach and a lifelong friend. Thank you, Will.

Will is an awesome personal trainer, coach and motivator. I have been working with Will for ~ 1 year and he has helped me to increase strength and improve my core stability significantly. His workouts are always varied, never boring. He pays close attention to my form and corrects me as necessary to keep the movement effective and to avoid injury. Another thing I appreciate about Will is that he is constantly learning and bringing new ideas to our workouts. He is super passionate about fitness and I believe an excellent choice for a top athlete striving to be more competitive or a person like me trying to age gracefully and be active.

I’ve been working with Coach Will of MaxWell Fitness for two months, and already the results are great. The emphasis on complete, full-​body fitness and quality over quantity is super effective. I have been a perennially injured runner, and my work with Will is helping me reclaim my mobility, and my speed. Some of the observed results, after just 2 months:
— On a bike ride this weekend I feel like I was twice as fast with half the effort — thanks to having better range of motion, a stronger core and greater cardio endurance.
— Once again I can run with and scrimmage with the teens to whom I coach soccer.
— At a driving range recently my slice has practically disappeared… because I’m getting full rotation through the hips and core now.
— Lost 10 lbs.
Will’s encyclopedic knowledge and individualized attention makes his approach accessible and effective whether you are an elite athlete seeking an edge, trying to get off the couch, or somewhere in between.

Okay folks… this is my first update. I gave Will 5 stars one year ago. One year later, Will still gets the highest possible rating! He is professional, knowledgeable, and gets our mom’s group to work out harder than we ever thought possible. He mixes up the work outs so you never do the same class twice, and given that I go 4 times per week, I can honestly say that in the past 18 months, each work out we have done has been slightly different. Each class is broken up into Mobility work, strength training, some cario, and a WOD (work out of the day).
If you want to join a totally cool and friendly group of middle aged moms, come join us at the Upper Noe playground basketball courts. We are a fun and welcoming bunch and we are there every S, M, T, and Th from 8:30 — 9:30 am.

If you want to learn how to move correctly, efficiently, and gain strength while avoiding injury, then Will is the trainer for you. He’s going to approach your training as a full lifestyle overhaul, because that’s what it takes for you to be healthier, leaner, stronger.
His comprehensive knowledge of functional training modalities means you’ll be doing skills and exercise you didn’t think possible. Workouts are constantly varied, and measurable, so you’re never bored, and can track results/​progress. He’s also a CrossFit coach, so if you’ve been curious about CrossFit, he’s a great way to learn what it’s all about.
Whether your goal is losing weight, training for a sport or event, or just increasing your general fitness, strength, and knowledge, you’ll get a personal program to help you succeed.
If you’re just looking for a cheerleader to hold your water bottle and count reps for you, then you can certainly find another option, but if you value your health, and want to be proactive about spending time and money on it, then Will is the best choice in SF.

I have been working with Will for the past 6 months now. He is very professional, methodical on how he teaches his classes and does a phenomenal job in instructing and breaking down every exercise. He is a great motivator and just naturally an all around positive person, which makes it a pleasure to participate in his classes.
I would highly recommend him. He will not disappoint and he always brings it!

I have been lucky to have some great trainers over the years and it is has been terrific to add Will to the list. Will truly understands all the right mechanics to make sure you are doing movements in the correct way so you are optimizing your energy and not getting hurt. Will knows the balance of pushing you to do things you think you cannot do, while making sure you do not get discourage. He definitely makes you work really, really hard. Will is an amazing trainer!

I have been working with Will and under 2 months he had me in awesome shape… he’s not easy but if you’re serious about getting into shape then he’s your man! Now, only if I would listen to his advice on diet I would be even more in shape but love my breads and pasta!