Ethos

Cute little boutique with so many cute clothes and accessories with a great service that you feel like you’ve been friend with the owners for a long time.
But I’m writing this review not just to say how cute their clothes and accessories are, but I want to tell people how wonderful Cat and Rose are.
My company had an event at Ethos yesterday, and I was there to help hosting the party. I got to know Cat and Rose… and I have to say there one of the most beautiful people with beautiful heart I have ever met. When you think of getting a new dress for a special occasion, go to Ethos. Ask them about a story behind each clothing they sell there. Ask them what cause and foundation they’re supporting with the money they make. You’ll feel great coming out of the store with an awesome dress, and feel great about helping others… just like they do. I hope there are more people like Cat & Rose who always think of helping others.

ETHOS: brick + mortar for a successful woman’s dream closet
5PM: Arrive by plane to check out the latest shopping destination ETHOS in SF.
5:05: Greeted by Cat & Rose, inevitably fall in love with them and everything in the store.
5:15: Try on a selection of key pieces I adore, comfy sweaters, cute Italian silk dresses, admire all the glory of PREEN.
6PM: Walk out w awesome sweaters (one by CHINTI & PARKER) & a decadent French candle.
Return to LA a happy camper shouting gratitude everytime I receive a compliment on new clothing acquisition. Sounds frivolous but somehow the experience was intimate, special and meaningful… so much like Cat & Rose (and ETHOS itself).
– Global luxury fashion for the conscious shopper –
ETHOS feels like a dream. A high end designer showcase of eclectic style, meaningful merchandise, sustainable, inspirational, beautifully curated with intimate story to share behind each maker. Think artisan without the attitude.
– Like having NET-​A-​PORTER at your fingertips –
Definitely worth the investment if you calculate the cost benefit, life cycle use, comfort, coziness, splendor of the material. Every good is a lifetime piece I want to treasure forever.

Visited this lovely store last year with my boyfriend. Shop owners provided amazing personalized service. They knew about each of the artists whose jewelry was on display and had travelled around to hand pick all the unique items they sold. Introduced me to Mother brand jeans– I swear by them now & have bought several other jeans from the same brand. This store sold them at least 6 months prior to being featured in Bloomingdales. Great shopping experience– planning to visit again as soon as I’m back in town.

4 for the shop — really beautiful, interesting, although expensive, clothes and jewelry — but 3 for the salespeople — pushy, rude, not listening to me. for instance, I said there was no way I was wearing a ring on my ring finger, but because she didn’t have another size, she kept telling me she thought I should wear it there (it was my wedding ring finger — obviously not going to move my wedding ring). I kept saying no, is it possible to find another size, but she kept repeating that. that’s just one example; it was not as pleasant an experience as it should have been for the prices… I was spending over $ 1,000 and she would let me use the bathroom. the other salesperson couldn’t answer any questions, and said she would ask but then never came back, etc., etc… Walked out with a really bad feeling as opposed to another shop on the same street that was much more welcoming.

I visited Ethos for the first time today, after reading a great review. The store has amazing brands and the store assistant was amazingly helpful & knowledgeable. She explained the background on the brands which made it extremely difficult not to buy something (in a good way). I’m definitely going to visit Ethos again next time I’m in SF.

Ethos is a wonderful little shop in the heart of San Francisco. My wife and I stumbled into Ethos in January and picked up the cutest little finds for our new beach home we are building in Washington State. The merchandise is eclectic and unique in many ways. Each piece has a interesting story.
Cat and Rose are wonderful! They are helpful and so informative about the uniqueness of their merchandise. Wonderful experience each time we visit this place.
If you are looking for unique clothing to beautiful hand woven throws made in Spain, this is the place to browse. The place feels so good!
Greg & Yvette

Stumbled upon this place while in SF for New Year’s. Everything is unique and amazing. The owners are super helpful and courteous, and gave us espresso while my girlfriend tried on one million pair of jeans (one of which I bought her and they are still her favs). We also made off with some of the best-​smelling candles ever!
If you’re in the City, you should definitely stop by!

Beautiful Saturday finds the Mr & me strolling around Union Square when I see this super-​cool dress in ETHOS’ store window
As we enter the shop, we’re impressed by its bright white, very modern & minimalistic décor. Their clothes are fun patterns with a bit of bling along the trim, hem, or as an accent to make each piece even more precious
What really drew our attention however, were these super-​fun screen printed t-​shirts w/​illustrations from Balzac’s satire «Public & Private Life of Animals». These prints just tickled my funny bone to no end
ETHOS has exclusive rights to these designs so they’re the only place in SF you’ll be able to find them — definitely worth checking out & I couldn’t help but get 1 w/​a funny, posturing parrot
I kept trying to talk the Mr into this wonderfully funny musketeer mosquito but he wasn’t convinced…(I’m still working on him)
And even though it’s been days & days since we were there, I can’t seem to get this other shirt off my mind (an adorable tipsy hippo toasting the room), so looks like another visit will be in order… LOVE THEM!

I visited this store over my Christmas vacation and I have to say its amazing! The look is so modern and fresh when I walked in I could see everything at a glance. Beautiful floors and displays as well. They have such unique stuff — I bought my sister some jewlery and she loved it. Definetly a must see shopping stop if you are in the San Francisco area.