Ammo Marketing

Do you ever wonder about how products and services all of sudden become larger than life, not unlike the concept of Malcom Gladwell’s Tipping Point? These days it’s all about capturing authentic buzz, finding «real» consumers who are true influencers amongst their friends and peers. With so much clutter, people have to rely word-​of-​mouth and word-​of-​mouse, and only from trusted resources. There’s only one company I’ve seen that is able to do this for its clients — and by «this» I mean really understanding and then concepting buzz marketing campaigns that help their clients find unique ways to reach/​touch their own customers. Whether it’s finding the right influencers to rave about your product/​service, developing street and guerilla marketing initiatives to help you get viral, or creating experiential and truly buzz-​worthy events, the book starts and stops with Ammo Marketing.