Matcha Love

While this location has closed, this was my favorite place to get soft serve in all of San Diego! They had limited flavors of soft serve, but each and every one of them packed intense, rich and creamy flavor. My bf and I have been on the look out for other locations, since we miss this place so much.
Only downside was that it was cash only.
Can’t wait to get my hands on some of this yummy soft serve sometime in the near future!

–Matcha Love will be closing business on ³⁄₃₁ Tuesday. The last servings of kurogoma soft cream will be hard to find after this weekend.
–Still «cash-​only». There’s an ATM by the phone kiosk.
I returned an expensive chawan this morning because it was the floor model, and upon second thought it was not fair to pay full price for the chawan and not have the accompanied box and information note. The attendant was pleasant, listened to my situation, and went a step beyond by searching for the box and note in the back storage room. Unfortunately, neither was found.
On a happy note, I was given a full refund by returning the chawan in it’s original condition and showing my purchase receipt. This is one instance where was glad I kept my receipt.

When matcha love first opened the proportions were a lot better.
We came in today and left feeling like we overpaid. My boyfriend got a small matcha green tea cup. His ice cream was hallowed in the middle. I got a large black sesame ice cream. Both were tiny in comparison to the times we had it before. My large cone looked like a size small.
Still tastes great but for the size we got it became expensive.

I really love Matcha Love. Seriously.
I tried their Black Sesame Soft Serve on a cone. It’s not too sweet. Just perfect.
Matcha Love is affiliated with Ito En… in which I love their teas!
Best thing about Matcha Love… it’s located in the Mitsuwa grocery store. What a perfect way to grocery shop, eat, and get dessert all in the same location.

This place is great! It was/​tasted exactly how I expected it! They also sell tea & boba and loose leaf teas.
The staff is also very nice.
They garbage cans are nonexistent but they throw away your trash behind the counter.

I’ve got mucha love for Matcha Love!
As a traditional vanilla soft cone lover, I never dreamed of having a real matcha soft until I saw this kiosk located in the Mitsuwa Marketplace.
Be sure to sample the flavors before you try! They offer:
— Matcha (milled green tea)
— Black Sesame
— Hoji-​cha (Roasted green tea with roasted powder sprinkled on top)
— Madagascar Vanilla
For a small cone ($ 3.25), I selected the combination swirl of the black sesame and matcha and was truly impressed with the creamy flavors. The firm texture was perfect for a soft serve as it held up and didn’t melt immediately in my cone. My fiancé Daniel L. loved the flavors as well and agreed with me that the flavors were authentic and wasn’t overly sweet. The amount I received was generous and worth the price since they used real matcha powder.
They also sell shakes and lattes but the soft serve steals the show.
Bring cash and leave with some Matcha Love!

Nom nom nom!!!
Cash ONLY!!!
Ordered:
1) Matcha green tea shake with boba: 3.5÷5 The matcha green tea shake was delicious, but the boba was just eh… not the greatest. They need to up their game with the boba/​pearls.
2) Black Sesame soft serve – YUM! Delicious! I wish they were served with bigger portions.

Pretty much your average Matcha Love— which also means… CASH ONLY!!!
My first experience with this store was the one in San Jose and when comparing these two, they’re practically the same in quality.
My favourite is tied between the matcha and the hoji-​cha soft serve. Matcha is your typical green tea but the hoji-​cha is a very strong roasted flavour. I’d definitely recommend you to try them out first if you’ve never gone before. Granted, there’s only 3 flavours so I guess you might as well try them all ;D. I’ve also had the black sesame one and it’s a very intense flavour; I’d recommend this to only people who really enjoy black sesame.
One tip: you can mix 2 flavours into a swirl if you wish! I definitely do NOT recommend mixing anything with black sesame because the sesame flavour will overpower whatever you combine it with.
I find this place to be a little pricey but it’s nice to enjoy once in a while. It cost me $ 3.51 for a small soft-​serve. Unfortunately, the way they swirl the soft-​serve will leave a large empty hole at the bottom, subtracting the amount you think you get.

Soft serve Matcha Ice Cream? What’s not to love?! Lusciously creamy, not too sweet, and great matcha flavor. I typically go with the small in a cone and it’s perfect!
I also enjoy their Black Sesame soft serve but the flavor is definitely lighter than I would like.
As for their Hojicha soft serve (roasted green tea), it definitely has a dominant flavor but I still prefer the standard Matcha best.
Unsure of which flavor to get? Ask for samples! The staff at this location are definitely generous with them.
OISHII!

CASH Only! What’s with all these cash only places inside of Mitsuwa?!
Anyway, probably a good thing so I don’t keep coming back for more. I ordered a small matcha cone (or cup for the same price), it’s just more eco/​green to eat the container than to toss it!
I asked about the difference between that and the hoji-​cha, and the staff kindly offered me a sample. It tasted sort of toasty but more milky than tea-​like for me. Both flavors are really creamy and not icy at all.
The price more than a McD soft served ($ 3.25 small), but it’s matcha green tea!!!

I love their matcha flavor, but their black sesame ice cream is even better.
Their ice cream meets the criteria of Japanese desserts: light, authentically tasty, great texture, and not too sweet.
I wish they could open their own Japanese crêpe booth which could last longer… not the seasonal Marion Crêpe only here in the summer. Maybe too high an expectation = =
Definitely will come back in Mitsuwa Shopping rounds!

Best green tea ice cream ever!!! If I could eat it everyday, I would.
I’ve also tried their hoji cha and black sesame which was also very good. My fav is still the green tea. However, I’ve also had Matcha Love hoji cha in San Jose and I feel like that one is better. It’s more flavorful than this one in San Diego, that’s why I’m giving it a 4 star. The green tea was consistent at both places so that’s good.
The black sesame was good also but a little too strong of a flavor for me. I feel as though guys would like black sesame better lol

Black Sesame SOFT SERVE. Heaven in a cup or on a cone!
/​/​LOCATION /​/​Mitsuwa market food court. In the same plaza as Cycle Gear and a bookstore
/​/​PARKING /​/​Ample free plaza parking lot.
/​/​FOOD /​/​
+ Matcha green tea soft serve: Sweet, but retains an authentic matcha flavor
+ Black sesame soft serve: Great black sesame flavor with the soft smooth consistency of soft serve. It is not as nutty as the black sesame snow at Blockheads, but still packs a good punch.
*tip: Matcha Love also offers matcha and black sesame boba drinks and shakes
*tip: Come early as they sell out quickly

I can see my girlfriend and I coming here at least once a week. We love matcha everything, and their matcha soft serve is perfect. Literally perfect. It’s the perfect consistency, with great matcha flavor, and creamy and not heavy. Green tea ice cream will never be the same because I’ll always compare it to this.
Limited seating, because it’s part of the magazine shop. What’s cool about soft serve is that it doesn’t take long to scoop cause it’s a machine. You can order a cone and be on your way with practically no wait.

Came by here on a Sunday (8÷10÷14) around 2:30 pm with my mother and my husband. I had this place bookmarked and wanted to check it out. Matcha Love is located inside Mitsuwa Market (Mitsuwa is located in the same plaza as Staples and Ross with plenty of parking). Right when you come inside Mitsuwa, it will be on your right hand side with a handful of small tables and chairs.
Anyways, as I was looking over the menu board (some of their items had sold out) I was wondering what hoji– cha was and so I asked the employee behind the register. She told me it is roasted matcha and I asked her how that tasted. She actually gave me a sample, along with with the matcha ice cream. Although there was a line behind me, she also gave my mom a sample of the black sesame ice cream. Hoji– cha is a bit mild and preferred the matcha so we ordered a large ($ 4 prior to tax). Also got a small black sesame ($ 3 prior to tax) for my mom and a Black Sesame Boba Drink ($ 3.20 prior to tax), for my husband.
The large matcha is an excellent portion to share with 2 to 3 people. It had a good smooth and creamy flavor. My mom’s black sesame (I think the small size is still a fair portion for 2 people to share) had a mild black sesame flavor and would have prepared for a much stronger flavor because I really like black sesame. My husband’s black sesame boba drink was just average. Again, the black sesame was not quite strong and really this drink really was just «meh».
Overall, this place is great to grab an icy treat, especially during a hot day. Price is fair for the portion. But I probably wouldn’t go out of my way to come back here on my next San Diego visit.
Just to mention that this place is CASH only. If you are planning on consuming your treat on site, have one person wait in line to order and then have the rest of your party grab a table and a few chairs since seating is kind of limited. (and you can poach off of Staple’s free wifi while you enjoy your sweet since there is no wifi here, lol).

Despite only having 3 flavors, Matcha Love has got it goin’ on! They know what they’re good at and they’re sticking to it. I like that. Sometimes less is more…
ML is located inside Mitsuwa so there’s always plenty of parking and there’s an ATM inside the supermarket if you didn’t bring cash (they’re cash only). I ordered the small cup of matcha green tea for $ 3. Upon first taste, I immediately regretted ordering the small. I should have ordered the large for a dollar more.
They pour you a perfect swirl. I would subtract a star because they leave a hole inside the swirl — so looks are deceiving — you think you’re getting a lot more fro-​yo than you are. But the flavor of the matcha green tea is so good, that I’m keeping my review at 5 stars.
A few days later, I had to come back to try the black sesame. It lives up to the hype. It’s pretty darn tasty but I think my tastebuds like the matcha just a smidgen more.
Now if only this place were self-​serve… :P

I think overall their flavors should be a little bit stronger, but it’s pretty good regardless.
I especially like the subtle roastiness of their hoji-​cha ice cream, ask for extra powder on top because that’s the real hoji-​cha stuff.
Prices aren’t too bad considering they are using matcha vs regular green tea.

Growing up a Navy Brat, I’ve spent time living in Hawaii and enjoying Japanese green tea ice cream.
Not knowing it’s mysterious and helpful attributes, the taste of «matcha» grew on me at the tender young age of 5.
Now, in my tender middle age of forty…(cough, cough!!) I can bring the family and snap up a large waffle cone of a dear childhood favorite.
Be sure to bring cash, these folks don’t take plastic.

First things first, this place is cash only. The good thing is: there’s an ATM machine inside of the store; the bad thing is: there’s obviously a fee if you use it and it’s not your bank.
I am very matcha in love with matcha (see what I did there?) So when I heard there was going to be a Matcha Love in San Diego, I was ecstatic. The thing is, this place isn’t it’s own establishment – it’s inside of a store called Marukai. If you’ve been to the Convoy area, then you’ll know that it’s in a shopping center.
Green tea anything and everything is my favorite. You can choose between: hot tea, hot latte, ice cream (soft serve), shake, and boba. If you want ice cream, you can get it in a cone, big waffle cone, or in a regular cup. There are flavors other than matcha, as well! I haven’t tease them, but in due time I will.

Located inside the main entrance of Mitsuwa market you’ll find this small business just off to the side. They serve matcha everything it seems… ice creams, slush drinks (with or without boba), $ 3.00 for a size small cup of Green Tea Matcha ice cream. You can also have it in a waffle cone or a regular cone.
We had the matcha ice cream. It was very good. Ice-​Creamy and sweet but not too sweet. I like that it’s in soft serve form as opposed to hand scooped hard ice cream.