Gioia’s Room

Absolutely amazing boutique with trendy clothes. Gioia is a very knowledgeable, friendly, and outstanding owner. She goes out of her way above and beyond to ensure her customer’s needs are met. Also, it’s rare for a boutique to offer free alterations which is another amenity offered. Highly recommended checking it out!

I walk by this shop all the time and FINALLY got to look around today. I’M IN LOVE. I bought a little black dress for my engagement pictures that I never want to take off. So many options from casual to dressy and their accessories are gorgeous as well. The owner couldn’t have been nicer or more helpful. I was also expecting it to be way more expensive than it was, which gives me an excuse to constantly go back. So happy I finally discovered this gem of a boutique!

Came her to kill some time before dinner as a friend and I waited for our names to be called next door. Gioia was not there but we had the pleasure of meeting her adorable mom and she is such a doll! She helped us out in picking a couple of dresses. This place has clothes for a reasonable price! And I love that they have complimentary alterations! I will definitely becoming back soon to support her small business.

I am in love with this cute little boutique! From the moment that I walked in, Gioa greeted me with a smile and was incredibly gracious! From there, my shopping experience only got better! I felt as though I was at a store with my own personal shopper. She took the time to ask me questions about the outfit (s) I was considering and the occasion. She then pulled several items out for me and gave me style advise and tips to make them pop even more!
But what was more impressive, one of the items that I wanted to purchase need to be altered, and so her mom did it right in the spot! So, not only did I walk out with a super cute outfit for my concert tonight, but with one that for like a glove! Of course, all of this made it such a pleasant shopping experience!
In summary, this little boutique is the place to be to find cute clothes and get incredible personalized service! Thank you! I am sure I will see you guys soon!

We were waiting to be seated for ramen and it began to rain so we went here. She stayed open even after hours. If that’s not good customer service than I don’t know what is. She was super nice and friendly. I wanted to try and dress and she put it in the fitting room with different outfit options. Super helpful and beautiful items. will definitely recommend to my friends!

Love it! This cozy boutique is the bee’s knees. You are sure to find something unique and on-​trend here, and for ladies like myself who are short and curvy, thus requiring a good tailor, this shop will do alterations for free (on items purchased in store). THAT is exceptional customer service, folks. Great spot for gifts, as you’ll always find something fun!

Love this place. I absolutely adore Gioia and her mother (who does all the alterations). Gioia is always filled with great, loving energy and cares about her clients. I haven’t been in for a while because I was addicted at one point lol but I will be back very soon. Thanks Gioia for taking care of me and my family!

Super girlie shop with adorable staff. Colorful, playful, some vintage inspired dresses & items i haven’t seen anywhere else. Constantly updated as far as i can tell, each time i have visited there is something new to drool over. Lots to choose from including lingerie, swimsuits, tulle party dresses, silky dusters, altered handbags & some items that reference 70s & 80s bands. As well as cute & reasonably priced clothes, they also have some one of a kind wall art, adorable sunglasses & very affordable unique jewelry from local artists. On the counter you will find something to satisfy your sweet tooth while shopping, flyers for their upcoming in-​store events & usually some pretty flowers. A visually stunning boutique in the heart of Hillcrest. Highly recommended!

I went to this clothing store looking for an outfit for a holiday party I would be attending. I was happy with the options, and also the sales associates help in selecting accessories to go with my purchases. I found that the variety of choices allowed me to try different combinations and, as a result, I was able to select the perfect outfit. I will definitely be returning in the future.

Gioia’s Room is a fun boutique filled with various on-​trend, reasonably priced goodies. Unique art by local artists adorns the walls of this shop. This spot has become my go-​to for gifts for friends and family, outfits for me, and especially ensemble enhancements. Gioia’s passion for fashion is very apparent; she is often in her room, always friendly and will happily answer any questions, help one find something specific or similar to and even provides brilliant styling tips. I have also had the pleasure of meeting Gioia’s mother, a very sweet woman who has offered her tailoring expertise on an item that may need a bit of tweaking for a perfect fit.
I believe it impossible to go into Gioia’s Room and not come out with at least a smile if not a big bag of swag!

We came here today with some woman from my family to look for mother of the bride dresses/​bridal shower dresses/​bachelorette dresses. Gioia is such a pretty, cute, fun, energetic lady! She was so cute offered us water, champagne, she was so opened armed. We loved her and her shop! Cutest dresses, some vintage. All around cute shop! You go girl!!!

A very nice store with a lot of nice staff.
It is clean and the atmosphere is very nice.
Gioia is is supper nice and seems to be a good person too. The only thing I will say as a critique is that you cannot leave the place empty handed… I bought something That I was not sure if I like it or not, came back the next day to return it and they did not let me my money back but a store credit.
Anyway I will come back because I loved the boutique and Gioia.

I can’t believe I haven’t reviewed this place yet! Yes, yes, and yes! 5 stars all around.
I’ve been shopping at Gioia’s since she first opened her doors two years ago. I don’t think I’ve ever once dropped in and left empty handed. Not only are her clothes super cute, but she is by far the sweetest person I’ve ever met. She frequently has refreshing beverages or some type of sweet treat for you while you browse. She’s also very consultative in her approach and I love that! She will help piece together outfits and accessories for you and after a while, she’ll even get to know your style. Then, if she gets something in that she knows you’ll love, she’ll let you know so you can get dibbs! Gioia is very personal with her clients and I’m sure that’s the reason so many of us keep coming back!
And I can’t forget to mention the complimentary tailoring!!! I’ve used this service almost everytime. I mean, why not have your new pieces fit your body perfectly if they’re offering? It really does make all the difference in the world.
Gioia’s Room offers quality clothes and a luxury experience in a price range that won’t break the bank. It has become one of my favorite places to shop and I’ll do my part to keep it around for a really, really long time!

Cute place. I’m glad they are still here. nice accessories, that is the only thing I can buy here.
They don’t carry my size, I wish they would expand their sizes.

I loved this place! Gioia is so sweet and very helpful. I wish I could have bought everything in the store. Perfect little boutique in Hillcrest

Activate your girlie girl with a trip to Gioia’s Room.
I come here for uncommon gifts for friends and to expand my wardrobe. She is one of the sweetest women you will meet and has so many fun items to look at and try on. Her mother does (free) tailoring for items purchased in store, but also tailoring for personal items for a fee (I’m having her fit my wedding dress).
If you get on her mailing list or pass along your number she will send word when she gets a new order in. She only buys so many items of one style of clothing so that you don’t step-​out in clothes everyone else in San Diego owns. I would describe the clothing aesthetic as young chic – good for late teens to early thirties. There are some items you could wear to work, but most of the clothes are for a day or night out on the town or at the beach.
She typically has great deals for first time and loyal customers (25 $ off 75 $ purchases). Also, she is wonderful about returns if something goes amiss (for example, I’ve had an occasional jewelry snafu where something might break too soon).
Gioia has a wonderful sense of style and is glad to help you think creatively about your wardrobe as you try stuff on. She is a local gem that I hope stays in business for a long long time!

This is by far my favorite boutique to visit. Not only is it a fun place to be and browse, but both Gioia and her mom are simply amazing people! The store itself is adorable and unique, filled with amazing art by local artists, as well as really cool jewelry and accessories like belts, scarves and hosiery. The clothing is a mix of a few vintage items and new things that I have never seen anywhere else!
Although I’ve found some of the most adorable things here, I was actually drawn back here by the experience. Shopping at Gioia’s Room with either Gioia or her mom is an absolutely top notch experience. It’s pretty much like having your own personal shopper and stylist. They are both amazing with attention to detail and I’ve never had to worry about leaving empty handed.
Bottom line, Gioia’s Room is a MUST visit when in the neighborhood for unique finds and a really great shopping experience.
PS: Although there are new things here weekly, if you find something you love, don’t wait to buy it. Chances are that it will be gone when you come back. I’ve made that mistake one too many times here :)

Could a quick browse be any more pleasant?!! Warm, inviting, stylish and helpful, Gioia’s Room is the best! I’m a sucker for unique pieces and this is the spot to find it. Got a great deal, and they even offered free alterations! Always a pleasure to stop in and check out a local spot. What better way to show San Diego pride than to support an awesome local boutique! Xo
Thanks Gioia!!!

I absolutely love this cute little boutique! I was in San Diego the past few day, and was really craving some new, cute, vintage-​inspired clothes – minus the headaches of parking and superficiality that LA tends to have sometimes. I am SO glad I went here!
The owner is very personable and fun. She has a great eye for your personal style and helps pick out outfits and accessories. Even though I live 2 hours away from San Diego, she offered me free alterations, which is sooo awesome!
Another thing I really like is the art and accessories here, are very cute and local. I got the 2 cutest bows made from a girl who crafts them herself. The paintings for sale are also very fun, as is the design of the store in general. Also, ++1 for dealing with local buyers for the clothing. That is extremely important to me, purchasing American made, sweatshop free and supporting small businesses. I am definitely going to be stopping here again on my trips to SD.

This is a great boutique with lots of cute, affordable stuff. The stylish owner is always willing to help and is very hospitable.
She gets new merchandise every few weeks, so there’s always something new. The store supports local artists and artisans, so you can always find a painting or handmade jewelry, soap or other crafts from local people.
I love coming here to find gifts for friends because I can always find something cute and unique for an affordable price.
Personally, I’m a vintage gal, so I love that she regularly has fun vintage clothes, accessories, etc.
FYI: She often puts on fun themed events that makes the shopping experience fun and they will also tailor or customize your purchase if need be…