CPC Strategy

Our company has been using CPC Strategy since April. We’ve attempted to use other companies in the past to manage our CSE Feeds and our CPC Advertising but all of those efforts were short lived because we found that internally our efforts were far superior to theirs.
This year we tried using CPC Strategy and they have far exceeded our expectations. Week over week and month over month, it just keeps getting better. They’re the first company that has really been able to listen to our needs and implement strategies and campaigns to accomplish our goals.
We really appreciate all of your expertise!

My company has been using CPC strategy for over a year and we have been very pleased with the progress of our ROI. They seem to be on the front edge of the ever-​changing trends in the PPC marketplace particularly regarding Google Ads and Google Shopping and they recently added significant resources to help us sell on Amazon. They are also one of the few companies we researched that had a good understanding of the other PPC channels. I visited their offices in southern Cal last fall and they are a rock-​solid group of professionals.

So I have been in the digital marketing industry for almost 20 years now, I have owned and run digital agencies throughout. In addition, I sit on the board of directors for the American Advertising Federation, the largest trade organization for agencies — my point is, I have been around agency/​service providers for a very long time and in high quantities.
I have known and worked with CPC Strategy for several years now. They are without any doubt my go to agencies/​sub-​contractor for all our retail clients. For me it always starts with who are the individuals behind the façade. Starting with the leadership on the top, all the way down to the account management team I vouch for saying that this is one of the most honest and caring groups in the digital marketing space. These are real individuals, passionate about staying the best when it comes to e-​commerce marketing practices and caring about their clients’ business.
And even if one of the clients leaves for reasons they don’t have control over (e.g. new marketing head, level of client sophistication when it comes to digital marketing), I personally have witnessed them truly taking it to their heart and always trying to figure out what they have done wrong.
Their knowledge base and capabilities in all areas of e-​tail marketing can compete with anybody in the industry and is most of the time above everybody else. Point of proof: just ask them about their capabilities when it comes to helping you market on Amazon.
The trickiest piece being an agency like myself and CPC Strategy, the formula of success is heavily influenced by the clients. How sophisticated are they in terms of advertising? Do they have realistic ROI perspectives? Do they understand overall industry and competitive dynamics? Just to name a few. The reason why I am bringing this up is that CPC to their own fault sometimes take on clients that do not appreciate the level of sophistication of their capabilities and/​or try to live in a what I call «me bubble». To CPC’s credit they still try their absolute best.
If you are an etailer and are looking to work with experts, caring, hard working and fairly priced service provider, I can only recommend CPC Strategy.

As an online retailer in the very competitive health and beauty space I’m constantly looking an edge to get my products seen by my target market. I stumbled upon a couple white papers from these guys over a year and half ago and they’ve rapidly emerged as one of my go to sources for cutting edge best practices around both Google and Amazon.
They have a regular webinar series that’s open to the public and it’s a gold mine of info, especially for Amazon. Was able to grow my business 40−50% with a significant portion due to their help.
Start following them if you have anything to do with Google Merchant or Amazon Seller.

Our company used these guys on a suggestion based on our previous ecommerce director. I have to say it was a complete waste of our money and we sent around 40k down the drain after 6 months of working with them. We recently found a new company who after 1 month has a return on investment of 22 to 1. With this company we were getting 3 to 1. Let me explain.
First off, we found out that our account manager Stephen was a bartender the year before. Any AdWords professional should have at least 3 years’ experience managing or apprenticing. Every week this company put out a report to us on our spend and ROIS, and every week the previous week was different and inaccurate. We found out after having two other companies run a report they were falsly (whether they did it on purpose or not we don’t know) over inflating their reporting and they were double reporting some transactions. There is zero attention to detail in this company and there is zero innovation. The problem is they set it and forget it, and they do not really care about their small business clients. We were spending about 500 dollars with google every 4 – 6 days for a few straight months hoping they would turn it around (our fault). They only would do PLA for our company and they did not manage the spend other than lumping all products in one category. They should have treated each individual product as its own brand. They also didn’t believe in search ads, which they were completely wrong in ignoring due to the market being quite strong.
I feel that these guys think they are too big to fail. Either that or they really are just that incompetent. Im sure the owner or someone higher up is going to read this review and say, who is this guy and who does he think he is reviewing our company like this. Then we will go and look at the account and realize WTF was this account manager doing. If you look for CPC strategy reviews around the internet there are many negative ones.
I wish I would have actually research this company before I took my ecommerce directors word for it. One of many bad decisions I made last year in taking peoples words. But I would stay as far away from these guys as possible. I think its funny to look at their Unilocal photos, because everyone is just sitting around eating cake, laughing it up. Which reminds me of my time working with them and how I felt about my money running out the door. Im currently trying to dig myself out of the hole they put us in.