Charming Charlie – Roseville

I am very impressed how management handled a very unpleasant situation. After a thoroughly negative experience a few days ago, I was contacted by the manager within 48 hours with not only an apology, but also an assurance that the store associates involved will receive additional CS training. Not only that, they had put my entire purchase in hold and invited me back to the store to get with an extra discount. I very much appreciate how the store manager, Tracy, made me feel like their most valuable customer and handled the situation. Thank you, Tracy, for being such an amazing professional.

I love all the items I got! I had never shopped at Charming Charlie before, so it was a fun experience. Really easy to spend too much money.

This place is huuuuge omg. I usually go to the Elk Grove location, but for some reason this store seems to have a wider selection of items. (I could just be me though lol) Customer service was great. The girl who rang me up was super friendly and engaged in conversation, I wish I remembered her name! I’ll definitely be back soon. This whole Roseville area may be my new favorite place to shop:)

Customer service here needs a major overhaul! I love the tops here and that’s why I keep coming back but feel the staff is apathetic and sometimes rude. I’ve been here at least 6 times over the past 6 months. I have never been greeted by anyone or asked if I needed any help. I always have to hunt someone down to open a dressing room and only once did a staff member check on me while I was trying things on. Today, I asked a gal if she could help me find a belt and she was short and impatient; I went and found the belt myself. At least I know what to expect when I go in here– next time will bring my friend to help me.

Almost always can find anything in any color or style you keed. Price wise is why I didnt put 5 stars. Completely unrealistic in some items i.e. dresses, shoes & purses. I’d rather go to the mall for those prices.

There were a lot of color options, I will give them that. Jewelry deals are pretty good. A lot of the items were a little too frilly. Maybe they could use a little more «Charming» and a little less tacky– although far from Forever 21 merch!

I got a gift certificate for Christmas and because there is only two locations in Sacramento both being super far away from my home base I only used it once so far and have a good amount left over.
I do love that they organize everything by color which makes things much easier to find things.
Put a location in Arden area and then we’re golden!

Ive never been to this place before, ever since my best friend Britt took me here to go shopping/​window shopping. Man, its an every girls dream to be here. SO many shiny things, all girly stuff is priced just right, but more selections over Forever 21 most definitely.
If prom season rolls around, I suggest all High School Women to check this place out to find any accessories that goes well with your prom dress to impress your date… And to top it off, its not just for High Schoolers to shop here for that specific occasion, its all age appropriate for women to shop here too for all different occasion.
After browsing around, you can almost buy anything here that goes well for any type of occasion, from Prom, to just a casual/​formal date night out, bday, etc…

Jessica helped me pick out a purse for my girlfriend. She helped me find the best color and size something I don’t know much about. It was seamless. Fantastic customer service! Thanks Jessica!

This location is where I first discovered this wonderful chain. You can’t walk by the big windows of the store and not be impressed. It’s a girl’s dream! Every time I walk in, I start clapping like a seal! I love this location because it’s larger than the one in Elk Grove so that just means more to see and possibly buy!
I love how the store is segregated by color. This way, I can either head to my favorite color first or try to find something to pair with my clothes. Or… Just zip-​line left and right and walk around each case twice to make sure I looked at everything.
Besides the unique and fabulous jewelry they have, they also sell purses, clothes, scarves, phone accessories, sunglasses… and probably more I am forgetting. I also like that everything is actually pretty cheap. Considering some of the jewelry is pretty out there and gaudy, you can find some great pieces for a good price!
I definitely recommend this store when you’re looking for a gift for a girl who loves jewelry or purses. Or if you’re just missing the perfect accessory for your fabulous outfit. There is so much to see that you do have to allow yourself enough time to go through it all. I’ve always been happy with the pieces I’ve purchased here!

Charming Charlie is an amazing and affordable accessory store.
Separated into different hues, you can find jewelry, scarfs, and wallets/​purses to coordinate with ANY outfit. They also offer a decent selection of shoes, sunglasses, and blouses.
The store is expansive, sparkly, and easy to maneuver, even with a baby stroller. I get tunnel vision whenever I go here because the selection is almost overwhelming.
The staff is extremely helpful and don’t follow you around unless they offer you a shopping basket. Plus the sales are great. The cashier won’t let you walk away until you pick out another pair of earrings due to a buy 1 get 1 free sale. I’m all for free. :)
So if you’re a female and love to accessorize on a budget, this is the place to stop.

Cheap stuff! It’s great for those of us who love to stay seasonally current and don’t want to break the budget. Some pieces look really cheap but I have found some gems in there that people think are expensive pieces. It’s clean and the associates are very accommodating.

This store has everything a girl needs! TONS of accessories for great prices. (Average of $ 30 per purse) And their super stylish jewelry, clothes, shoes, and purses are grouped into colors so you do can look at the items in the colors you like with easy access. I will definitely be back, this place is a gold mine! I could easily drain my bank account here haha

Very friendly staff. Good prices. Hugh selection! Love how items are arranged by color. Great if you need prom items!

Hey ladies… You can’t say you don’t have any jewelry to wear with that outfit… This store has it all!!! From corals to pastal shades, basic colors to rhine stones. You can definitely find something to match your OOTD, prom, wedding or any occasion… This place is for you! They also carry apparel, purses, hats, scarves, sunglasses & sandals. They basically got any accessory to dress up or dress down that outfit or maxi dress! They also have a website if you need a certain item that isn’t in the store no more, clearance or not, its I’m the website! They are very affordable, you can grab earrings with a necklace to match for $ 10 — $ 12. Majority necklaces & bracelets $ 10 to $ 14. So worth shopping at this wonderful store!!!
I vlogged my reaction when I finally took a real look at the store. Please check out & Watch «Discovering Charming Charlie March 23, 2014» on YouTube
Discovering Charming Charlie March 23, 2014:

The store is located in The Fountains shopping center, across the street from the Galleria at Roseville. There is plenty parking in and around the shopping center. When you walk you are immediately greeted by a friendly sales associate and you can find shopping baskets throughout the store. My favorite thing about this store is that it is organized by color and product. This is a dream for someone like me, who has OCD tendencies and can get overwhelmed is unorganized or sloppy stores. They have everything from clothes and shoes to jewelry, purses and other accessories. The store is huge and there is plenty of inventory. The prices are more than fair and there is always some kind of sale or special offers going on. The staff is very friendly and helpful.
I would recommend joining their free membership club because you receive emails and coupons they have saved me a ton of money.

I came here after hearing so many rave reviews from friends and coworkers that I just had to see this «accessory mecca» for myself!
As many of the other reviewers stated, the store is arranged by color with every color in the rainbow represented. The bracelets, necklaces and rings are displayed on top of each table, and on shelves below is even more jewelry and color coordinating accessories like scarves, hats and handbags. There is a small selection or clothing and a clearance wall with a ton of discounted merchandise even though prices are good anyways.
Everything is reasonably priced, but quality on some of the jewelry could be better. Most of the rings are one size fits all with adjustable elastic bands on them which isn’t very flattering, and still sometimes doesn’t fit small fingers. They have a few rings that are sized by numbers, but no half sizes. Grr…
Also there are absolutely NO bracelets for girls with small wrists… Me. Such a disappointment! I thought that since they have everything else that they would have bracelets in more then one size, but alas, only one size fits all. So if you have small wrists and small fingers you are left to buy necklaces and scarves which are nice, but I was expecting more.
The staff was friendly enough, I was greeted at the door and that’s about it but I did not have the chance to buy anything so I wasn’t expecting much more.
As other reviewers said, it’s like a Claire’s for grown ups which I agree with because sometimes the quality is similar too. The handbags, scarves, hats and clothing seemed to be of good quality, but the jewelry was sometimes lacking and left me wondering how long it could possibly last.
I will give this place another shot, I just don’t know when that will be…

This boutique is the grown up version of Claires and Icing. It has more classic, contemporary, sophisticated pieces of fashion jewelry with a small fun section.
Great place to find jewelry for work clothes, weekend clothes, and everything in between. Loved how they have every thing color coordinated so you’re not all over the place when you have a specific outfit in mind.
This place also carries hand bags, scarves, shoes, and limited clothing items. Really great place to get cute gifts for others as well.

Very friendly staff here, also very helpful.
There is so much to buy at this store, It’s a bit overwhelming. Everything is color coordinated by jewelry to Handbag. It was my 2^nd time visiting, I actually bought a lot from this store my 2^nd visit.
The quality is about the same you’d get from Forever21, the prices are very inexpensive as well! It’s a good store for costume jewelry.
I would definitely recommend this store to everyone I know!

Charming Charlie is every girl’s BFF!
I love that everything here is color coordinated and very well organized. Merchandise is organized from color to style. Whoever designed the layout is a genius! It makes shopping so easy!
On this occasion, our mission was the Junior prom! We have been shopping for shoes, clutch, and jewelry for over a week. With –4 days till the prom, we thought of Charming Charlie’s, don’t know why we didn’t come here in the first place?! Immediately upon walking in, an associate approached us and she directed us to their prom section! Wow! Nice selection of shoes and lots of clutches and jewelry to go with it!
We were lucky in finding the exact shoes that would compliment my daughter’s dress and luckily, they were the last pair and they were discounted! Woohoo! We found a clutch that matched the shoes and jewelry to top it off!
Charming Charlie has lots of bags, clothing, sunglasses, shoes, hats, perfumes, and most of all, jewelry! The jewelry here are more costume jewelry, everything is really affordable, love it! That way you can have enough money to accessorize your wardrobe! If you are really thrifty, check out their clearance section, lots to choose from!