GoldMax

I live in RPV so I thought based on convenience and support of local business I would go to this location to sell a gold necklace that was damaged. I knew it would be scrapped but based on the fact that the necklace was 14k gold I could get something. I had had it asessed at a friends jewelry store and knew the weight, approximate scrap value ect prior to selling. I checked the price of gold per ounce that day (my necklace was over 5 grams) and went in. The business was very clean and they offer you water when you enter which is very nice. When I sat down the guy behind the desk was very nice, but I definitely felt a «used car salesmen» vibe. I knew it was not going to go so well. He did explain each step that was taken (weighing, testing gold content) which was very helpful. After the asessment he placed the necklace in a small plexiglass jar and stacked a couple other jars on top of it which I thought was odd. He then started to ask me how I heard about Gold Max. I had heard from TV ads, but I did have an on line coupon for an additional 20% on the value of items brought in. The salesman was thorough in asking if I had seen Gold Max on the internet which I did not answer as I knew something was coming. He then printed out a piece of paper and placed it in front of me «just sign here and I will write you a check»… He did not discuss the price, do a summarization of determination of value. Just sign here. I can see why. All the psychological tricks were played. When I saw the offer I knew my intuition was right on. It was about 50% of the value that I knew the piece even scrapped was worth. I then reached over to take my piece out from under the stack of jars and simply said «sorry.I know the necklace is worth more». I thanked him for his time. Apparently he was not expecting this and started asking me what I think its worth, etc. He said «do you have the offer in writing. let me make a call… I may be able to match the price.» in True car salesman fashion! I was over it as the misleading advertising is that we offer the maximum price, no haggling etc! The guy was very nice and was just doing his job so I do not have a complaint about that. I have more of a complaint that Gold Max has sales tactics that take advantage of people. In this case the guy WAY overplayed his hand and apparently did not expect a knowlegable seller to come in. My advice is to 1) do not sell you precious metals here 2) educate yourself on your piece to create the right expectation of value and resale worth 3) like at the doctor… get a second opinion of your pieces!