Store for men. I was lucky to speak to the owner, who told me they have been open in this location only 6 months. Their two other locations are in Palm Springs and Palm Desert. Last weekend when I discovered this beautiful new mall, I was struck by the window display at Don Vincent. It was a show of Great Gatsby-ish white suits with coordinating hats. Elegantly eye-catching! Today I stopped in with a compliment and toured the beautiful store. Their suits are beyond gorgeous, probably very expensive. I saw some designer names on various items, which range from dresswear to shorts & tees casual.(They carry Corneliani, Brioni, Ravazzolo, Belvest, Ermenegildo, Zegna, Puccio, Lubiam, Bernard Zins, Zanella, Talbott and Eton.) There were beautiful colorful neckties & a display of straw hats. Looks to me like these clothes are for the very sharp dresser who can afford the best.