Paper Doll

I fell in love immediately when I walked in.
Their look is comfortable but fashionable, with everything categorized primarily by color.
They have everything to cover a head to toe look including, jewelry, purses, shoes, sunglasses, tops, bottoms, dresses, home décor, etc.
Something most people say when it comes to this store is that it is pricy. This may be true but you can find affordable items as well. The higher end brands are things like free people, while the more affordable brands are: billabong, roxy, etc.
They also have a great sales rack in the back to snag some killer deals.
The people working in this store are super helpful and even helped me decide on the right size for a dress. It was not help in a way that they wanted me to purchase the item so they just complimented me — I could tell they were genuine and gave specific feedback as to why they liked it on me

Nice stuff, but really expensive considering what they are selling. They have some beautiful clothes and a few cute decorative pieces, but the overly inflated prices are definitely not worth the exorbitant price tag.
The selection, let alone the atmosphere, is not so exclusive as to justify such bloated price points. I have no clue as to why their prices are so high. I saw a cute dress that I thought about purchasing on my last trip to Paper Doll, but passed because it was not worth the price tag attached. Yes, it’s nice, but clearly not that nice!

Lovely boutique with artfully arranged and unique and bohemian clothing, shoes, accessories, and home items.
First off, I would LOVE for whoever styles this store to please come to my house and style mine! It’s like an enchanting, antique-​y cottage that has cute clothes. My friend and I spent the most time here during our Rockford shopping day, exploring all the items they had to offer. I found my new favorite body spray that reminds me of the ocean.
As the other reviews state, the prices are a bit steep so keep that in mind. They were running a special where your first item was 20% off so that helped with my purchase.

The clothes here used to be just as cute as they are now, at ¼ of the price. I was a fan of this place when it opened, but it’s become impossible for anyone without a sugar daddy to shop here.
Adorable clothes, but I can get the same things at Forever 21 for much cheaper

I loved this store when I found it a few years ago. Lately it has fallen into mild pretension… while the clothes are still cute, the prices are soaring. Not fun. It is still a great little shop to have a look around in, but without breaking the bank, you will leave empty handed.