Sharp Seating Company-Rose Parade Tickets

Completely satisfied. Very professional, providing more detail than I expected.
It’s not like there’s an alternative. But these folks have learned from their years of experience and executed their responsibilities flawlessly.
Warning — don’t take lightly their advice to arrive very early at your prepaid parking lot. We arrived in the half hour window they suggested. Being parked several hours ahead of time did not seem necessary to me. But if we’d arrived at 8:15am instead of 7:45am, I don’t think we would have found a place to park in the lot we’d paid to be in.

My family and I decided to go to the Rose Parade this year. It was on our «Bucket List». We searched online and found Sharp Seating was the place to purchase our tickets. Their staff to was very friendly and helpful. Being from out of town we had a lot of questions. They provided us with all the details and information we needed. You certainly wouldn’t get this kind of service from a ticket broker. Not to mention they sell all tickets at face value. No brokers fees. Our seats were great and our parking was easy to find. My family had a wonderful day. I would highly recommend Sharp Seating to anyone planning on going to the Rose Parade. And make sure you get a program too so you can follow along during the parade. We may have to make another trip!

Went on the website only to have dead links or non-​clickable page. Sorry to disappoint my family who wanted to see the post-​parade float viewing. The website was still up but I don’t think the server/​host crashed, probable bad link or webmaster mistake.

Sharp Seating is not Ticketmaster but they don’t aim to be! It is a small family owned and run company completely dedicated to the Rose Parade and it’s events.
Some tips I learned from the wonderful ladies who work there:
— Tickets go one sale the first business day in February for the follow Rose Parade. If you want the largest options in terms of seating book early.
— At present there is an option to print Post Parade e-​tickets /​print at home but no other e-​ticket options. Physical tickets are mailed via the post office, held at Will Call until ¹²⁄₃₁ or sent via Fedex for an additional charge — if you order early this is not an issue but if you wait until the end it’s risky.
— I really appreciate that they include a wide area map that is marked with where my seats and my parking are in relation to each other and the parking directions helped me find my way easily.
— There is a special request section when ordering online and they do their best to honor those request. If you have really specific desires it is best to call and speak with them directly.
— They have a physical office that you can purchase your Rose Parade tickets 11 months out of the year in person. Hours vary in different months but they list the hours online.
— They are closed January 1^st so all Will Call orders have to be picked up by 12÷31÷15.
— Seating tips: South side of the street has the sun to your back, North side is the sunny side. Seating rows go from A-​Z then continue on in double letters i.e. AA, some letters are omitted but I am not 100% sure which ones those are.
We LOVE having seats and not having to camp out in the cold for a good view of the parade. Having sat in Area 1 near camera corner and also in Area 4 at Pasadena City College both areas and experience have been great. In Area 1 you have to park by 6:00AM and in Area 4 parking is suggested by 7AM so where I sit each year depends on how early I want to wake up.
Sharp Seating really pours love into the experience and I like supporting local family businesses. I am sure in the future they will have e-​tickets for everything but for now order early so the tickets have time for shipping. We get tickets from them every year and have not been disappointed.

BLEACHER ACCESS for The Rose Parade is here ONLY!!! With three little ones NOW old enough to throw out a «Remember when???», we wanted to get up close & personal to the Rose Parade spectacle but not yet ready to brave the weather & festivities New Year’s Eve brings. Since NONE of our friends & family could drop some knowledge on how it all goes down along The Parade route, we did a last minute bleacher online purchase on 12÷22÷14. Then I realized, shoulda checked Unilocal!Aw, shucks!!! Oh well. Life lessons are forever. There’s NO e-​tickets so you can only receive them by mail or pick up at will call window at the office. We received an invoice of our purchase by mail on 12÷24÷14. Alright, tickets should be here soon!
However, with nothing but Christmas cards & junk mail by 12÷30÷14, we sent an e-​mail that evening. We get a e-​mail response the next morning, 8:44am 12÷31÷14, saying, «If you haven’t received your tickets by today, you’ll have to pick it up at the will call window at the business office.» WHAT!!! That’s in Pasadena!!! I’m IN Oxnard!!! Wow! Hmmm, okay, that’s slightly inconvenient. A call to the office confirms that is the only Plan B, cuz they’re not open New Year’s Day. It’s a good thing they’re REALLY «flexible», too. For our «benefit,» their office is open until 5pm, 1 hour later than the normal closing time, on New Year’s Eve, which is about the time when traffic on the 210 East is HORRIBLE!!! If you’ve been on the 210 East after 1pm, you know what kinda unbearable crawl goes on there. Luckily, I don’t have much of a work load that allows us escape by 2pm and fortunately, get to the office by 4:22pm. When asked does this happen often, the lovely window lady answers, «You know how the holidays are.» Actually, I haven’t had much of a holiday «issue» until today. With their will call line at least 10 people deep the whole time we were there, I’m assuming, maybe in their reality, it happens with some frequency? Regardless, glad it all worked out.
Our seats were in section 1580, aisle 1, row W, on the Pasadena City College grounds. Parking was VERY close to our bleachers. Lots of Port-​a-​Potties close by. Minimal room to pass through the aisles. No food vendors runnin’ through our area. There are a few trees and their shadows in the way that limit quality of pics, but NOT at all hinder the enjoyment of the parade itself. All but 1 band played in our area. Everyone was completely friendly and upbeat. Worth doing Sharp Seating again? Guess it’ll depend on how flexible my family becomes in the future. I DO NOT like the uncertainty & hassle of their ticket process, but I did enjoy the ease of access during The Day. I’d recommend being proactive about those tickets if you choose the bleacher route.
Just so you know, everyone working on the bleachers for Sharp Seating for the New Year’s festivities are VOLUNTEERS! Sharp GIVES a donation to the organization they represent, for the working this special day. Nice to know :)

These morons don’t even deserve a ONE. I purchased 2 Post Viewing Rose Parade tickets on-​line on ¹²⁄₂₈. Their «First Class» option was a dead link, so I clicked on the next option «Will Call for Bandfest» for $ 5 bucks, thinking it was a will call booth to pick up tickets. Wrong-​O. I paid $ 5 bucks for some dumb musical band. THEY DON’T TELL U THAT ON THEIR WEBSITE. I called same day (on ¹²⁄₂₈) and they said I had to pick up the tickets in person before 5 pm on 12/​31, that there is no «Will Call» other than their office, and they are closed the month of January. Since there was no way I was driving an hour to Pasadena just to pick up tickets, then turn around and drive back again on January 2, we didn’t get to go. Michelle from Sharp Seating told me she would refund the $ 25 since my credit card hadn’t been processed yet, but naturally she did not and I got charged, so I am disputing the charges on my credit card. Their customer service is a NIGHTMARE and so is their website.

sadly, your only option for any Rose Parade event tickets
we like to do the post-​parade float viewing. no e-​ticket/​print at home option for that– you have to go to Will Call, which has funky hours & LONG lines. not realistic for out of towners.
interestingly enough, they DO have e-​tickets for the $$$$$ grandstand, so it’s not as if they don’t have the technology…
we waited in a ½ mile long line (no joke) to get in. they post the time as 1 – 5, but the line did not move until at least 12:30. very disorganized & it was a cluster@#$% to buy tickets & get in– went from a single file line to several lines for tickets, back to just a few lines to get through security/​bag check.
alas, the floats themselves are AMAZING so we find ourselves there every year. Le sigh.

Unfortunately, you can’t really avoid these people if you want tickets to the Rose Parade and they know it.
God help you if you have to go in to the office and deal with the sales people.

Last time my parents came in town they wanted to see the parade, so I bought some bleacher seats for the whole family. What a nightmare. I can’t believe they get away with using those bleachers. They are too steep and crowded to ever pass any kind of code– so why does the city let them endanger people? I’m 6’1″/185, and I literally could not sit in my seat without jamming my knees into the back of the person in front of me. I was so uncomfortable I finally left my freakin’ unbelievably expensive seat and stood on the street because I was more comfortable that way. How they get away with charging so much and delivering so little is beyond me. All I know is you don’t want to be up on that bleacher during any kind of emergency because you will be trapped and unable to escape. Bleachers should have to meet the same standards as permanently installed seating. Just because it’s temporary shouldn’t give them carte blanche to build a deathtrap. Horrible experience all around.
Never again.

Was excited to get tickets for the 2015 parade. I tried calling Sharp Seating right at 9:00 a.m. the morning they went on sale. I got no answer on the phone. I tried repeatedly over an hour but always got the busy signal. So, afraid that I was going to lose out on really good seats I tried going on line to buy tickets. Everything is pretty self-​explanatory on line and they show the block of seats that are being offered for sale on line, in red. And when you click on that block, a red arrow points to exactly where these seats are located on the street. Very helpful.
There were only a few blocks of seats listed in red so I thought that all the other seats where I wanted to sit were sold out or saved for cronies, from past years, etc. So I purchased three seats right on the corner of Orange Grove and W. Colorado Blvd. I wanted seats further down and was curious about why they weren’t being offered on line.
So, the next day I called Sharp Seating, got through and asked them if the seats I really wanted (in the 414 block of W. Colorado Blvd.) were sold out and she said that they were not! I asked the girl if it was possible to change my tickets to the location I really wanted and she couldn’t have been nicer. I just got my email confirmation for the seat change yesterday.
I don’t know why all the seats that are available are not open for purchase on line but they aren’t. You have to call and talk directly to an agent to get the area you want to sit in. And when you buy your tickets, you are not given any seat assignments on that block so you won’t know where you will be sitting in the bleachers until later in the year. It’s a crap shoot but being in the block, or area you want to sit in is the best you can do.
So, for what Sharp Seating’s website lacks in usability, their personnel makes up for that in the long run. Could not have been more courteous and helpful. You just have to ask. And a hint on where to sit — -do your research way before you go so you have all your «‘ducks in a row». Hint — watch where the floats and bands perform during the live telecast and shoot for seats near there. Good luck!

Attended the 1÷1÷2013 Rose Parade. $ 90 per seat tickets for 150 Orange Grove, which ended up being ‘formation line up’ seats, but that fact was not disclosed on the Sharp Seating map.
We too, missed a float, the beginning band, the Marine marching band, the Marine Mounted Color Guard, and several other things. I was EXTREMELY disappointed with the seats — especially since there was no notice that they weren’t exactly ‘the parade route’, and the price was the same! Do not buy ANY tickets on Orange Grove Dr. if you expect to see and hear the parade! I felt like an outlaw in-​law that was invited to the party but expected to sit in the other room! (Oh, but bring a gift.)
This was a once in a lifetime event for us, and it was a disappointment.

The tickets I recieved for last year’s parade were wonderful!
My family and I sat on the bridge at 235 W. Colorado blvd.
The Boyscouts who were volunteering for the company and ushering our grandstands were very kind and helpful.
We bought these tickets again this year and are very excited!

I purchased four tickets from Sharp Seating for the 2011 Rose Parade. The tickets were the most expensive tickets available at $ 88 and I purchased them on the first day they went on sale almost 1 year before the parade. I was assured the seats were excellent.
To my huge disappointment the parade started a block before our seats! We missed several of the floats, bands and even the grand marshal.
When contacted Sharp Seating responded that the beginning floats, bands, and grand marshal were only for the t.v. cameras. Sharp Seating assured me these were the best seats! I would avoid Sharp Seating.
Very disappointing to spend almost $ 400 and not see the entire parade.

Their people were very courteous and helpful. My parents, ages 87 and 85, needed special seating accommodations at the last minute and they did their best to help me. Good job!