Sweaty Betty

The first time I’ve heard about Sweaty Betty was through a Youtube workout video but didn’t realize they have become more and more popular in the athleisure world. It’s a London-​based brand that have suddenly caught traction in the U.S. Then I noticed they started selling through Bloomingdales and finally a brick and mortar store. I came to this Flatiron location for a USQ Sweat Fest event and they were featuring a free barre workout session. This place is a lot smaller in comparison to other athletic stores you find at «Fitness District». Unlike other stores, they don’t have an in-​store studio where they can host classes. They pretty much conduct the classes at the retail floor and space is quite limited. Nonetheless, the sales associate here are very nice and some of them have a British accent too (of course that makes everything much cooler). I only bought a sports bra from them and quite frankly, if it weren’t for the 25% coupon I got from the event, I probably wouldn’t have purchased it. The material feels like what you would find from Forever 21 but at a retail cost of $ 65. That’s even more expensive than other high end counterparts like Lululemon. I would probably come back to check out their free classes instead.