Sunrise Mart

Good source for Japanese cooking needs, relatively cheap. Has cute dishes/​snacks. What else do you need?
Sometimes their onigiri is a little dry, but ehhh…

Very diverse selection of goods. The service here is fast and good. They sell bento boxes and rice balls. Their notto is the cheapest you will ever find in the city. Most of the products here are imported from Japan, sometimes even the produce are too.

well stocked with Japanese groceries. just be careful to check the best-​by dates. Packaged foods and sauces are sometimes close to expiration. I’ve bought miso there that’s one month to expiration and in a recent purchase a bottle of soy sauce expires in the current month (bought on June 5, 2016, expires in «2016, 06»). Same product is on Amazon with an easier way to get a refund.

When it comes to fresh seafood and produce, this place is the best for all your Japanese staples. Quick turn around and lots of variety. Been coming for years, never had a bad experience.

LOVE LOVE LOVE! My absolutely favorite store! Variety of Japanese snacks, seasonings, cosmetics, kitchenware… And most amazing thing is Bento! I love how they have daily special. Reasonable price as well.
People works there are also very friendly and helpful.
BUT! I hate their scary elevator lol

I love sunrise mart! It is located on the 2^nd floor of a building near lots of great Japanese restaurants near St. Marks. You might get confused when you see the sign, but not the store and only the elevator. Go into the elevator on the 2^nd floor and the doors will open up to sunrise mart.
Inside you will find a wide array of Japanese groceries and delicacies. They have everything from different types of tea, to raw seafood and meat. They also sell lots of Japanese beauty products such as face creams, face masks, and more.
Sunrise mart is a great place if you want to have a taste of what an authentic Japanese supermarket feels like. They have so much and you can wonder around there for hours without getting bored! It’s a great place to have fun on a rainy day too. I love sunrise mart and come here a few times a year just for the sake of it! They have some great Japanese snacks and candy I have not found anywhere else in the city. I highly recommended!

I was bummed there weren’t more take out/​ready order options — I’ve been to other locations & carried away some great quick meals. I guess this is really a grocery — no kitchen or sushi counter to speak of. In the end I settled for some sad onigiri and hijiki (hijiki was tasty tho)

Great selection of Japanese products. It’s pretty similar to the Sunrise Mart in West Village which I’ve already reviewed (and gave 4 stars), so in the interest of not repeating myself I’ll just go into the peculiarities of this store.
1. This store is on the second floor, and there are no stairs. The elevator is old and not very reliable; one time, after somebody blocked the door from closing and got in, the elevator just froze there (thankfully with the door open) for over a minute. We tried getting out and going back in, but nothing worked. Eventually the door closed and we went up.
2. Most of the cashiers in the West Village store are not Japanese; here «irasshaimase» can be regularly heard. Makes sense for more of the clientele to be Japanese, given that this is kind of in NYC’s Little Tokyo.
3. Great sales on almost expired merchandise, mostly made in Japan with little or no English on the packaging. It’s a good way to try new things; half of the things I buy in these sales I’ve never heard of before. Things which were originally $ 4 or $ 5 might get discounted to $ 1 with two weeks left until the sell-​by date. The thing with packaged goods is that they don’t rot; they merely deteriorate slowly in quality over time. So I feel comfortable using those products even months after expiry. Since these are unplanned sales, they are not advertised anywhere and you have to go to the store to find out what you can get (which may be nothing on certain occasions). But the times you do score something good make it worthwhile.
The last point is the main reason why I’ve stopped going to the West Village store in favor of this one, even though it’s slightly farther away to get to (on my route from the Christopher or 9^th Street PATH to Chinatown).
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Best Japanese market in the city. I mean, there are other places that sell Japanese junk food, but this is the largest store for stocking up on Japanese cooking staples. Favorite items I haven’t seen outside of the Sunrise chain:
— large selection of quality condiments including ponzu sauces and sesame oils. Definitely worth paying a little more for difference you can taste. If you really want to splurge, I’ve even seen a ponzu sauce that won a national award in Japan (obvs $$$$)
— large selection of natto
— the absolute best, creamiest tofu I have ever had outside of Japanese restaurants that make their own tofu. See
— different flavors of quick 30-​min pickling powders, super tasty, works with lots of fresh seasonal veggies
— different kinds of healthy rice
— various sizes of separately packed or resealable bonito flakes or other MSG-​free dashi seasoning
— their house made kamikaze dressing is delicious
They also seem to constantly expand/​modify their offerings. Always exciting to see new things.
One tip is that some items on the shelf are months away from expiration. So make sure to check out the date for things you don’t plan to use right away.

After exploring all the Japanese markets in the city, I must say this spot offers the best goodies at the lowest price. You can get a delicious, fresh bento box for less than $ 6 that includes rice, protein and a variety of veggies. I come here often to purchase sashimi grade salmon. One box ranges from $ 6 – 10 dollars and can feed up to 4 people! Besides salmon, there’s also tuna, squid, shrimp, tobiko and even uni.
Some of my favorites are: matcha pudding powder, mentaiko pasta sauce, hair dye, eyebrow pencil, pickles & kimchi, prepared salmon flakes, fried soybean curd, shrimp chips, Bikkle, ingredients to make dashi, the list just goes on…

Hidden gem in east village, located on 2^nd floor with a low key entrance at the corner of 3ave and E 9^th street.
Amazing how they stuff fit so many stuff in the small space (masters of assortment, good presentation and maximized space utilization!) My favorite Japanese super market in downtown (other two locations midtown Bryant Park neighborhood and soho area).
Great collection of ready-​to-​eat meals: fresh made sushi, bento box, Japanese rice balls, and all kinds of Japanese/​Korean appetizers. Great spot to grab a to-​go lunch paired with Asian drinks. Variety of Japanese snacks: Rich candy collections, yummy aromatic cookies, and healthy seaweed type of snacks. Also good spot to buy quality cooking materials from fresh meat or veggies to dry goods like rice or noodles to frozen goods. any Japanese spices or sauces you want also available. Last! Girls! A lot of trendy Japanese cosmetic brands! Try them out and they will surprise you.
In short, a heaven full of Asian goodies =)

If you need any Japanese goodies, this is the place to get them! They have a wide variety of snacks, prepared meals, household items, beauty/​hair stuff and so on. Come here if you can’t go to Mitsuwa. Great alternative!
When you enter, you have to take the elevator to the 2^nd FL. You probably won’t be alone, as there will be people with the same intentions as you to get some goodies!
I have came here numerous time. Recently, I came here to purchase some mochi as gifts for my co-​workers and bought a box of Liese Hair Dye in Milk Tea Brown. For those that want to buy hair dyes here, they have Liese and Palty. They’re $ 15.99 a box, which is pretty good. However, they don’t have any English on them (with the exception of ingredients, directions and warnings). So you probably have to remember the girl’s face on the box to help you with which color each one is specifically.
They had a box of free plastic rice measuring cups in a box when I was there the other day by the door. Naturally, I had to get a few. YAY, FREE STUFF!
They accept cash and credit card, so spend away!

Sunrise Mart is the most comprehensive Japanese market in downtown Manhattan. If you’re a grocery hobbyist like me, once you’ve taken that elevator up a flight from the street level, you won’t come out for an hour. I like to marvel at every aisle and enjoy browsing the merchandise as much as purchasing it. I tend to sink more time into browsing sauces and spices than candy. And then I realize I don’t have any immediate vision of a dish I’d like to make with these ingredients, and that I need to do some research before entering next time.
My most frequent purchases here include yuzu paste, watercress, rehydrated seaweed, pickled [insert vegetable here], and shiso leaves.
Bonus points: Sushi-​grade fish in small portions!

Even though there are numerous locations of sunrise market, the one located at East village probably found its way home, given the high concentration of authentic Japanese stores in the neighborhood.
Currently the entrance towards sunrise was a bit weird — instead of taking the elevator, you would need to enter into the kitchen of restaurant attached to it and take the secret entrance! Good thing is, everything was still there.
Sunrise does provide every single Japanese daily food and cosmetics — the ones I liked the most are Japanese pastries and cakes with matcha flavor. Credit card is only accepted above 10 dollar though.

I love this grocery store. My dad works for JFC. He always brought home Japanese goodies when my sisters and I were growing up. My favorite was the coffee in a can. I can’t explain it… it is just damn good.
I couldn’t find it in Mitsuwa in Edgewater, NJ. Thus, I tried my luck at Sunrise Mart. Oh my! They had them in the back where the fridge is. For $ 1.29, I was in heaven. It was a good jolt of caffeine.

Loved this place I’ve been so disappointed by the lack of my favourite goodies and the cleanliness of some Asian grocery stores here in NYC.
It is very small but everything looks clean-​it has all the Asian goodies you need (and quite frankly don’t need) :)
All the merchandise looks fresh I picked up some Mocchi and a yogurt drink… yum fresh and delicious. The people are super nice here! Everyone from the folks that stock shelves to the checkout folks…
I’ll be back again very soon!!!

This Japanese market is a great spot for your needs. Even though the aisles are narrow, I find the shelves well stocked and clean.
They have a decent selection of prepared foods and a whole back section with home goods.
I like coming here to stock up on snacks and drinks.
Checkout lines move fairly fast. Service is friendly.
The elevator going up can seem a little shady.

Excellent Japanese market!

This place is a great place to shop for Japanese goods. Another pro is that this place is open till late at night, sometimes I come here after bar hopping in the east village.
They have a good selection of rice, salad dressing, rice crackers, sashimi, soups, and even beauty products (shampoo, face creams etc).
The credit card minimum is $ 10. The cashiers here aren’t always Japanese. I come here regulary to stock up on groceries.

Love this place. Its a tiny Japanese supermarket that everyone seems to just know about. The building and elevator looked a little shady the first time I went but all is well. My cousin took me here when I was 12 and I felt like I was going into a black market.
I recently came here to look for yuzu honey (which they trustingly had). The cashiers are efficient and extremely friendly. It was a nice experience.
They stock a lot of Japanese products that you can’t find elsewhere. Little bento boxes, tea sets, Japanese snacks, beauty products, fresh salmon and tuna, seasonings, etc. You might even say its a mini mitsuwa without the food? Might I also add that there is a light collection of Rilakkuma items all over the market? For those of you who are fans of the bear, you could definitely find something you like.
It gets crowded here, the aisles will only fit one single line so you move pretty slowly through the store. Its not something that I personally mind but others might.
Give this place a try if you’re ever looking for a Japanese ingredient, they are likely to have it.