Rose Bakery

Sorry. I just went here. I got a piece of bread called «spiced honey cake» to go. It was $ 6.53 (no prices posted anywhere inside). I do not mind, and regularly do, pay exorbitant prices for sweet carbohydrates in this city, but that’s just too much money for a very meager slice of «cake» that is really a sweet bread. I would have actually told the guy I didn’t want it, but he had already handed it to me in the paper when he told me the price.
Also, it just isn’t that good. Too much clove and allspice I think.
I will not be returning.

Super cute. Super Stylin’ … It was tasty but not so memorable. I had a vegetable combo which was fresh absolutely DELICIOUS. Service was great — we had a VERY charming waitress.

This is a really great café. The food is beautifully made and delicious. The service is attentive and polite. Great looking space. Best of the best.

Amazing store and food, but whoever is doing the hiring for the waitresses and host at the bakery needs to seriously reevaluate their approach. I live in the neighborhood and come often to grab a coffee on the weekend and have been blown away by the attitude of the servers at the bakery for the past couple of months, particularly the red headed waitress. Possibly one of the rudest people I have ever come in contact with and should not be working in the service industry. Gave them the benefit of doubt the first couple of times and now am at the point where the service is embarrassing to bring friends to this restaurant. Really ridiculous.

Café on the first floor of DSM. I only tried the drinks. My boyfriend had lemonade which was really tart and I had the almond milk. The milk was good, really tasty, but I had a stomach ache after :\ But since it tasted good I might order it again .,

I miss the place in Paris and am so glad they finally opened one here. I am disappointed their famous banana smoothie is not included on the NY menu. Prices are high but so is everywhere else really for decent fresh baked goods. For those who are balking at the prices — there are two lovely cookbooks that will show we who are on a budget how to live like a queen at home. The books are highly recommended… as are the occasional visits here when one is flush with cash.

Rose Bakery is simply divine. There tea and pastry selection is wonderfully decedent. The staff is very nice and patient too. I was waiting for over an hour for my family to join me, and they didn’t make me feel rushed or get annoyed at all. scrambled eggs, with salmon on the menu is a must if you dine here!

Walked in and was completely ignored. No host or concierge, just a stack of t-​shirts by the door, and an odd hut-​like structure with a man inside. Turned around for a couple of minutes, trying to figure out what to do. Finally, I asked a customer if he was in line. He said to see the guy behind a counter, which was squashed in the corner of the room. I squeezed past some dining tables, into the corner, and asked the guy «How does this work?» He said, «For what?» I told him «takeout,» he shoved a menu in my face, and said he would be back. He finally took my order and told me to go back and stand near the door. He was not friendly at all, and was giving me attitude. While waiting by the door, I noticed two other customers came in, and – miraculously – they were not ignored. Instead, they were paid attention to right away, and directed towards available tables. Guess I’m not sufficiently white, rich, tall, or fashionable enough to be worth their time. That’s the last time I spend $ 16 for a piece of quiche and some lettuce.

Love Rose Bakery! Posh food Parisian inspired, London looking digs– East End meets East Side– American made with top quality ingredients. Have been here twice and it’s love, love. Firstly, service is super duper friendly– don’t get some of this negativity.
Food wise, this is sophisticated grub. We did a shared salad with 5 items– $ 16. Zucchini with pesto, cauliflower, potatoes with Romesco sauce etc.- all divine. The service starts with Sullivan St. bakery bread with butter. Sea salt and fresh cracked pep on the table.
Today, I ate one of their lovely quiches– dandelion, ricotta & spring onion with a peppery arugula salad– delightful. The baked goods are also refined– not too sweet. The pistachio cake is a standout as is the brownie– round with pecans. This is the kind of food you eat when traveling abroad. Not worried about calories or food value, but for this caliber of cooking and baking it is absolutely worth the price.

I loved the Rose Bakery in Paris, so I had to try the New York offshoot. First, the location is a bit weird. Midtown East/​Murray Hill is a pretty strange place for both Dover Street Market and Rose Bakery. Also, the eating area is very weirdly situated on the first floor of the store… it looks like it was just kind of crammed in there. The tables are cafeteria-​style, which is great for groups (we were six people) but not super intimate.
In any case, the food, coffee and pastries are all fantastic. However, they are expensive and they come in pretty small portions. The scone was about the size of a golf ball and came with like… a thimble of butter and jam. My group ordered the smoked salmon with soft scrambled eggs (amazing), assiette de legumes (amazing) and grilled cheddar and prosciutto sandwich (not great. stick with the brunch-​y French stuff).
In any case, really good food but very expensive and weird location.

Rose Bakery is my go to place every weekend since it has opened. You are guaranteed a fresh breakfast or lunch every time you go. From their vast tea menu to their homemade pastries to their ever changing lunch specials, it is hands down a go to. The ambiance is fantastic and you will walk away feeling happy with the meal. Go!

Great pastries, treats and tea. Went on a Thursday afternoon with a small group. No wait, plenty of space. A bit pricey, but such is midtown.

I’ve walked by the entrance to Dover Street Market plenty in my years in the neighborhood, but I only recently became aware that there were shops (and a bakery) inside what looks like a stately old building that probably housed a bank some years ago. The bakery itself is just a row of 4 tables to the right for seating, with a kitchen behind the pastries on display. Getting seated right at opening wasn’t an issue (we were the first ones to plop ourselves down), but by the time we left an hour later, there weren’t too many seats left. While you get set up quickly, and the food gets brought out relatively quickly, the waiters tend not to really bother with checking on your water (unless you ask them), which was a bit disappointing. Given that the brunch prices here are pretty pricey, I would have expected a bit better.
As for the food — pretty solid overall. We started with a plain scone, which was good and would have been better if there was clotted cream (they didn’t have any on hand — a bit odd, as I feel like they advertise themselves as a place to have tea, and scones are usually served with cream, not butter). I went with the smoked salmon and scrambled eggs, which was a delicious combo — the salmon definitely was of higher-​quality than the typical lox that gets thrown on your bagel at a local deli, and I really like how the ‘soft’ scrambled eggs (which seemed to be a bit runnier than your typical batch of scrambled eggs) were executed. Definitely my favorite dish out of the breakfast plates. We also had the breakfast sandwich, which, while good, may have suffered from being a bit on the thick side and having a lot of filling. I don’t distinctly remember the cheddar that was supposed to be in the sandwich, and I think plainer brioche (the kind used here had sesame on it, or something similar) detracted away from the flavor. As someone else also noted, the sausage in the sandwich is pretty generic — something like chorizo or maybe a spiced lamb sausage would work really well with the avocado, which already gives the dish a slight Mexican bent. We finished off with the toffee pudding, which was really good. I’m not a person who seeks out toffee, but the caramelized toffee really works nicely on top of the pudding (which, to be honest, was more like a mini-​cake — maybe the waitress just said pudding randomly). The cream that was served with it (thanks again to the servers, for not mentioning what it was) really paired well with it.
In all — it’s a nice little spot inside what a boutique market, but the food is a bit uneven, the service is less than impressive, and what really would prevent me from coming here that frequently are the prices. A smaller-​than-​average scone for $ 5? Fresh-​squeezed glass of OJ for $ 8? And if you wanted a simple bacon and eggs, that goes for $ 16…maybe the upkeep of the place is expensive, but I wouldn’t come here unless there was something I really wanted to have (like the salmon with scrambled eggs). There’s definitely bites worth coming back for, and the pastries looked delectable, but there’s a reason that there’s a constant line for brunch at Penelope’s across the street and not here.

TL;DR: Easy to get a seat (for now). Try the scones or the granola, but they’re overpriced like everything else. And don’t get the breakfast sandwich.
This post was originally seen on Lettucespoon:
Rose Bakery is British café/​restaurant that has a simple menu and is set on the first floor and mezzanine of Dover Street Market. It has an industrial feel because of the exposed stainless steel kitchen and cafeteria-​like tables and chairs. I went on a Saturday morning for brunch, and it was very easy to get a table. It seems to get more filled in the afternoon from the over-​fashionable shopping crowds.
We started with drip coffee ($ 4.50) and a minimalist fruit salad, which was a bowl of thin granny smith apple slices and small mango chunks sprinkled with toasted coconut shreds ($ 8). We also ordered the lemon zest scone with clotted cream and jam ($ 5), which was the highlight of my meal. The single scone was the perfect balance of dense buttery-​ness and airy floury-​ness. Though I’m pretty sure it was just served with butter instead of clotted cream, the wild blueberry jam made up for it.
My mom ordered the granola with plain homemade yogurt ($ 11), which was a small 3−4oz yogurt with an disproportionally large bowl of granola. The granola was an addictive crumble of oats, almonds, and dried apriocts and cranberries laced with a guilty amount of honey. I had the breakfast sandwich, which was a sad excuse for a flavorless flaccid sausage messily stacked with an egg, avocado mush, and tomato jam on an over-​sized overly buttery brioche bun ($ 17). DO NOT get the breakfast sandwich. You will finish your meal dissatisfied and wondering why you allocated so much of your daily caloric needs on that mess and sad excuse for a breakfast sandwich.
Despite the generally overpriced everything at Rose Bakery and the unacceptable breakfast sandwich, I actually went back later that afternoon for tea time. I had a ginger lemon tea, which was a big pot of water with a few slices of lemon and a lump of ginger, with a slice of their fruit cake ($ 13 with tea). My uncle tried their walnut cake, which was a nutty loaf that was served with a single whole walnut. The cakes should actually be renamed to loafs, but they were not bad. They were baked on premises, properly moist, and generally boring. The best part was the small buttery sugar sprinkled chocolate cookie that came with my hot drink. I would stop by again after 4pm for tea time, but only because I live half a block away.
If you’re dropping g’s at Dover Street Market, Rose Bakery is the obvious choice for a coffee or tea break. Otherwise, definitely stop by for a scone or some granola to do some serious people watching. The characters that flow through are definitely worth the time, and it’s undoubtedly a cool place to meet someone for coffee.

Go for the atmosphere and good people watching alone. Food selection was limited, probably a better place for a coffee and fancy dessert then an actual meal.

Came here twice in one afternoon (before and after shopping at DSM). Both the drink/​food and ambience were lacking.
I tried the tea during my first visit. I forget what it was called, but it was the «smoky» one, and it was very nice. The aroma and flavor was woodsy and hearty, and it came with buttery little cookie. The service was pretty slow and uncoordinated. It took a really long time (15 – 20 min) for my friend to get her regular coffee, and it wasn’t that crowded.
After shopping, we ordered some more drinks and snacks. I had the latte which was good, but also took kind of long to get. The quiche (I think) was pretty good, but the cookie was hard and a little stale.
Also, the lighting is terrible at the bakery — it’s that awful overhead kind that feels more like an old hospital interior. Overall, the bakery feels like it was built as an afterthought, and contradicts the rest of DSM which is a total feast for the senses.

Dover Street Market is across the street from me, and while I can not afford the clothes, I can just afford the coffee.
The coffee is good, very strong, like something the dock-​workers in Bayonne drink at 4am while unloading ships. But served with sweet little lumps of sugar only, so it’s BYOS (Bring Your Own Splenda). Four dollars for a small cup.
Today I had the potato and leek soup, with was a generous portion and thankfully served with a good portion of bread and your own pepper mill and salt on the side. It was more of a clear buttery soup with leeks and fingerling potatoes in it, it was good, but I prefer a denser soup. Eight dollars. To actually have a real meal here equals Trust Fund Baby!
The waitress was very passive/​aggressive — which I like, she was not very nice and it was enjoyable in an odd way, she wasn’t overtly mean, just remote and above all.
The Rose Bakery is a very small space, which is fine, but what no one else has mentioned is that seating is very public school cafeteria, there are four tables that seat eight each, and that’s it. And it was a tight fit, even for my very thin very fashionable friend.
Because I am a sucker for dock-​worker coffee and I live across the street, I shall return.

I really liked their authentic scone with butter and jam. Some people might say it’s tiny but to me it was right size.
(it’s pretty pricy though compare to other cafes).
The service is not smooth or excellent but the fact that they have nice blight space and that covers the part. and it was to me all part of whole Dover Street Market experience.
When we arrived, there was only a group of customers and more than half seats and tables were open, we could pleasantly enjoy relaxing there and warm up our body before going upstairs exploring all luxury fashion brands.
Noticed other customers both who was there before us and came later were speaking in french and they all seemed happy and enjoying their company with what they ordered as well, that must proof something good.

Tea pot for $ 6 – 8? Plus tip? My friend and I ordered 2 tea pots, a piece of pie, and a one slice of pound cake and it costs almost $ 26.00 including tip. Those cakes are not American size, but Japanese size which means TINY like me! Damn damn damn © Florida Evans
Tastes good though.

Rose Bakery is such a gem, particularly in this neighborhood. I really enjoyed lunch there and couldn’t help myself from over-​ordering – ginger carrot soup, green salad, wonderful vegetable salad with sunchokes, root vegetables, and carrots, delightful baked goods, and crusty bread. Definitely try this one out and stroll around Dover Street Market afterwards.