Rice To Riches

— The perfect amount of rice & pudding. Plenty of flavors to chose from. My two personal favorites are French toast & butter pecan. The décor all around the shop is quite entertaining. Signs that say «no skinny bitches» «Kiss my fat free ass» «the mirror adds 10 pounds». Parking is also always easy to find down by the village. Recommend this spot if you like rice pudding!

This place is absolutely the best. All their flavors are straight amazing, their cheesecake and Oreogasm never disappoints. Not only are their store layouts modern and sleek, the containers the pudding is served in are trendy and presented well. Love the humor of it all, the signs and slogans are hilarious!
Always recommend this place to everybody. I always will.

Rice to richest has become a staple for every foodie who knows dessert. Out of the countless times I’ve been here, there’s only been two times that I’ve found an empty seat.
Similarly to ice cream shops, you’re able to sample any of the flavors. As much as I’d love to try every single flavor, the pressure of having to order is intensified as the line keeps pushing. So unless your Ellen Degeneres (who reportedly sampled every single flavor but felt so guilty afterwards, she paid for everyone’s rice pudding), I don’t suggest doing that or there’s going to be a whole lotta pissed off, hangry people impatiently waiting to get their fix.
This rice pudding is unlike anything you’ve ever tasted; not even rice pudding itself. To call this rice pudding is an understatement. It’s full-​o-​fat, in-​your-​face rich, decadent, smooth with the perfect subtly of a grainy texture.
My favorite flavors are tiramisu, mascarpone, and hazelnut. The selection is endless and the happiness it brings my belly is priceless. I’ve honestly never gotten toppings because the pudding is that good by itself.
I usually get the Epic portion so I can have two flavors. But, if this is your first time here and you’re visiting… I suggest getting the biggest size so you can stay in rice pudding heaven for an extra day/​few hours depending on how shitty/​great you feel about yourself that day. You will thank me.

I never thought you could have a store dedicated to just rice pudding. Turns out, you can. And it’s fun. They have hysterical signs all over. The rice pudding flavors are fantastic– you can try them before you buy and it’s incredibly clean. I recommend the Rum Raisin flavor. Go for a smaller size though, your eyes are actually bigger than your stomach in this situation.

Delicious as always! One of our go to dessert spots for something by sweet and light.
Our face flavors are almond, coconut, Oreo, and sex drugs and rocky road!
Make sure you test run as many as you want before making the decision! Usually we go for the epic size because we get to put two flavors in and it’s a great shareable size OR get it for yourself and same some for leftovers!
Perfect midnight snack!
The staff is super sweet and helpful, they have great evening hours for a after dinner sweet stop, and plenty of spots in the shop to hang out and snack on your goodies.
Oh and save the containers and spoons! Very washable and reusable!

Uma ótima opção para comer arroz doce ou pudim de arroz, sabores diversos coco manga morango.
O ambiente é muito bem decorado e clean

Went here after Lombardi’s cause… yo, when you’re full and you don’t wanna walk too far… And you wanna combat the salt with the sweet… It seems like a good idea…
until you realize that rice pudding is pretty filling! So if you’re like me, and you went to Lombardi’s, do yourself a solid and split that $ 10 single serving with your friends.
On the bright side, it seems like they allow you to sample as many flavors as you like. I was partial to the vanilla one but my fiancée wanted the hazelnut one, which was too overpowering by the end of it. All in all, it was a fine dessert but I’m not sure I’d be in the mood for this too often.
Overall if you’re feeling some trendy champorado, hit this place up, try the different flavors, and indulge. And don’t feel guilty about it!

I love rice! I didn’t imagine that rice can be this yummy as dessert. My bf brought me to this place twice. Theirs a lot of flavors that its kinda hard to choose coz everything looks so good!
So I randomly pick the chocolate, butterscotch & coconut. Omg! Very tasteful! Each of them has its own smell that gives it a unique flavor of its own. It is perfectly sweet. The bowl that they use is very cute & you can take it with you.
I highly recommend this to everyone!
YUMMY!!!

So many flavors! Looks like they have something for everyone.
I had been wanting to try Rice to Riches for a long time now. I used to work in the area and my co workers were always raving about it.
This day my friend and i decided to go in and try it. I got the sex rocky road because I’m a chocolate Almond lover. It was super chocolaty and heavy so I took some home for later. You can keep your left overs in the fridge for about 3 weeks and it’ll still be good to eat.
The place is really clean and the young lady who served us was really sweet and gave suggestions on what flavors to try. I like that its nice and bright when you walked in and the funny quotes on the walls are great conversation starters.

Ive never had rice pudding before so i cant really compare the pudding to other ones ive had. However, my first time trying it was great! i was skeptical at first because i wasnt exactly sure what to expect but it turns out that i am a fan. I was able to sample a few different flavors before my friend and i settled on the raspberry statement. All the puddings are really true to the flavor listed. The consistency was perfect, not too thick but also not liquidly at all. We got the flourish which was toasted buttery pound cake. They kind of had the consistency of croutons but not as hard. The rice pudding and the topping was a good combo. Im glad i got to come here on my trip to NY!

The Best Rice Pudding !
Super Clean Joint With The Baddest Rice Pudding On Earth !
The Whole Menu Is Really Good Walk In And Get Some Samples If You Like rice Pudding Your Gonna Love Every One… The Worst Thing About This Place Is Trying to decide Which Kind To Get
ALL IN ALL — Your Crazy If You Don’t Try This Place !
I Decided Get Me A Man-​Made Mascarpone To Go And Don’t Eat It !

Rice pudding? Cool… unique, tasty… pricey…just do it!

Rice to Riches has been on my list of places to try for whenever I’m in New York so I was pretty stoked finally getting to try it.
It wasn’t busy when I got there so I immediately walked up to the main counter where all the puddings were displayed and there stood 5 workers who stared at me in silence. It was my first time there and I didn’t know what to do so I was expecting some sort of welcome or assistance. I eventually asked one of the workers if I could sample any of the puddings and all she did was nod yes. None of the workers looked like they enjoyed their jobs seeing that no one had a smile on their face when serving the customers. If only the employee’s personalities matched the super cool ambiance the restaurant’s décor gave off.
Despite the rude ass employees, I had to give this place 3 stars for their super bomb pudding. I got the Epic size with a split of coconut and cinnamon. Must try. Will definitely come back.

Wow, this place will make you fat, and with all the signage outside and inside the store, you will not be ashamed to be! For example you see a sign that says «no skinny bitches allowed», but yes they are allowed, but this establishment will NOT help their figure! Once you come in here, you see all the different types of rice pudding they have on the right side. You can also feel free to try them and get ready to indulge on an order.
I’ve had so many delicious flavors here. The ones that I like are Tiramisu, French Toast, Almond, Cheesecake, Caramel, Butter Pecan, and Cookies and Cream. They also provide other flavors that change periodically so be on the lookout to see what is there. You can get them in a variety of sizes (that have nice containers that are very to-​go friendly), and what is nice is that if you really do not want to take the trip here, you can order their largest size called a Sumo for $ 65 (40oz!) for them to ship it to your house!
The place itself is very colorful and you’ll be definitely reading much of the signage the first time you come here. There are a few small tables to sit and stand as well. In summary, come here, try some flavors, and get the one or more you want because as one of the signs here says, «Diets? We Don’t Need No Stinkin’ Diets»!

Heard of it for a long time, finally made it here on the first day of 2016. Yeah~
Ok here’re real deals. It’s not easy to find a rice pudding shop in NYC for sure, as a rice lover, how cold I miss the dessert made of rice ;) The store isn’t very big, but sweet neat. Make sure you check all their signs on the wall, they are really funny!
They have 3 tables you can sit and few standing tables. I order the epic one, with rum raisin and sex, drug blah blah flavored. Lol I didn’t ask for topping, it’s really a lot for me. I only finished ¹⁄₃ of the bowl. It’s creamy, I like the rum raisin more Coz the sex is over too sweet to my taste.
Id give 4 stars but Coz of the service I gave 3. I paid with a 100 bill, the girl was dancing with my money to other servers, it’s annoying and embarrassed me ! Don’t u ever see 100 bill or something?! Could you please just give the changes and I was in a hurry to go, no time to watch your dance!
Anyway, I’d love to come back to try other flavors one day.

Before coming here, I wasn’t a big fan of rice pudding… but afterwards, I am now a huge fan.
The rice pudding here is SO GOOD. They have a ton of different flavors that you can try before purchasing, such as tiramisu, cinnamon (tastes like horchata), mascarpone with cherries, Oreos, cheesecake, vanilla, French toast, eggnog, caramel, etc. In addition, they have toppings that you can add such as raisins, cherries, chocolate, etc.
Although not every flavor is great, there is definitely one that will appeal to your palate. The two most recent ones I like are the cinnamon and mascarpone.
Also, the servings are pretty filling, so be careful of ordering more than you can eat!
Finally, the setting of the restaurant is nice. It’s clean and has a lot of funny posters around.
Overall, Rice to Riches is a must for dessert in NYC. I give it ⁵⁄₅ stars.

Underwhelming… The pre packaged cozyshack rice pudding at the supermarket Tastes better than this place.
I will say that it’s very clean and modern looking however you can tell that all the flavored are just that, fake flavoring added to make it «vanilla» or «French toast».
Also, the price they charge is their justification for the bowl and plastic spoon, waste of money.
In that area, there’s a lot better desert places, actually worth the calories
The marketing strategy with all the quotes on the walls also doesn’t sit well with me… Lots of shaming against people who are watching their weight, glorifying injection of sugar and carbs… A bit annoying

I’m not a rice — pudding kind of gal but I’ve been intrigue to try this place since I came across it on Unilocal a few years back so I dragged my hubby to go for rice pudding desert post dinner.
The store front is very bright and colorful and even hubby said that he would be willing to go in just because of the décor hahaha. They do have lots of interesting and funny memes all over the store and it was quiet fun to read and laugh at them haahhaha. gotta love a dessert store that could joke around.
We sampled the chocolate, man-​made mascarpone cherry, cranberry-​orange, butterscotch before finally decided to get the Epic size of half/​half butterscotch and mascarpone cherry. We didn’t pay extra for toppings and the serving was quiet hefty (large) .well the price tag is $ 9.50 for epic size and I think it’s a better deal than the solo (smaller) $ 8 as you kinda get almost twice the solo size if u buy epic and u can pick up to two flavors.
Yummm yummm rice pudding, the tastiness of this is very impressive. very creamy, custardy, rich but not overwhelming and not too sweet… i could rat this for breakfast or lunch or dinner or just for dessert. so oooo good! Btw. All 4 flavors that we tried were superb! Cranberry-​orangewas bold and tangy — refreshing, just fyi.
Now, the container that comes with it is just the cutest thing! They even sell them at the store! So make sure to take home the container, you can certainly reuse it. very good quality plastic and comes with a lid!
If you’ll be in NoLiTa area in NYC. You should really check out this place!

I love rice pudding. I love tapioca pudding. I pretty much just love ALL PUDDING.
I’ve had this bookmarked for literally, years, and I’m glad I finally got to try it! This is going to be a must-​stop whenever I’m in the SoHo area.
It seems pricey but it’s actually pretty hearty even if it doesn’t initially look like that much. I got the solo size + 1 topping ($ 9.50) but it was enough for 2 to share. Creamy deliciousness without being overly sweet or artificial.
There are SO MANY different flavors. the line can be long so you have plenty of time to decide, and the servers are super nice with samples.
Can you make a location on the west coast, PLEASE???

This is the cutest shop. Had funny signs all over. Real fun to read all of them.
Rice pudding is cold and nice but very rich. So sharing is a good idea.

I think I saw this featured on either the Food Network or the Cooking Channel before, and finally got to try it on my recent visit to NYC. I love rice pudding!
The store is bright inside and has some raunchy statements all over the store/​walls. Definitely a unique brand of humor. There is also a machine inside that you can place delivery orders for, although they deliver all over, even out-​of-​state, it costs a good amount.
There are several rice pudding flavors and you can ask for samples. The employees that night were a bit aloof and nonchalant.
I ended up ordering the medium size so that I could try two flavors, and added nuts as a topping (each topping costs extra money). The crushed nuts were good, and I love nuts, although they were salted. The rice pudding itself (I got caramel and cheesecake flavors) was very dense and flavorful, but a bit too sweet for me. Next time, I will stick with original/​plain rice pudding!
Definitely premium pricing for this rice pudding but quality stuff and probably worth at least trying.

Suck, stinkin’, ass, fat, fat free ass, bitches, skinny bitches, fat bitches, your nuts, my nuts, fucket list. These words inspire me to write this review, and also made me cringe at the thought of bringing my 5 year who can read these words plastered throughout this shop, and who will ask me what they mean – and why – for which I have no answer.
Decadent, rich, sweet, creamy, thick, melt in your mouth, fulfilling and nutty are what I would describe the chocolate hazelnut and coconut with toasted coconut flakes rice pudding flavors. This is the real fucking shit. Suck my nuts and fat ass if you don’t agree.
Sweet dreams little fella.

I really wasn’t a fan of rice pudding, so when my friends suggested coming here I was hesitant but figured, what the hell, let’s try it.
The place itself is cute and is my type of humor. I get good laughs just reading their signs over and over again. The staff was nice, but if the place is busy it can get intimidating if you don’t know what you want or etc. I’ve been here a handful of times now and I still always forget something I would’ve wanted added or etc. None-​the-​less it makes more excuses to come back and try a different variety. It is on the pricey end, but being that this is the only rice pudding I’ve ever liked, I’m not so worried over it.
We keep the bowls and spoons whenever we go. They’re really great quality and can be used for more food or holding change =P.

I’ve passed by this place quite often, but never had the opportunity to go in. After dinner around the area — my cousin took me, my sister, and her brother here for dessert. I typically don’t like rice pudding or things that are overwhelmingly sweet, but I decided to give Rice to Riches a shot.
First, I really like the fun atmosphere and the interesting quotes/​phrases that’s all around the dessert spot, menus, and etc. You can definitely get a small kick out of some of the quotes/​phrases from reading. Second, I love the variety of puddings they have and some of them sound amazing. I tasted the «Take me to Tiramisu» and «Fluent in French Toast». They both smelled and tasted absolutely delicious, but I liked the «Fluent in French Toast» more so that’s the one I got. It was so filling that I couldn’t finish it all at once, so I brought it home and had it for dessert the next night.
It’s a little pricey here — but I think it’s worth it if you come with a small group of family/​friends to share one of their bigger serving sizes it would be more reasonable and to try different flavors.
Although, I am not a huge fan of rice pudding I think I would come back here again because Rice to Riches does have seasonal rice pudding flavors. Some of them sound too good to refuse.

I’ve never seen so many rice pudding flavors! And everything’s sooooo delicious!
I first saw this place in the move Hitch. It looked so cute, I had to stop by! Although it is a little pricey, you can sample the flavors before you decide which one you want. And the lines can get a little long on the weekends, but worth the wait if you’ve never been. Definitely check this place out!

Rice pudding heaven! The assortment of flavors is beyond comprehension! My favorites are cheesecake, almond and coconut. I never add toppings because the rice pudding itself is delicious enough. You can either stand or sit — more standing room is available. A bathroom is available for patrons. The signs on the wall are hilarious — take a minute to read them. This is a great spot to pick up food to go or eat in. The pudding is heavy enough to be either lunch or dinner lol if you have a sweet tooth like me. They have ready-​to-​go packaged pudding if you want to grab some for another day. Oh, and keep the plastic container and spoon. You will thank me later.
Happy dining.

No voy a poner en duda la originalidad y la presentacion del lugar.
Bien ubicado, adentro parece como una heladeria super sofisticada, estan todos los sabores como en una heladeria.
Aclaro que es Gluten-​free. Eso tiene de bueno.
Pero la comida es arroz con leche de distintos sabores.
Todo lindo y con buena presentacion.
A mi no me gusta el arroz con leche, pero estaba con gente que si le gusta y no le parecio bueno.
Es simplemente sabores varios como de heladeria, pero con arroz con leche. Una mezcla rara y no buena.

Awesome! I haven’t been back to Rice to Riches in over a year, and the lines are getting longer at peak hours!
Went this last time with Nutella and Oreo– the bomb. Hard to mess it up, it has become a classic one should try. Don’t eat before, don’t eat after, they scoop up heaven in a bowl and you have I accept it empty stomach to really savor the richness ;)

For all the touristy destinations that require a sweet tooth, many may opt for cupcakes from Magnolia (
) or the infamous banana split from Serendipity (
), but who knew the limelight was shining on rice pudding? Popularity certainly pays, the name Rice to Riches is certainly fitting.
While the interior might initially feel like a trendy ice cream shop, the obnoxious, edgy signage is reminiscent of
and is impossible to miss. There are gems in every direction: «Kiss my fat free ass» — «No skinny bitches» — «If sweetness is your weakness» — «Fat by popular demand» — «Not all desserts are created equal.» Pro fat propaganda at its best.
As for the rice pudding itself, it’s pretty good. Good enough to where I don’t know of any other place that offers this kind of variety in rice pudding form. It is as heavy as one could imagine but super tasty at the same time. Favorites include French Toast, Almond Schmalmond, Marscapone, and Butter Pecan, though one can hardly go wrong with any flavor. I pride myself on being a member of the clean plate club, but for some strange reason I can never finish one of these in one sitting. So much for dessert.
The containers for the rice pudding as unique as the store. There are no cheap styrofoam /​tin containers used here, but custom plasticware that include the perfect spoon. They can be used again, I’ve seen it store everything from yogurt to fried rice to baby food. Anyone who has a bit of sticker shock from the price, ought to know these containers are a part of it. With the toppings which range from $ 1.50 and up, one might be shelling out close to $ 10 per portion.
Service is always consistently friendly and they’re quite generous with samples. I would encourage everyone to get their sample on before forking over $$$. At this point, RTR is a rite of passage for all New Yorkers and its many visitors, just check your diet at the door and bring a friend who loves to indulge.

Esse lugar é incrível. One of a kind!!! Receitas do arroz doce (lá chamado de Rice Puding) com sabores totalmente inusitados e o ambiente extremamente descolado e fazendo alusão a despreocupação com dietas e comidas sem calorias… Ali é pra ir e se deliciar sem peso na consciência… Sabores como mascarpone, chesecake e até mesmo cocô são destaques do cardápio extenso… Se estiver pelo Soho não deixe de dar uma passada por aqui…

Certainement les meilleurs riz au lait qu’il vous sera donné de gouter. Des dizaines de parfums, gros coup de coeur notamment pour le Sex, drugs etc. (chocolat et morceaux amande et guimauve) et celui au café au lait/​amande. Ce n’est pas donné mais les portions sont assez géantes et limite écoeurantes. Il né faut pas non plus se poser de questions sur le nombre de calories car c’est tellement crémeux que ça doit forcément être assez gras, mais quel délice !

Inacreditável! Nós que detemos receitas caseiras de arroz doce, vamos ter que dar o braço a torcer. Maravilhoso! O de mascarpone é uma divina loucura gastronômica. Vale o que se cobra. Não é barato, mas quem vai a NY, não vai economizar.

Increíble nunca habíamos probado esta especialidad y la verdad supero mis expectativas. No podes irte de NY sin pasar por acá.

Hipper Laden mit super witzigem Konzept gibt’s sowas eigentlich auch in DE?
Am besten alle Geschmacksrichtungen durchprobieren! Diese wechseln mit der Zeit immer mal wieder. Ich hatte als wir in NY waren Apfelkuchen-​Zimt probiert. Yummi! Und die Boxen in denen man seine Portionen bekommt sind auch noch zu Hause super praktisch.

Cinnamon Sling w/​Raisins and Sex Drugs and Rocky Road, please! Could I also have a side of Hazelnut Chocolate Bear Hug…
What can i say, I walked in missing my moms original English Rice Pudding, then I had a taste of this… I will never think of moms rice pudding again, sorry mom.
This will be a put on the many stops I make on my trips to NYC.
Buy some, the sample spoons are to small to fill up on anyway!

Bei Rice to Riches wird ausschließlich Milchreis in kalter Form serviert. Neben einer großen Auswahl an Geschmacksrichtungen — von Frucht bis Schokolade — gibt es verschiedene Soßen, geröstete Nüsse oder getrocknete Früchte als Topping. Die Sorten tragen so fantasievolle Namen wie Chocolate Bear Hug, Understanding ,
Vanilla oder Coconut Coma. Gegessen wird in farbenfroher Atmosphäre an reiskornförmigen Tischen. Hier wird das Dessert einfach zum Hauptgericht gemacht, und von den großen Portionen kann man auch wirklich satt werden.
Man muss auf jeden Fall öfter da hin, weil man von Entscheidungsschwierigkeiten geplagt wird. :-)

Soooo wahnsinnig leckerer Milchreis in tausend Geschmäckern mit Toppings und… wahnsinn! Der Laden sieht selbst aus wie ein Reiskorn, alles hell und freundlich und durch und durch designt– man fühlt sich sofort wohl und würde am liebsten alle Sorten einmal durchprobieren. Ich hoffe, ich komme noch einmal zu Rice-​To-​Riches in meinem Leben. Es war zuuu lecker.

Suuuuuuper! Es gibt Reis, Baby. Genauer gesagt Reispudding. In 20 Sorten, u.a. CRANBERRY APPLE CHAOS, SEX DRUGS AND ROCKY ROAD, PERFECTLY LEGAL PECAN PIE und THE EDGE OF RUM RAISIN. Ich wusste nicht, dass Reispudding so aufregend sein kann! Auf jeden Fall erst probieren, bevor man zwischen 4 Größen seine Portion wählt und noch ein Topping der Wahl ergänzt. Tolles Konzept, futuristische Einrichtung und cooles Packaging und Marketing. Es wird kein Zweifel darüber gelassen, dass dies Soulfood ist und nix für Leute auf Diät ;) SelfService Restaurant mit freundlicher Bedienung, die sind das Staunen der Gäste schon gewohnt schien mir. Take away, Deliviery Service.