Reformation

Wonderful company!
Beautiful clothes,
Environmentally progressive,
Highly recommended

Sales girl here tried to get you to buy things when you hesitate, and didn’t let you know once you buy it, you CAN NOT RETURN unless for store credit or exchange. Horrible experience.

Great selection of clothing a reasonable prices. We went to 4 other boutiques in the area, but this was by far our favorite!

I love Reformation and the whole concept behind it (sustainable clothing, greener living, clothes that don’t kill). The prices can be quite steep, but nothing less shocking than other brands with the same «It» factor in Manhattan. Reformation is, after all, the sartorial choice of tween idols Taylor Swift and Karlie Kloss (but I assure you that I am not…). The cheaper end dresses cost $ 78-​$ 98, while most others run for slightly less than $ 200. The fancier wedding gown type dresses go up to $ 350+.
I went in to the store on a Saturday afternoon and was pleasantly surprised to find that the service was pretty good. The girls working there were quite friendly and helpful, and they were willing to take down my contact details for a dress that I was looking for that wasn’t available in store. The store itself doesn’t have as much choice as the online store does, but it’s always good to try stuff on so you can have a peace of mind while buying. They were also really helpful in getting me more sizes for the dresses I tried on.
The sizes of Reformation dresses are not always consistent. I tried on the Sandy dress in an L and it fit me fine, while I tried on a looser fitting one in an S that was still super baggy on me. So just be mindful of that.
I also loved the décor and look of the place: industrial without being sparse. Just my kind of store! Will be back to try on more beautiful pieces next time.

Sales staff is horrible. Owner clearly is not interested in a sale or he /​she would be watching the most unhelpful sales staff. So poorly trained.sad.

customer interaction & service here (and online) is terrible.
if you can get past that, the clothes are pretty.

Does anyone remember the days (about 5 – 6 years ago) when the pieces from The Reformation were one-​of-​a-​kind, handmade from beautiful vintage silks and eyelet cotton, and (almost) every piece was $ 100 or less? And the owners could be seen sewing the clothes in the back? What happened to those days? Now the clothes have the look and quality of Urban Outfitters (oh, they have a line there too) but with high-​end prices. While the pieces once ranged in style, now everything is made with a cut out and is fit only for the NYC model crowd. This used to be a truly special boutique, but now I find myself walking out empty handed. I understand the owners wanted to grow the company, but I’m still disappointed in what the brand has evolved into.

So I went back to Reformation, this time for some cozy cashmere sweaters. The staff is AMAZING. Super helpful, not at all pushy (the clothes sell themselves) and helped me choose two awesome sweaters for the brutal winter. They remembered me from the Spring, (I can’t walk in there as much as I’d like because I can’t leave without spending a small fortune) and the selection is out of control and there’s something for everyone. I would own every piece if I could. Love this place.

Great selection of unique pieces. A new favorite. The selection is solid and the sales girls were very friendly and helpful also.
I don’t have time to shop often so when I do, it’s a big process. They didn’t care. «Everything is amazing, just keep trying stuff on!» So, I assembled a mega pile of maybes and they left me alone to decide and take too long, unless I asked for help. Perfect.
2 hours and too many dollars later, I left a happy customer. Go forth and switch up your wardrobe.

Went with the girlfriend. The clothes are great and with loads of style. A little bit pricey on the edge but you won’t regret it!

There’s no question the clothes are beautiful but it’s limited who can fit into this line. Thankfully the dress I ended up buying is A line over the hips or else I wouldn’t have been able to fit into the only two sizes they had (for almost every item): XS and S.
Here’s the other thing: I don’t know whether or not the staff just want to leave you alone or actually can’t be bothered with you. One sales girl was nice, not overly in your face, but she was the only person to initiate any conversation in two visits to the store. The staff did seem selective in who they talked to (well dressed, beautiful, messy chic). Maybe next time I need to dress up more to buy my $ 200 dress? Solution: avoid the store altogether and shop online, it looks like the website carries more sizing and shipping is free.

I adore pretty much everything Reformation and this store is just the prettiest. Open white space to showcase the most luscious pieces. This place looks like what the walk-​in closet of my heart looks like and no, no one has ever never ever called me dramatic.

Sometimes it’s good to splurge on a nice dress and what better place to do so than REFORMATION. My good friend and fashionista has been shopping here for many years and she’s brought me here quite a few times. I always found the clothes to be very very chic but made for tall fit women. Finally I recently went in during fashion week and stumbled upon a sexy black dress. The fit was perfect. For $ 220 I got what I think is a very well made, custom, unique black dress. I get a lot of compliments on it and I feel special that it’s not just from a huge chain store.
They lay out in very nice, there is a lot to see. The dressing rooms are clean and spacious with a giant acurate mirror. Reformation is my new favorite. Unfortunately the sizes for larger girls is only a M/​L maximum, there is nothing larger. But there are small sizes and XS.
It opens at 12 noon on the dot no acceptions even if there is someone inside and this is not posted on the store anywhere.
They carry lots of jumpers, silky things, very cute modern clothing. They used to take old fabrics and make clothing out of them, they still do, but now they use other fabrics available on the market. Still are all hand made and tailoring is available.
There are also purses and accessories available. Still love the Los Angeles location more.

Beautiful reworked vintage clothing. The store is adorable, and the clothing is very sexy and sophisticated. Worth the price for hand-​made clothing. Friendly associates.
I’ll be back for more custom cut off shorts and silk basics. LOVE.

This store is too cool to be true. The design of the displays are all terrific, clothing selection and variety is outstanding, and prices are not too bad, though a little too steep for my pocket. I really loved everything I saw in here.

This place is getting pretty meh. Consistent if sparse, it really does grind out one of a kind pieces, but they are kind of getting boring. Not particularly flashy or ostentatious, or even that expensive for the design, it ‘almost’ delivers curated fashion for the price of midtown sample sale gleanings. Almost on both accounts. Not sure why there is so much random clutter i.e. soap, adult novelties etc, seems kinda out of focus. Staff is cool enough though, super chill.

Love this place! I was really impressed with how they could rework/​update even a basic tee shirt into something unique and interesting to wear. Nothing looks quirky or oddly pieced together. It’s all very cool and sexy and they do a great job of selecting fabrics/​prints. Most things are priced between $ 100-​$ 200. I don’t think I saw anything over $ 300. But this was for small blouses, skimpy dresses, and a couple short jackets. I’ll be interested to see what heavier pieces they create for fall.
Also I found the girl working there to be very friendly and helpful.

Loved every piece in the store-​especially since every piece is unique and no one else will have it.
The prices are not that bad for something reworked and handmade in the store.
Great addition to LES.

just like their LA store on La Brea, this fabulous boutique run by Chi Bui and Yael Aflao specializes in vintage pieces remade into perfectly cute, perfectly fitting ensembles for day and night. its your consistent one stop shop for when you want to rock out and not worry about everyone and their baby sister donning your h&m/urban outfitters mass produced yet lovable frocks! and the best part is, it doesnt break the bank! im a happy girl…