Phaidon Press

Phaidon Press is the publisher that is responsible for bringing the Fruits magazine to Western readers.
Fruits is a Japanese fashion magazine that covers Japanese fashions in the Harajuku district in Japan. If you are in the school of thought that Lady Gaga is and has ever been the icon of outrageous fashion then this fashion movement is indeed worth considering first. This fashion movement runs parallel and has some similarities to the New York Club Kids who were beacons of outrageous fashion in the late 80’s and early 90’s. Much of the adventurous clothing wearers here blend in Western fashion with fashion of the Far East.
Phaidon Press has releases two books documenting this fashion movement from author Shoichi Aoki. Fruits (2001) is the first book which is then followed by Fresh Fruits (2005). The author expressed concern in his first picture book that the movement was fading to the wheels of casual fashion. However after doing further research it appears that the magazine is still going strong and that there are enough softline adventurers in the Harajuku district that are willing to get their picture taken. I can’t wait to visit Japan now! I highly recommend these books to those who like to take risks with their fashion yet always open new ideas!

Phaidon prints books. Yes I know this is a dying product but some of like the hand held object. I particularly like art, architecture, and cook books. Phaidon does all of these. Recently I sat next to the person responsible for the food arts/​culinary division of Phaidon for dinner. Then I saw them again the next day. Im guessing Ill run into them again during their next launch in SF. So if you’re a food obsessive like me and like the haute cuisine cookbooks, you should be looking at Phaidon’s print works. They’re excellent