Odin

Still my boutique of choice for freshening up my wardrobe. Always well curated and never overwhelming. Most of their stuff is wearable by just about anyone, some of it with a touch of flair or edge, but it’s not crazy-​just-​off-​the-​Paris-​runway stuff. Very rarely do I purchase anything that I later regret, so I keep coming back.

Incessant personal questions and tailgating from the staff make Odin soho overwhelmingly uncomfortable. I like the selection and want to shop but always end up leaving.

A very very handsome store. Stopped into Odin today while shopping with the boyfriend to mature his wardrobe. I like the sales staff hands off approach, they allowed us to browse and were readily available to help us with any questions. We ended up falling in love with a pair of Common Project sneakers but the price wasn’t quite right today.
Store had a major selection of items and can be overwhelming if you don’t know what you’re looking for. Make sure you check out their colognes. Odin #1 is my favorite.

It boggles my mind how there’s half a dozen people working here but there’s only one register. I had to wait five minutes for a woman at the front of the line to process a gift card and another seven for the gentleman who decided to wait until his turn to pay to ask for more sizes. Tack on three more minutes for casual banter with each customer and exquisite tissue paper origami and we’re talking fifteen minutes of waiting in a line where there were only three people in front of me. I understand the need to be helpful and friendly but when there’s a line and customers are waiting upwards of ten minutes to pay I would think you’d want to speed it up a little. I honestly think in the time it would take for me to go home, order what I wanted online and have it delivered it would still be quicker than it would have taken to wait in that line. When you’re charging a hundred dollars for a t-​shirt (I don’t even think they’re organic) I would imagine that you have enough in the coffers for a second register at the very least. Otherwise why not just have an abacus and attach it to your Etch-​a-​Sketch? My advice is stay home and shop online unless you’re the type that prefers to watch paint dry.

If you have money to blow and are looking for a place to snag up some new clothes, then Odin will gladly answer your call. Odin is located right in SoHo, so if you’re around the area, then this place is incredibly easy to get to. With all the menswear boutiques in the city, why should you stop by Odin? Well, Opening Ceremony might be too crazy for your taste, or Aloha Rag might be a little too pricey. Odin, by any means, is not cheap, but it won’t necessarily break your bank either.
Odin is a nicely sided boutique, with just enough stuff to keep you there browsing for the perfect item. If you’re coming in here with an open mind, its staff is pretty helpful in the sense that they can help you find items based on your own style or price range. Hey, I walked in there once just to kill some time and I almost walked out with a $ 500 pair of sunglasses that I absolutely did not need. In regards to selection, Odin carries everything from suits, down to your t-​shirts. Whether or not you need something nice for work, or just an outfit for a weekend, you can find something here. Brands such as Rag & Bone can be found here, but then again, you can go to the actual stores themselves in SoHo. The things here can get pretty «fashionable,» so if you want to be subtle, then maybe it’s best to shy away from here for the time being.
Whether or not you’re looking for something, this place is at least worth a visit. Whether or not this place is for you is up to you to decide.

Manhattan is sadly lacking in menswear boutiques compared to Brooklyn. Odin is one of the few decent sources for well-​curated clothes, but thankfully, is more than just that. Odin sells major brands, like Junya Watanabe, Rag&Bone, Phillip Lim, and Bespoken, but they also have a house line of shirts, pants, and I believe coats, though I’ve never seen them myself. As for the coats, when they are on sale, they can be some of the best deals on designer clothes around. Yes buying coats in the summer can often make you look a little… crazy, but you’ll be the envy of your stylish friends come the fall and winter. The footwear is mostly Common Projects, which I’m truthfully not all that crazy about, but if you’re into it, you’d be hard pressed to find a better place to buy them. Some of the jewelry is interesting, and I’m sure I’ll be all over it when I hit my late-​twenties life crisis, but for now, it’s a bit too rich for my blood. The bags are Master-​Piece, and are a thousand times better than the flimsy canvas shit they fleece you with over at Brooklyn Industries.
But I’d be remiss if I didn’t comment on both the space and the service. As a complete nerd for Norse mythology, I appreciate the raven wall décor. I’d have liked just a touch more viking and a touch less minimalism, but I get what they were going for. As for the service, I believe the same comment applies. I can respect a certain gruffness, if it’s of the «I’ll be here hewing wood in the corner if you need me» variety. What I can’t respect is the hipster holier than thou, in which you judge the woman who comes in asking what she should buy her boyfriend as being too uncool to deal with. You would be perfect if not for that minor blemish. That and you never have enough Y-​3 stuff. Wake Yohji’s ass up and tell him to make some more damn clothes.

When I had a last minute formal dinner come up and no suit, George went above and beyond to get me decked out for the occasion. Contrary to any reviews that say otherwise, the service was spectacular. The staff here stays out of your face if you’re obviously just browsing, but if you give them a mission (formal dinner, full get-​up, one hour) they are all over it. George even was kind enough to steam the shirt I bought for the evening. Absolutely the best.
As far as the clothes, nice selection of thoughtfully crafted mens-​wear. Expensive, but you get what you pay for at this place.

I think this is the best of the Odin locations. Even if the service isn’t always enthusiastic I’d prefer the sales guys chatting to themselves rather than staring you down deciding whether you’re cool/​rich enough to be there. And sometimes I don’t want to be guided. Sometimes I want to be let go, like a dove, wearing tiny Common Projects on his tiny dove feet.
In any case Odin stocks a lot of brands that other stores ignore, like Our Legacy, and their house line looks pretty nice. Worth a pass if you’re in Soho.

I know, I know. I’m a chick.
I have bought plenty of gifts for my man in this store, one necklace in particular, t broke a couple times and I just kept re-​buying it because he loved it so much. Recently, we stopped into Odin and noticed that the designer Johny Ramli changed the chain to a thicker, not-​as-​easy-​to-​break necklace. PERFECT! The sweetheart of a manager approached us and asked if we needed any help, I proceeded to tell him the story about the numerous amounts of the SAME necklace we bought and how excited we were to see the chain had been changed. He then did exactly what most boutiques in this city are lacking, offered EXCELLENT customer service and told us to bring the old necklace in to switch it out. AH-​MAZING. It blows me away when I see a boutique that I would expect to be pretentious and pushy and yet it’s always the opposite experience in this place. I wish I remembered the manager’s name, he was a doll, sooo helpful and genuine. I also saw a pair of gorgeous Karen Walker sunglasses that I will be purchasing for myself when I come in to exchange the necklace. Anyway, short story=
unique, quality, clothing and accessories for men
redonk merchandising
even more redonk customer service

I love shopping and Odin is my favorite boutique, PERIOD. They carry most of the brands that I follow and whenever friends from out of town want to go shopping, I end up taking them here, among other places in Soho. But Odin ends up being their favorite too!
The sales staff is super friendly and always helpful. They are great b/​c they don’t get in your face like a lot of sales people do. They are super friendly and offer assistance when it’s obvious that I need it. I appreciate that b/​c I like shopping without having someone look over my shoulder. And when I do ask questions, they routinely demonstrate product and brand knowledge.
The best part about Odin is the fact that it is a men’s boutique! No offense ladies, but we just don’t have as many choices so a place like Odin is truly a diamond in the rough!

I’m going to make this fast… And its really just to contrast some of the negative reviews that are on here for Odin…
First i’m a bearded, 20 something, black male… I’ve been in Odin a bunch of times, and i’ve never felt like they are giving me bad service! If they aren’t mistreating me, who are they mistreating!!! lol…
Whenever i’m there i get appropriate service, if they see me looking at a pair of common projects, they ask me if i want to try them on. They always say whats up when i walk in, or we give each other the internationally accepted «head nod»… I’m not looking for more, i don’t want people all up in my face, they ask me if i need help, i say no, and get back to my browsing, or yes and they are eager to help…
Now about the store… Its straight up inspiring… Great layout, and some great product… My only beef is that sometimes it seems that all the clothes are tooo similiar, orrr at a price point that is almost silly at times… Thats the only reason its not a 5 star, because i don’t think i could ever shop here religiously, because it cost too much
But its a dope store… if your in the area, you should check it out…

Great selection of winter jackets this year, I didn’t really need one but with 50% off I couldn’t resist. If you’re on a budget don’t shop here during without a sale, you’ll spend everything but will have a nice closet full of great clothes. I mainly get my jackets and shoes here but have purchases a few shirts in the past but they were a little overpriced. You won’t find any vibrant colors here, just your blacks, blues, navies and whites.
Staff, very friendly and helpful!

This is the best menswear boutique in New York, no question. I like the cozy, friendly atmosphere of the 11^th St. store (plus it’s always nice to pop into Den, the closeout sale store right next door), but the Soho location just has a far superior collection. It’s also impressive that a store this size is so immaculately curated. I think it’s rare to find such a strong, directional aesthetic in retail these days. They consistently carry just about every brand I’m interested in buying, and I usually discover new favorites here, too. I could easily buy all my clothes and accessories at Odin (well, with the exception of jeans. I’m a strict APC loyalist). Their recent collaborations with house favorite brands like Engineered Garments and Grenson have been really nice, too.
I also disagree with the negative reviews of the service. Maybe it’s because I’m a regular customer, but I find that all the staff (mostly young, very hip guys) are friendly and seem to recognize me when I walk in. Some of them have even made it a point to learn my name. The manager always does an excellent job. They have a generous hold and return policy, and in general will bend over backwards to help you get the item you want.

If I was a boy, then I would definitely shop here. Since I’m not, I shop here for every boy I know.
This place has such a nice collection of clothes from a bunch of different designers… from the usual staples like Rag and Bone, Shipley and Halmos, and Trovata to designers I’ve never heard of. Most of the clothing here runs in my color palette of black, navy, grey, and white, which I love. If you’re looking for something shocking, then you probably wouldn’t find it here.
The price range is what you would expect from the above designers… so a couple bills for jeans and up to 6 or 7 for coats and such. If you come when they’re having a sale, then you can catch some good deals.
Their shoe dept is more than 50% Common Projects so if that’s what you’re looking for, then you’re in luck. They also have a vast collection of Comme des Garcons fragrances.
It’s also worthwhile to note that all of the men that work here are incredibly tall and attractive and using their magic will convince you to buy that keychain for $ 300.

I think that if I had a penis I would shop here.
Wait.
Lemme revise — I think that if I had a penis and had a decent amount of money to spend on clothes I would shop here.
The shop guys are always really friendly and helpful. It’s nice because there’s a couple seats throughout the store so you can lounge around and read some of the coffee table books they have for sale while you wait. The layout is done quite nicely — I like the display cases for the accessories. Good selection of fragrances and candles.
All in all, a decent place to get stuck waiting for boys in or to just browse around for man gifts.

GRIMISNOT
The Ballad of Grimnil
(Inspired by the poem Grimnismol from the Codex Regius of Old Norse lore…
)
Hot art thou, sire! | true fashion by far;
Cash ye now gone, ye flames!
The mantle is bought, | though I wear it aloof,
And my faux-​cy struck at the fur.
Twist yer fashion now | eight stations have I sat,
And subway brought Spring St. to me,
Sale prices aloft, | and alone shall I rule
Geirrth’s son o’er the Goths.
And amid the «options» it stands;
There ready do Odin | and Soho dreams
In gladness from cuts of gold
No filth of Glathshame, | and gold-​right there
Stomp Valhalla stretching hide;
Since now does Odin | each day choose
The men who will wear the nifty tights.
Easy is it to know | for him who go to Odin
Comes and beholds the hall;
Its rafters with apparel, | with style till is roofed,
Oh, you’ll chant with full breast: Stud.
Easy is it not to know | for him who don’t Odin
Comes and betroths cheap st (wh)ores;
Their rags are a wolf’s | by the basest boor,
And o’er it a sucker hovers.
The mix is Thyhand, | where Thjdazicion dwelt,
The giant of marvelous sight; o’er the dwarf of despicable taste’d
(To be continued…)

The staff were really helpful with me. Maybe it’s a gay help out other gays thing but I doubt it as usually gays are catty with each other. HMMMM
Let’s get to the bottom of this.
Anyhow, this place is my favorite clothing store. Granted there is nothing cheap there really, but there are some affordable items and some REALLY pricey items but I just shoplift those.
I LOVE IT!

Hello! Customer with a question here!
Odin has some fabulous stuff. It also has some of those ridiculous $ 55 t-​shirts nobody needs. Also, as an apparel shop exclusively for men, it pretty much earns my respect automatically.
But what gives with the rudeness, Odin? This place was one of my first stops on a day-​long shopping spree, so I got there not long after opening. I was the only customer in the store, and there were three young, greasy-​haired sales guys working. Not one of them could be bothered to ask if I needed help. In fact, they acted like I was inconvencing them. Sidways glances… hushed conversations in the corner… active ignorance of my greeting… unacceptable.
At one point, as I was looking at a sweater, I glanced over to one of the jerk sales guys, who looked at me back with a sour expression, and I got so fed up I just dropped the sweater in a heap and walked out.
Odin is not THAT cool.

Crocodile Comme des Garçon zip wallet? Check. Trovata Seersucker pants? Check. Y-​3 duffel bag? Check. Cheap Mondays that are just a little too tight for my thighs? Checked and unchecked! Bing Bang bling? DOUBLE CHECK!
Odin makes me sad because I can’t buy everything that I want there. But, through much therapy, I’ve realized that it’s okay because I’m now a grown up and the world isn’t fair and that I can’t get everything I want.
But that doesn’t mean I still don’t want it! Trendy but classic pieces plus the amazingly friendly sale staff will keep me coming back for more.

This is the second location of hot men’s boutique Odin. Everything they carry here is sure to give you a sense of high fashion street cred. At least in Hollywood circles, this is the stuff that you see Heath Ledger and Chris Martin wearing in magazine spreads.
Sharp, industrial/​military in style, pretty minimalist. A good selection from brands like Nice Collective and Trovata, two of my all time favorites, well at least of the moment.