Ion Studio

They say you’re only as good as your last haircut. If that’s the case, I’m ESPECIALLY lucky to have found Sarah R. I have curly hair, which requires a true artist to cut and manage (anyone with curly hair knows what I mean, and anyone who’s seen a bad curly haircut also knows what I mean).
Whether it was a shorter «bob» cut, or more of a trim, Sarah always knows how to craft a style that’s both trendy and long-​standing. Sometimes I go months without a cut, and it still manages to fall well and look great. When I have bangs, she tells me to come back in for a quick trim to keep the style. I’m obsessed. If you’re in the market for a talented stylist who will have you covered, look no further.
Besides her quality work as a hair stylist, Sarah’s also incredibly personable and enjoyable to spend time with. I enjoy my cuts with Sarah and can’t wait for the next. :)

I’ve been a client at various salons in New York, and Sarah at Ion is hands down the best. I’ve followed her from two other studios — the price point is on the higher end but she is worth every penny. I have very fine blonde hair and her haircuts make me look like I have twice as much hair — and I rarely use product or blow dry. Cannot say enough, love her!

Love this place. Had highlights and a cut over the weekend. Kim is a color genius and you need only scroll through these reviews for proof. Alessandro cut my hair and I’m almost hesitant to say how good he is because I’m sure once the word gets out, his haircuts will be a lot more expensive as I’m sure he’ll be in demand. No matter. Alessandro– what a gem! Gave me exactly what I wanted. Talked me through everything he was doing, listened to what I wanted, and was such a lovely person. I’ve been to so many salons and have had so many haircuts living in NYC for 7 years, and I’ve never received as many compliments on my cut the way I have this week. I hope he’s here to stay! Will definitely be a regular customer. Girl working the front desk when I checked in and out could have been a bit warmer and friendlier, but I was so happy with my hair I won’t take a star away for that.

This hair salon is top notch. The customer service is wonderful and the staff is extremely talented. I was fortunate to score a haircut with a new stylist Alessandro who recently relocated from Milan. He was simply incredible. He knew exactly how to cut my long, thick, wavy hair. He talked me through his well thought out plan and made sure to listen to my feedback and thoughts. You can tell he takes every haircut seriously, like he’s crafting a painting. To top it off he’s such a sweetheart! I am going back later this week for a gloss with Kimberly. We met today for a consultation and she was also wonderful! I can’t wait to see what she does. Definitely recommend this salon.

Sarah gave me the best cut I’ve had in years! Everyone at the front desk is so warm and the space is very cute. I enjoyed my experience at this hip salon in SoHo and will see you all very soon!

I came here after reading all the positive reviews on here & a mention in Allure. Due to some health problems a couple of years ago I have experienced some hair loss and extensive thinning/​breakage of my previously thick and healthy hair. I have boob-​length, fine, wavy hair with tons of split ends (despite no heat or coloring) and just general dullness. I told my stylist, Sara, about it, and she said she’d add some volume and make it all feel «healthy» again. She also talked me into getting a treatment for thinning hair, which I later found out was mainly alcohol and menthol — terrible for your scalp! She took about 10 minutes to cut my hair and then asked if she could put some product into it. I never imagined she’d COAT my hair in volumizing spray and mousse! After the blow dry, I did have some volume, but my hair was stiff and crunchy and I couldn’t even run a single finger through it. It looked worse than before /​extremely unhealthy!!! Not to mention she almost burned my hair off with the blow dryer… not helping my case. I couldn’t wait to get home to deep condition my hair. All this ended up costing me 300 $+. Ridiculous. I like that they use Davines though. That’s about it.

These guys know what they are doing! I’ve been coming here for the past few years now. Mariano is fantastic and so is Emaly, I got a balayage the other day and I am very happy with the result. They space was just renovated, it smells good and looks beautiful. Also everyone at Ion Studio is polite and nice. Prices are not the cheapest but definitely worth it.

Ion is my absolute favorite salon, and they are worth every penny. Kim is a genius and she saved my hair after a horrible dye job without causing any damage. Emily is amazing as well; the entire staff is truly great. Go here and you will not regret it.

The studio has a super beautiful relaxing vibe. Everyone was very professional and thoughtful; they talk to you if you feel like chatting and they respect you if you just want to relax. Highest quality products that make your hair have a delicious smell. But any of these would have been important without a good haircut. And Leo basically gave me the best haircut of my life! He changed my look, more stylish and sexy I think, but still in a way that fits my personality. My boyfriend likes me more now haha Thank you!!!

In the past two years since moving to New York, I’ve had nothing but hair disaster after hair disaster. That was, until I was referred to Ion. Originally, I had been recommended to another stylist at the salon, but after browsing the website, I decided upon Paige for my cut and Astrid for my color.
Calling and making the appointment was super easy, and the receptionist was so nice. The day of my haircut, all the assistants and the staff were so unbelievably sweet. The salon itself was just recently remodeled and it is GORGEOUS. And I can’t say enough about Paige. She gave me my dream cut and style, and is so chill and down to earth! And so fun to talk to!
My color appointment with Astrid was a week later and again, everyone was so awesome! She definitely had her hands full, as she was fixing the work of 3 different colorists who didn’t have a clue. That being said, it took a while, but the results are immaculate! Exactly what I wanted.
Between the cut and color, my hair seriously makes me look like some sort of off duty model and I’m obsessed! Yes, it was a little bit more expensive than I had anticipated, but it was honestly worth every penny. Also, the product line they use, Davines, is SO GOOD!
All in all, best salon experience I’ve had in NYC. I highly recommend!

Leonardo ist genial!
Bin super zufrieden mit meinem neuen Haarschnitt!
Preise sind ok, Location and Interior sind spitze!
Werde auf jeden Fall zurück kommen!

Decided to treat myself to a haircut after a year and a half and I certainly chose the most awesome spot possible!
Was greeted warmly by the receptionist and checked in for my appointment. Had a brief consultation with my awesome hairdresser Avian and was then brought down (through a stunning space may I mention) to be shampooed by an assistant which was a head massage dreaaaaam. Headed back upstairs and went in for the 6 – 7 inch cut. Avian was very friendly and easy to talk to, and most importantly really listened to what I wanted, understanding that I was pretty freaked out by my last haircut.
I was certainly skeptical of the pricetag ($ 135 +tip for a cut, no color) but I will honestly say it was worth it. After Avian blew me out and styled me (she used Oribe Après Beach which I looooved), I was absolutely elated with the cut– I literally couldn’t stop smiling. She completely renewed my hair, framing my face and thinning out the bottom as I’d requested, and she made it seem effortless. I am so so happy with the cut and will definitely return!
Also worth mentioning that all of the staff I encountered were extremely friendly, something which may not be expected of a higher end salon. Thanks mucho Ion!
Edit: I have long, thick, naturally black Asian hair which Avian worked very well with!

I love love love Ion Studio and my colorist Kim. Kim SAVED my hair from a horrible dye job and correction. I basically went in there with hair that was black-​ish with a swampy green overtone (courtesy of a certain salon in Brooklyn that dyed my dark blonde hair black and then tried to remove the color). Somehow Kim was able to even the color, lighten it up and make me look normal, without destroying my hair. I’ll never go to anyone else. She does amazing, natural looking highlights and she couldn’t be sweeter to boot. I see Shelby for cuts — she’s excellent and seriously gives the best blow out I’ve ever had. Lasts for days! I can’t recommend Ion enough… though I will admit I hesitated to write this review because I wanted to keep them for myself ;)

When it comes to haircuts, I’ve spent $ 10 to $ 90. Finding someone, especially in NYC, that just understands what is it that you want has been quite the challenge for almost three years now.
About a month ago, I went in for a haircut at Ion with Shelby. Let me just say, not only is she super nice and professional, but her passion when it comes to cutting hair shows by her attention to detail and determining exactly what the client wants.
Any men, looking for classy, quality haircut, it’s more than worthwhile going to Ion and and more importantly, with Shelby because you will not be disappointed and are likely to return time and time again. Think of it as an investment rather just just spend X amount on a haircut ;)
Thanks Shelby, keep up the great work. Wish you the best!

Astrid is an absolute genius when it comes to hair. I came to her after spending no joke about 5 – 6 K on my hair since September trying to get back to the perfect beachy blonde that has dimension (think Gigi hadad hair). You would think its not too hard of a task but to everyone but Astrid it was. I was blown away by her art. Her talent is truly the best I’ve seen in NYC and I’ve been to top salon or salons that are supposed to be «tops» (cough cough Rita Hazan, Cutler) this girl is the best. The salon was very cozy playing various music all throughout the day. The customer service was phenomenal from the coat check to the champagne, my every need was met. I can’t say enough nice things about this place. You will pay a pretty penny, but ladies trust me when I say it’s worth it. Is there a price too much to pay for perfect hair? After my horrid experience at other salons I say NO. Stop your perfect hair salon search and book your next appointment with Astrid at Ion hair salon !!

I’ve been looking for a stylist/​new salon for the last year and Ion Studio is the winner! Received a one-​length haircut from Nylza and I am extremely pleased. I went the model route (with a very small fee), and got exactly what I wanted. She didn’t persuade me to go shorter and/​or get a different style. She listened to my needs, explained what she was doing throughout the whole process, and the owner of the salon also gave me some tips on how to maintain healthy hair. Professional, respectful and polished, I highly recommend Ion Studio and will be returning for a color service.

Ok so after living in Manhattan for 4 years now I decided it was time to finally put my hair in the hands of a local instead of waiting until I visited my stylist across the country in Seattle. Ive followed Avian’s career for some time, she also used to cut hair in Seattle among many other cities for both the public and editorial situations. Im super picky about my ultra fine, color damaged hair and haven’t honestly cut it in more than a few years. She cleaned everything up and blew it out and my hair actually looked LONGER. She’s one of the first to use the right products to give me the volume and perfect mess I prefer. The salon is in the best location, super chill and just the right amount of chic. Avian has put her roots here in-​between styling for magazines and teaching the next wave of stylists across the country, catch her while you can!

Stunning salon and staff in the heart of Soho. I could not have been happier with my stylist Avian King who went above and beyond to ensure I was comfortable and understand exactly what I wanted. She took her time to understand my hair and gave me excellent recommendations that I still follow today. I will continue to see Avian since it is beyond rare to find someone willing to go beyond the usual style without a long term relationship. Highly recommend Avian & Ion!

I followed my incredible stylist Mariano here from his last place, and I can’t speak more highly of this salon.
It’s beyond cool without trying too hard … has GREAT customer service (hard to find in NYC salons these days) … always has kickin music on … and the Ion gang is always ready with my beverage of choice, from cappuccino to a glass of vino). And to top it all off, it’s a green salon — meaning the place doesn’t stink like harsh chemicals and pungent hair coloring solutions.
BUT ONTO THE MOST IMPORTANT THING: THE HAIR! OK, Mariano has never steered me wrong. He is always right. The right color. The right cut. Even when I asked for bangs and he advised against them. I had him cut them anyway. (He was right.) And when I wanted to go short and he said he preferred the length. (He was right.) I also love that sometimes I’ll make an appt for cut, color + highlights — and I get there and he says, «You don’t really need highights … let’s do them next time.» Not trying to upsell me. Just wants me to look great — which I always do when I leave Ion. Even when Mariano can’t give me a blowdry himself, all of the stylists & assistants who jump in are all very talented, but above all, nice + cool people.
I just recently got the new Kenra treatment at Ion and I LOVE IT! The Ion team was very straightforward with me, and let me know that it would only reduce the frizziness in my hair by about 40% … I did the treatment and could not be happier! It’s not like the other treatments where your hair looks glued to your head and your hair loses all its body/​curl. Kenra bascially tamed the frizz, but my hair still behaved as I wanted it to. Love it.
Next up, I’m going to ask Mariano about extensions … because I didn’t take his advice and I cut my hair short. UGH. I’m calling Ion STAT to make an appt. And it doesn’t take AGES to get an appt. They are great at getting you in ASAP, especially when you are having a hair emergency!
(My only tiny minus, and I’m not even detracting a star, is that the crazy lean-​back chairs on the sink hurt my neck and make my legs fall asleep!)

I had Emaly give me balayage hilights and a root retouch with Kim overseeing. She matched my roots PERFECTLY to the rest of my hair color and then gave me amazing balayage hilights that blended great and added so much dimension to my hair!
I didn’t have a color too specific in mind so I left it open ended so long as it wasn’t too drastic of a change. She finished it with a gloss– eventually about two months after the color it started to fade into a copperish tone but with dark hair, it’s inevitable and needs to retouched. I will definitely be going back to Emaly for my color and I love the atmosphere of the salon– well thought out design and the rocking shampoo chairs are pretty cool.

I was there yesterday to get highlights. I met with Astrid a week before to talk to her about it and show her pics of what i was thinking. she was great and it was quick. the coloring yesterday was great, it was relaxing, Astrid was so sweet and very obviously skilled at coloring. it looked like she was carefully painting an oil painting :) she was efficient with a great attention to detail. i am really happy with my hair.
would definitely go back to Astrid for hair coloring.

Leo has been cutting my hair here for 5 years… yes, FIVE. He is ridiculously talented and makes my semi-​annual trim look like an incredible makeover. I wish I could come more often but Leo is so darn popular he often is on some exotic set doing a supermodel’s hair (no, really).
I love that this is a green salon. The idea of anything being ‘green’ immediately reminds me of hemp, patchouli, and paper products that melt as soon as they get wet. This place is no hippie establishment. It’s a chic, airy salon that smells great and is super clean.
Everyone who works here has been super friendly. I started coming here as a hair model and now come here as a client because I love it so much. Keep it up, guys!