Basics Underneath Fine Lingerie

my girlfriend buys her bras and lingerie here and says this store has changed her life. (btw it hasn’t exactly harmed mine:)) I went across the street to their swimsuit and workout store, Swim & Gym and the extremely nice woman there explained to me why i should wear $ 12 designer workout socks to the gym. i don’t normally believe sales b.s. like this but for some reason i did this time and i bought a pair. i could not believe the difference in my workout, esp running. i went back and bought more pairs. in the same aspect of scientific design they have excellent women’s workout clothes and swimsuits. wish they would open a men’s store.

TERRIBLE CUSTOMER SERVICE. I’m a local and have shopped here for all my bras; however, after my most recent experience I will not be returning.
The whole gimmick at the store is to sell you expensive bras based on the fact that you have been buying the wrong size your whole life at big box stores. So I’m a 32C at most normal places and they tell me those places are wrong and I’m REALLY a 30E. Since only high end expensive bras come in this obscure size…
Anyway, that was actually fine with me up until now because the store is close and I usually buy high end brand names anyway. The last time I went in, they measured me and brought a bra to the fitting room. I immediately told them it was too tight but she assured me with the straps adjusted it was the right size. I said ok since it was better with straps adjusted but should have stuck with my first instinct. I got home and after wearing it 15 minutes realized that it was way too tight. I brought it back the next day and was told there was absolutely no possibility for exchange since it was on sale. I would have even take a lesser store credit — anything since I will never wear the $ 55 bra that I bought one day ago (that was the sale price btw). I didn’t even pick the bra off the rack and was NEVER told it was a final sale. Needless to say, I won’t be going back. You would think they would treat loyal customers better but it seems not.

Thanks for helping with my daughters fitting! Even though you don’t carry her size, you guys are awesome and very accommodating!

It was an interesting shopping experience. The ladies have no problem getting up front and personal. This is not a place for shy ladies to go. They seem really dedicated to helping you find something you’ll love. I purchased something I thought I would love then after an hour of wearing it, the fabric irritated my skin to the point of rash. Unfortunately, they do not have a return policy. I should have asked when I purchased, but I assumed incorrectly. Their website also has very little helpful information (like hours). The hours on Unilocal seem to be correct, which means that the hours are not convenient to people who work.
On the whole, a nice shop. I’m glad it exists, but I will probably not return.

A staff member walked in on me in the dressing room and instead of apologizing and quickly leaving she stood there with the curtain open and explained that I was in someone else’s room. I then said «well, I’m naked so could you???» And she said «no».
I was put in that room by another staff member. I left the store without getting an apology from anyone.

I went to get a swim suit and I told the lady helping me that I wore a 38D which was what I was told at victoria secret about a year ago. She looked at me and immediately said you are not a 38D I can look at your rib cage and tell. After I bought my swimsuit in the correct size I went across the street and got fitted for a bra. My correct size is a 34DDD and oh my god what a difference! I am 23 years old and there is no way I should hate bras the way I do but now with the correct fit I am extremely comfy all day without the urge to rip my bra off as soon as I walk in my door. The staff are extremely helpful and sweet. They go the extra mile to make sure your fit is correct and I have no regrets visiting this shop. They are on the expensive side so be prepared to make an investment but for something you want to be comfy in everyday it is well worth it.

Incredible service. I was in there & the girl attending was by herself & trying to help 3 different clients, so I had to wait for her attention for about 15 minutes, but totally worth the wait! She measured me & told me I have been wearing the wrong size bra & immediately got me fitted into supportive bras that have changed my life. My back pain was immediately relieved & they had a great selection of sexy and practical lingerie so I picked up a couple pairs. The best bras I’ve ever bought!!! Will NEVER go to BS (oops! I meant VS) again! Definitely one of the best lingerie store in the city. Every woman needs to visit here at least once!

I stopped by here summer 2014 and was so pleasantly surprised. I have always had trouble finding supportive (34DD), attractive yet not too revealing bathing suits, but I found the PERFECT bathing suit here. It was expensive, but I feel AMAZING in it. If you have trouble finding quality bathing suits that make you look and feel good, shop here!
I am about to go on a trip and

Um. Can a lingerie store be life changing? Maybe so.
When I realized that every single bra I owned was causing me pain, I decided it was time to get remeasured and see what I was doing wrong. Yeah. I was wearing bras that were completely not my size. Mind blown.
Staff was lovely and patient while I had a slight meltdown when I discovered my new size. Why do numbers matter so much to our own self image? They brought a variety of styles and colors to try on and helped me understand why some fit better than others.
Seriously, this shop has EXCELLENT customer service. And Joi is right. It smell lovely too.

After spending a couple of hours at the bra shop in the mall, I left frustrated and braless. Went to Basics Underneath and Izzy picked the right size and bra with the first try. She brought many different options to compare and made sure I made the right choice. She was effortlessly juggling three customers at once and none of us had to wait for her. She was so helpful and made this such a fun, comfortable experience.

I absolutely love shopping here. The staff is incredibly helpful, knowledgeable and friendly. Most places don’t carry a size 30 band but Basics always has exactly what I’m looking for in a size that fits me! They know their inventory really well and they make shopping easy by pulling everything they have in my size as soon as I walk in. They really are the greatest. They also have a fantastic selection. I highly recommend shopping here!

I cannot praise the staff enough here. Basics is amazing! The staff is extremely helpful and informative when it come to sizing. Basics is a go to place for beautiful bras in all sizes. Izzy helped us find a proper size and recommended various types of bras for everyday and athletic wear. They will even order you a bra if it is not available in your size and offer to ship the bra to your location if you are from out of town. Absolutely amazing selection and such friendly employees.

I HATE bra shopping. I have a very unusual bust size that doesn’t match my body type and it has been nearly impossible to find bras that fit well. I stumbled into Basics Underneath while I was shopping for a dress. I must have felt like torturing myself because bra shopping usually leaves me depressed for about 3 days. The sales associate kindly asked me if I needed to be sized. Since whatever I’ve been doing hasn’t worked, I figured what do I have to lose. She sized me up very quickly and then came back with a bras for me to try. The first bra was too small but she knew exactly what the issue was and gave me several new bras to try on. Each one was a perfect fit! It was UNBELIEVABLE. I wish I got the sales associates name who helped me because she changed my life. I’m not kidding. I bought 3 bras that day because I knew there is no way I can ever go back to my Victoria Secret days. The bras were reasonable too. The whole experience was wonderful!

AHHHH! My new favorite place for bras! I’m a little busty, so it’s always been difficult for me to find the perfect bra. The ladies at Basics Underneath are so incredibly helpful and made the experience all the better. Through this amazing little shop and the genial workers, I was able to find the PERFECT bra! Imagine my excitement when that happened! I even found a strapless bra that could hold me up! Now that was quite a miracle might I add. I also tried on a few swimsuits. They’re on the pricey side, but I feel like they’re totally worth it for the support that it gives me.
I absolutely love this place and can’t wait to come back for more!
Better believe I won’t be buying another bra from Victoria’s Secret.

I went in to buy a few new bras and the two sales people where so helpful in finding sizes — checking for the right fit and giving product information. For a working mother who doesn’t have much time for shopping the girls at Basics made it easy and fun to get a few new things that I really needed.

The first thing that hits you when you walk in is this absolutely divine smell of orange blossoms and jasmine. Every time I’ve arrived, I just wanted to stay and keep on breathing in the glorious fragrance… and of course browse the unmentionables!
Basics Underneath is a rather plain name that belies the fact that there’s an excellent selection of brands, styles and sizes, from simple Calvin Klein sporty deals to lacy racy numbers. Hardly «basic»!
My all time favorite lingerie is made by Huit, not always easy to find, but once I find a store that does carry it, I’m a customer for life. This is the *only* bra that no matter what, fits me perfectly, is comfortable and gorgeous too. I know every luxe-​loving lady out there is all about La Perla, but I have bought their bras, easily 2 – 3 times the price of Huit, but I was never completely in love with any of them the way I am with Huit. So, finding the perfect bra for only 75 – 90 dollars? Yes, please.
I appreciate that the sales ladies are there to help you… *if you need them* I stress that because there’s nothing worse than having an overbearing saleslady begging to help you find your size, measure you etc (which is why I stopped shopping in Victoria’s Secret ages ago, not to mention their bras suck). Speaking of size, I don’t think I’ve ever been in a store that had so many bras in unusual sizes, some I had never seen before in a pretty style you would expect to find them in. I think this must be their specialty. Do check them out whatever size you are! They also have bathing suits, pajamas, nightgowns, stockings and all variety of lingerie.
I found my Huit bra immediately, tried it on (the dressing rooms are lush) and bought it. When I got it home, it still smelled like the store. Clever. I just want to go back now and buy more!

My two favorite bras are from Basics Underneath and I swear, they are my favorite because they actually fit! I agree 100% with Susan W., they will not let you leave with an ill-​fitting bra. The owner helped me on my first visit, and another salesperson on my second. They both had a highly trained eye for fit, and were quick to point out where certain bras just weren’t fitting. I’m grateful to have discovered my true size, and I’m unlikely to shop for bras anywhere else in the foreseeable future.
A note on price: even though the bras are a few bucks more than if you went to the mall, I can really see the savings in having two or three really nicely fitted bras you can wear with everything, instead of dozens of wrong-​size bras that can each only be worn with certain clothing items. The staff also seemed happy to help me find bras on the more affordable end of their scale. Most importantly, both times when I went in for one bra, I didn’t feel pressured to leave with a whole sack ‘o’ lingere… the sales clerks remained focused on the task at hand – finding a workable bra within my specifications.

Ladies, this one is for you. Have you ever been professionally bra fitted? Have you recently gained or lost weight? If you answered no to the first question or yes to the second, you need to get to Basics Underneath. I’ve been a Basics Underneath customer for several years. I was professionally fitted years ago (I was already wearing the right size, less common than you think). However, I recently lost weight. I thought I just needed new lingerie, but NO, my size had changed (went down a band size, up a cup size). I was shocked.
The ladies at Basics Underneath worked with me to find a «bra wardrobe,» new bras for a variety of purposes & in several colors, all in my correct size. They will not let you leave with an improperly fitting bra. Also, not every style within your size will work for you; they will work to find the ones that fit and look best. The level of customer service at this store is outstanding.
Basics Underneath also carries a variety of Spanx items, including swimwear (who knew?).
Gentlemen, you can pay attention now. Basics Underneath carries some beautiful lingerie, not all of it is basic. There are many items that would make great gifts, not only lingerie but also loungewear.
Ladies, do yourself a favor. Stop buying bras out of catalogues and get professionally fitted. Do not wear ill-​fitting bras. Dress yourself for the body you have today, including your undergarments. Go see the ladies at Basics Underneath. It will change your life.

I have always loved this store, everyone is so helpful, and they have a lot of different styles. I had a problem with a bra that I purchased, and they were so nice to offer to fix it or take it back. Since I really liked it, I opted for them to fix it. When I got it back, the underwire broke again… and they’re going to allow me to return it, even thought I purchased it 6 months ago! Their customer service is amazing!