Nine East Wine Emporium

I discovered Nine East Wine Emporium today as I had business in the adjacent and outstanding piano store, but as a wine enthusiast (who nearly decided to be a wine reviewer) I will always sniff out wine outlets that look enticing, which Nine East did from the outside, per its sophisticated sign and branding logo, and the zillions of cars coming into and out of the parking lot! lol … Always a sign of an amazing business. Indeed, I greeted a panoply of fabulous wines, organized in a user-​friendly way — as well beer and spirits — and purchased my favorite wine (that I recognized from a Cape Cod vineyard I love to visit). While at the register, I overheard what I learned was the owner, Austin Moran, chatting jovially about golf with a patron which segued into my chatting with Austin, likewise. He has an agreeable and warm-​hearted disposition that made it delightful to chat with him. It’s no wonder I was so impressed with his store: The quality of a business can be measured by the integrity of its proprietor. It will be a pleasure to patronize Austin’s store when I drive out east (only wish I lived closer!).

One of the best staffed wine shops I have been into on the East Coast. If you need a recommendation or two for a bottle of wine, or just want to try something new, this is the place to stop.
Great shop.

This store has a good selection, and a lot of craft beers. My girlfriend only really likes Moscato for wine, and they have about 3 – 5 selections ranging from $ 14-​$ 35. I was not able to find any of the common budget brands (Yellowtail, Barefoot…) anywhere in the store.
The staff is hit-​or-​miss it seems, my first visit there I couldn’t find the moscato for the life of me, I paced the entire store about 3 times before anyone asked me if I needed assistance, I was also the only one in the store with 2 employees –_​–
Other than that, if you find yourself eastbound on Rt. 9 in Natick this place is worth at least checking out.

This place is great! the staff is super helpful, and really nice. they helped me select a variety case of wine (with a 20% off= epic) — i loved all twelve, they really understood what i was asking for. they also have an amazing selection of microbrew beer which was really cool. i am definitely going back.

Coming here on the recommendation of a friend I was coming with some pretty high expectations. The initial impression was ok, looked clean and organized, however, after starting to look around, the layout is confusing and not clear: the wines are organized by varietal and not by region as one would expect (although some are organized by region, it was weird. The staff was kinda nice, but only a brief ‘let me know if you need anything’ was made, not really great customer service, seeing as the store was slow. Overall, just an OK place.

We used to love this place and buy here all the time. Except they’re totally unreliable. We made arrangements with the staff to order a keg for a party– a «nice beer» keg. Day of the party, in the middle of a snow storm, we are told by the owner that the order did not exist and that they had not done kegs in years. He didn’t believe us that we had made the order, in person, at the store, with one of his employees. We were left out in the cold to find what we needed in 6″ of snow and dirty roads. Bottom line his choice was for us to spend hundreds more for bottled beer. Not the kind of business I will be supporting in the future.

This place is great. The wine selection is abundant and diverse, the beer selection has a lot to offer from domestic to microbrew, and the staff is VERY helpful. They will order wines for you, they will order beer for you, they will help you find good value wines, etc. Literally could not be more helpful. Been in this store 40 times probably. And it’s the last liquor store heading east on Route 9 until you get to Newton Lower Falls… so, it’s a gem.
(I wouldn’t go off of the reviewer calling a liquor store to ask for a drinks list… it actually is a pretty dumb question. Get on the internet bro and do some research yourself before wasting someone’s time in a store who is waiting on customers that are ACTUALLY buying something. Talk about ignorant.)

This is a very well stocked wine and spirits store. Don’t let the size fool you. They have excellent picks and are very helpful and friendly. I am by no means a wine connoiseur, but I love to learn, and they have pointed me in the right direction time and time again.
When I’m back in the Bean, my friends and family always look forward to my discoveries at Nine East.