South Moon Under

I LOVE this store. Whenever I’m on the east coast I make a point to stop in, and never leave empty handed. They carry so many great brand of clothing, purses, jewelry, and shoes. They also have a great selection of cute gifts like little books, frames, and candles. I found the cutest items for my friend’s engagement!
Centrally located in Montclair near other shops and some fabulous restaurants, I usually end up making this shopping excursion a full day trip. Parking can REALLY suck. Mostly meters that don’t take credit cards… and who still carries around a bunch of quarters these days?!
The staff is so friendly. I usually end up chatting with at least one of them during my shopping experience.
Please please please open a South Moon Under in California!

This review is for the South Moon Under at the Grove in Shrewsbury, NJ. The ladies who work there are very friendly and even remembered me from my last visit. They always offer to help you find something and are very sweet!

This store is great! The sales girls are absolutely terrific and know me by name — they are young and actually excited about helping you and very helpful… they always put a few «extras» in my dressing room that they think I would like. They always have new merchandise coming in so anytime I shop there’s always something new to check out. Great alternative to dealing with the mall. I’m a huge fan and so happy they opened this one as I loved the Maryland location when I lived in the DC area years ago. Thank you ladies who work there for being so sweet and helpful — you make shopping for clothes a very fun experience for me!

South Moon Under has been a complete lifesaver since I shifted to a Vegan lifestyle. They sell tons of faux leather, highly fashionable bags and clothing. The prices match the designers, which can sometimes be high, but you would pay that price anywhere. They feature lots of independent and awesome brands as well as bigger names like Marc Jacobs, Rebecca Minkoff, and Free People. They sell accessories, shoes, bags, clothing, jewelry, cosmetics, and swimsuits. There’s basically something for everyone, from teens to adults alike. The staff is super helpful and always willing to check on sizes or help you decide on something. I highly recommend this shop for the fashion savvy shoppers. They also have menswear too!

I liked the selection this store had when I went to the one in Philly and this is on par (lots of Free People, Splendid, Billabong, Alternative Apparel, Dolce Vita shoes, Ray-​Bans, House of Harlow jewelry, you get the idea). However, this one in Montclair (my backyard) has exceptional customer service. The girls are so sweet and helpful that I always find what I want! A little pricey but they have sales often. Also the website is great. Definitely a step up from the neighboring Urban Outfitters.

If you’re looking for what’s on trend, popular brands and have a slimmer/​younger fit, you will love this shop. They have a decent denim selection, small shoe section and jewelry area. Home décor is limited to candles and other small knick-​knacks. Great quality basics (tanks, tees, underwear) spread throughout as well which is what I shop there for mostly. Definitely geared for casual and cute day wear and going out (dresses).

I like shopping. I don’t do it too often so when it goes down, it goes down. I was in Montclair and popped in to this bright store. They have a really great selection of in style clothes with what seemed to be reputable brands. A quick glance at the clothes and the price tags makes me rethink this decision since I personally am not one for dropping that much dough on clothes. I spy the sale section and bee-​line it over.
Not too shabby of a sale selection. I go to try on the clothes and the dressing rooms are super clean which is wonderful. The sales girl sold me and ended up adding a brown belt not on sale, to the mix. She was right, I just had to have it. I left with a really nice royal blue sweater for $ 18 and a denim dress for $ 50. Score.
Everyone was super friendly, excited about their merchandise and ready to help you make those buying decisions. I tend to stick to the sales, so it wasn’t too bad.
Definitely a solid browsing/​shopping location filled with some really cute women’s clothes and men’s clothes as well!

Let’s face it, people that work in retail are not known for their warm, welcoming service. I can’t even count how many times I’ve been ignored or have been given short remarks when asking for assistance while shopping. Hell, or even have left a place bc I was being too bothered while shopping.
Not here!
From the moment we walked in, the two gals up front were welcoming and chatty. They gave their spiel but left us to shop without bothering.
Probably one of my most favorite shopping experience to date which made me an immediate fan and I will surly return to patron this brand and especially this location.

Every time I go into this store I always find something. They always have great sales & I really love the brands and variety that they carry. It reminds me of Bloomingdales on a smaller scale. Which is great for me because it saves me a trip to the SH mall.
The men section is ok. Sometimes it’s hit or miss. But, the «gift» section is great. Has cute kate spade gifts and amazing candles. I always go there to get small hostess gifts.
The price overall is good. However, some things are overpriced. If that’s the case I usually wait a few weeks and it’s on sale. I actually bought a pair of uggs at the end of the season for a great price!
They also have a cute jewelry section. The Nashelle personalized necklace charms are the best & the handmade bead bracelets are amazing (at the register). Both are priced at a great affordable price!
Overall, I like the staff. They’re always very friendly. Offer great suggestions, helps with styling outfits, always remember my name, they send me invites and thank you cards. Some reviews felt like this place was too pushy but I personally like the attention and feel they just offer great service. If you usually don’t like getting attention or a lot of help when you’re shopping then this probably isn’t the store for you.

So glad this store opened in Montclair. Always find something seasonal or trendy items to accent my wardrobe. I do not find the staff pushy or aggressive… quite the opposite, I find them eager, excited young women who seem to really love their job. It is refreshing to shop in a place where the staff knows what is going on in the fashion world as opposed to simply showing up and ringing up.
The bottom line for me is that I like being able to pop into a neighborhood clothing store and fine Harlow, Marc Jacobs, AG, free people, etc…

While I get the complaints about «pushy» sales people, guess what, that’s their job. At least they’re paying attention. I personally dislike being virtually ignored in a shop as if I’m inconveniencing them with my presence. Mark these words, this boutique will expand their stylish business to other markets precisely because their employees enjoy performing the exact function of their position, sales.
And their stuff is way cute. There’s also that.

HATE going in here.
Still the most unbelievably aggressive salespeople.

LOVE the clothes but I can’t shop because the salesgirls are in my face talking about the weather and the moon and the food in Montclair and I cannot stand it. I have gone in there and pretended to be talking on my phone, and they still stalk! Back off and you’ll have more customers

Though the merchandise is great (albeit, overpriced), the staff at South Moon Under leave much to be desired. It’s not the sales associates themselves (they are all very friendly and helpful) — it’s the overall sales dynamic there which can be summarized in one word: PUSHY.
It’s seemingly impossible to move an inch within this store without a sales associate popping up and trying to push items on you. It gets to the point where you’re afraid to pick things up or even look in their general direction for fear of the 5 minute speech you’ll get thereafter as to precisely why you MUST buy it. While shopping with a friend there on two occasions, I found that we couldn’t even carry on a conversation between the two of us without the staff interrupting to further push sales.
At one point, when my friend ducked into the fitting room to try a few items on, I had hoped we could perhaps have some privacy there, but no dice. Even then they appeared periodically to comment on every single thing she tried on. Though I appreciate it when salespeople offer honest opinions and recommendations (as is the case at the neighboring Anthropologie on Bloomfied Ave.), the heaping praise offered up at South Moon Under comes across as an obvious and disingenuous sales pitch, leading me to believe that if you walked out of the fitting room wearing a garbage bag trimmed with crap and cat hair, the staff would break into applause and tell you that you simply HAD to have it, so long as it had a South Moon Under price tag hanging from it.
To reiterate, the sales associates are all very friendly and sweet and I suspect that their sales tactics are not undertaken by choice, but rather are likely a policy enforced by the powers that be at SMU so I don’t hold it against them personally. I just wish it weren’t the case as I would be far more likely to shop there regularly if they were to do away with the nonstop pitches.

Great addition to downtown Montclair. The clothing is trendy but not out there. Prices are a little on the high end but I guess that’s to be expected for a shop of this kind. The staff was really, really, really friendly. The one girl, who i think was the manager, talked our ear off for 20 minutes about the differences between Starbucks coffee and Dunkin Donuts coffee. A little odd but still better than snobby salesgirls who totally ignore you. I will be back for a second look at the coat in the window which drew me in in the first place. Hopefully next time it will be on sale! :)

This store is so good, yet so bad for my wallet! So close to me too, which is even worse! They have really cute clothes for 20 – 30 somethings, even my mom likes some of the tops, jeans and accessories. Really cute jewelry, purses, jeans, shoes, dresses, and tops. The have things in every price range, though they are little on the pricey side, hence my wallet hurting. The girls working there are all really helpful and fun!

I’m a huge fan of South Moon Under and have been shopping at their stores in Maryland for years. Much like the previous reviewer, I found the staff to be extremely pushy and overbearing at the NJ location. When I patronize a store like this, I like to explore and discover things on my own. I am not interested in what the staff has purchased for themselves or in hearing about what they think I want. If I need help with something I will ask. While no one wants to be ignored, having all of them follow you through the store pouncing on your every move — throwing I their 2 cents — ughhh — so annoying! So contrary to the cool, laid-​back vibe in their other stores.