Trek Bicycle Store

I bought my new bike from this store and absolutely love it! The staff was friendly and did not pressure me to buy. I came in twice to test ride. I wish they had a store in Milwaukee, but it is worth the drive for a quality product/​helpful service. If purchasing a comfort bike remember that is does NOT come with a kickstand or water bottle holder (both cost extra).

I went in there today because they remolded the store on the east side. seriously it does not look or feel like a bike store more like a outlet mall. i ride a trek 4500 frame made in the USA has the made in the usa sticker right on the frame paid $ 450 back in 2003 what i see now on the shelf’s are Chinese Taiwanese imported bikes way over priced!!! (hell my old bike would have been about a grand now) trek should be ashamed to put there name on these bikes. if see or hear them bragging about the bikes are designed in Waterloo USA im gonna puck. you know how many things are designed in the uas and built in china. until trek changes there direction im done with trek.

Incredible new showroom. Friendly service, reasonable prices, great advice and some of the more knowledgable in town. Only downside is that there’s no bike path leading to its door, but then again, so many people are bringing their bikes here for service so car access should be a priority!
Tell Jake I sent you. Don’t be intimidated by his size — he’s really just a softie with a great sense of humor.

Too expensive and rude sales people. Enough said!

I stopped in on a mission. I wanted a more breathable helmet for summer riding and I choose Trek because I had a gift certificate. Being used to small shops where my friends are mechanics, I had my doubts that this shopping trip would be as enjoyable. Someone greeted me right away and was super helpful and genuine. He helped me find the right fit and talked through all my questions. I was out the door with an affordable helmet I love in under 10 min. You totally surprised me Trek, good work!

Stopped in here just to browse around. The store has a good selection, being so close to Trek headquarters.
The staff was helpful in narrowing down the type of bike that suited me, getting my measurements, and setting me up with a few bikes to test ride in the parking lot.

I have historically bought my bicycles at Budget Bikes in Madison. I still love Budget, but I cannot say enough good things about the team at Trek East.
We purchased a road bike for my wife in March, 2012 and they have been wonderful about tune-​ups, minor repairs and recommendations ever since.
This past weekend my wife unfortunately took a tumble (well, actually, SOARED) over her handlbars while on a ride in Green County. Her drop bars and shifters were pretty banged up. We took the bike in to the Trek store and they immediately went to work re-​setting her shifters and re-​wrapping her handlebars, but only after what seemed like every person on staff asked if she was okay from the fall.
Terrific, friendly service like this is priceless.
Thank you, Trek East!