Velo Love

Amazing store and service! Very well designed store and merchandise — highly recommend for the cyclist and non-​cyclist alike.

Have been on the lookout for clothes that work for bicycle commuting. Needs to be comfortable but also look good, and not have logos everywhere. They definitely meet that need here. Pants, shorts, shirts are all very cool. It is expensive, but I hope it means that I can buy fewer items that last longer. Service was good too. My only gripe is that I have terrible allergies and could not handle the cat they had in the store. I was sneezing all afternoon.

Great little shop for urban bike gear. They are Very friendly. I will come back again over the rest of the gear. I went in for a cycling cap and found their selection to be pretty good.
Thanks!

I love local companies!
Velo love is the company store for the urban cycling Swrve brand. Hipster stuff in hipster central. Love their cycling pants for men. They look chic and are functionally designed. Wish their women’s line was a bit more expanded but looks like that is evolving.
The store is cutely curated with books, old school memorabilia and hip art. For LA urban cyclists this is the spot.

Swrve’s factory store… Love their cycling clothes, they are really lifestyle clothes with bike/​outdoor consideration.
Love my New Milwaukee Hoodie! Had one of the older models that I wore around NYC for years. Always looked good (I could get into almost any club or restaurant) and I didn’t have to carry around an umbrella. The new version is much more outdoor technical gear oriented and I think it looks better. The perfect accessory for a NYC Hurricane.
There were some really good sale items when I was there and the service was perfect.

Great customer service! Dropped by to the shop and Muriel was very kind and attentive with all my questions. I bought a few shorts and she even offered to fix my faded, well used swrve cotton shorts for free! I will Definitely recommended Velo Love to all my cycling buddies.

The blk label wool polo shirt is great for any occasion. Clean design, very dressy. The rubberized buttons and the diagonal rear pocket == attention to detail.
Their wind and water resistant shorts are solid. Just the right amount of stretch, very comfortable for even 20+ mile rides. Very minimal chafing, if any. In light rain, the water whisks right off. They will get soaked eventually in a heavy downpour, but the upside is that they actually keep you warm and they dry off quicker than any other pants/​shorts that I’ve come across. And even when soaked, they won’t slow you down because of the stretch factor — most other shorts are tough to pedal in when wet. The large rear pocket will accomodate a U-​lock or even a water bottle (the latter, not while riding).

Lucked out and was on the east side last weekend and got to attend Velo Love’s grand opening bash.
I’m a big fan of swrve clothing and Velo Love is basically the swrve company store with the added bonus of a cool and cycling themed gift shop. Lot of great coffee table books and cycling magazines from around the world.
I predict Velo Love will become quite popular with local urban cyclists. The majority of swrve’s products are made in-​house and are top notch quality to say the least. While local shops stock swrve’s key pieces, it’s quite a different experience when you can touch and try on their whole product range. It takes the idea of shopping local to a whole level.