Social Axia

Charlotte D’Souza’s «Social Media Workshop for Business» was a class act start to finish! Within minutes of arriving, this social media strategist greeted me, then quickly ascertained my reasons for attending as she did with the others in our group of twelve.
During the presentation, Ms. D’Souza wowed me repeatedly as she used the information she gleaned from each of us during that nano chat to personalize how a particular social media modality would benefit our small to medium businesses. Now, that’s an impressive skill!
So why was I there? I’m not new to social media. Hey, I Unilocal for fun and am secure with my presence. But with my recently launched business website (I know, I know what took me so long?), not so much. Sure my site is exactly what I want it to be BUT do I really need Twitter, or is FaceBook, Pinterest, or LinkedIn the way to go to enhance it? By the end of this affordable, information packed workshop, I was confident a business page on FaceBook is how to reach and engage my target demographic.
I also learned, «To be great in digital, it’s important to be great in person.»
Couldn’t agree more. Few and far between bad days aside, I think I am authentic. Unilocal,yes Unilocal,has taught me from reading negative reviews how a business owner can crash and burn by his or her own hand or by the deeds of a rogue hire. I often ask myself, what if a client reviewed me? What if it was less than stellar? Ms. D’Souza stressed that it’s critical for business owners to address negative posts with urgency and resolution.
Armed with knowledge to move forward, I returned home to find a personalized email from Ms. D’Souza complete with notes and a Slide Share link from the evenings’ presentation. Like I said, class act!