Pico de Gap

Delicious tacos with great condiments, designed by Chef Marcel Vigneron (of Top Chef fame).
They’re making a killing charging only $ 1.69 with a free drink, which makes me wonder if that makes the tacos seem tastier ;)
I had the lamb tacos and a friend had carnitas (pork) tacos, and we all loved them. A couple of us even went a little «wild» and had a Jarritos (mexican soft) drink.
I enjoyed the Pico de Gap truck because of the taste, quality, and price of tacos. I also think it’s a brilliant marketing device for Gap ($ 20-​off coupons for Gap jeans with your tacos and occasional freebies!), while I also think it’s a bummer that it beats out the regular Joe/​Jose trucks out there that can’t serve their food at such low prices. That may be my only reason for not giving the truck 5 stars.
Personal/​business philosophy aside, I highly recommend the Pico de Gap truck!
(by this time, they’ve already closed down their L.A. Gap truck)

So I’m walking down the Miracle Mile looking for some decent eats. After scoping each of the lunch trucks I found there I ended up at the last truck which was the Pico De Gap truck. What caught my eye was 2 tacos for $ 1.69 which included a Jarritos, Mexican Coke or a Gap bottled water. Wow the braised lamb and the carnitas were so good! The tacos are street style so that means little corn tortillas but the tacos are big on flavor. I also found out that Marcel Vigneron, former «Top Chef» contestant did the menu I give him kudos! So to me he’s not that much of a prick as I first thought. Oh by the way each taco order with a $ 20 off coupon for Gap 1969 and if your lucky you just may win a pair of free Gap jeans. They can have the jeans I’ll just eat the tacos!

Taco was without a doubt brilliant. I had the tofu taco with everything on it and it was spicy, well seasoned with fresh herbs. Radish gave it a good kick. Awesome job Chef Ryan. Price couldnt be better. Less than two bucks for a filling taco? What more?
But yes, nevertheless, we consumers always love more. Service was not good. Not even near. The ladies were nice but they dont even «look at you to your eye» or smile when you say thank you. These were not, note: not, just from my experience but from several others that I heard from. We all know it’s not fun working on a Sunday and in a truck. So why not make the best out of it? Life is not a suck feast.
If you want fast great cheap taco? Oola this is the best. But other than that, nothing more than that.

tried this spot out at the artwalk. they have 2 tacos and a drink for 1,69 thats crazy, but oh soo good, the carnitas and shrimp tacos, mango salsa, chipotle are my faves, jeeze just too good. they have mexican cola and jarritos plus a coupon for gap jeans and you can even win a free pair,

I’ve been following this truck since its beginning. It’s a cool concept and the truck graphics are fantastic (hand painted!).
I’ve eaten from this robin egg blue truck 3+ times now. The menu is very limited, offering tacos with lamb, carnitas, shrimp or spicy tofu. Meaning… I’ve only had the tofu tacos and I don’t even like tofu. HOWEVER, with the mango salsa, salsa verde, queso fresco, avocado, lime and pickled radish, the spicy tofu is rather delicious.
2 tacos, a drink (Jarritos, bottled Coke or Gap labeled water) AND a $ 20 off coupon OR a winning ticket for a free pair of jeans (up to $ 98 value) for $ 1.69 is super reasonable.
I was bummed the first time I ate from this truck and didn’t win the jeans. :’-(But my second time, I said «I’m going to win jeans tonight!» and I did! Awesome!

The Gap now sells tacos.
First time I heard about this new venture I just rolled my eyes. Then I actually became sad thinking that this recession had deeply affected big fashion companies that they now had to venture into the food industry.
Last night, I was able to try Pico de Gap. You get 2 tacos + a choice of a free drink Jarritos/​Bottled water/​Coke for the mere price of $ 1.69.
I tried the lamb and the shrimp taco with everything; they even had mango salsa and they were delicious along with my free coke.
This taco truck might be a great promotional tool for the Gap’s 1969 denim line since Angelenos have developed the tradition of following different food trucks but definitely try their tacos. You even get coupons for their jeans.
Great taste.
Unbeatable price.

I’m not really sure what the gap has to do with tacos, but the latest marketing blitz for the store your mother will buy you back to schools cloths from got a taco truck and wrapped it with the latest in thing of food trucks and is rolling out in Los Angeles and New York.
How exactly does a S.F. based clothing company come up with a promotion to put two food trucks offering $ 1.69 taco plates to promote a clothing company?
In L.A. Top Chef’s Ryan Scott got to choose the menu items and along with our $ 1.69 bargain meal, you get a gap coupon for a good $ 20 off jean purchase. Which I guess you’ll need after scarfing down all these cheap tacos. I know I’m going to need another size up.
Because really, as silly as this promotion sounds, it’s really easy on your wallet in a time of economic hardship. So I guess I won’t ever get how or why this is around, but I will get that this is a great deal and should be taken advantage of if you see the truck.
Though I’m sure as hell not going to step foot in a Gap any time soon. I’ll enjoy the really tasty cheaply priced tacos. Really really good. Doesn’t beat most of the street tacos I have had, but in the sense of fusion tacos, they are really up there in terms of taste.
If you see the truck, it’s worth it to wait it out and hit them up.

Cheap tacos AND free Jarritos? YES. I got two carnitas and two lamb tacos with mango and verde salsa. Not the best tacos I’ve ever had, but definitely worth another visit next time I see them around.

$ 1.69 (INCLUDING TAX)
This truck is subsidized by The Gap. because they are building brand-​awareness and distributing coupons, they are selling 2 tacos on the cheap.
Incredibly cheap in fact.
And these are good tacos too, I chose the braised lamb and the shrimp. And while they are small, they are no smaller than authentic Mexican tacos elsewhere on the street. I chose the Braised Lamb and the Shrimp. These were among the best tacos I ever had.
Now the seasonings were a little on the frou-​frou side, especially the Mango Salsa, and Pickled radishes; but they also had lime, avocado, salsa verde and queso fresca too. And trust me, that combo works.
This truck is only in LA for a limited time, before it heads out to other cities. but I will stop here every time I see it. because all this great food is only
$ 1.69 (INCLUDING TAX)
and that includes a bottle of Mexican Coke or Jarritos Soda too
Gourmet Food Truck #182 on my never-​ending quest to try every truck in «So Cal»

A possible play on Pico de Gallo and «Buy Local» with their line, «Straight from Pico Blvd,» this Pico de Gap is more Tacos than Denims. Denims and Tacos, advertised the marquee. Straight from Pico Blvd. Since 1969. A flatscreen on the side of the truck loops a marketing video about how the denims are made. Rolled up jeans looking like blue burritos line neatly in the ice box above the drinks.
It took me a few seconds to realize that this baby blue truck is a marketing campaign for Gap. Smart move because I haven’t thought about or bought anything Gap since the late 90’s.
With the price of $ 1.69 for 2 corn-​tortilla tacos + drink, Gap is actually paying you to stand in line, look at their video, and read their coupon for $ 20 off 1969 jeans (good through October 9, 2011).
A regular taco at a LA food truck averages $ 2.50-$ 3.50 and here you get 2 tacos plus a bonus free drink for only $ 1.69+tax!
Drink choices include Gap-​label bottled water, Jarritos, or glass-​bottled coke. The bottled coke is a $ 3.50 value at Father’s Office!
I got a braised lamb taco and a shrimp taco. Both were complex in flavor and delicious. The variety of tacos sounded fancy. There’s definitely something for everyone. There’s also a selection for condiments, from mango salsa, salsa verda, fresco queso, avocado, down to a lime.
Derek Z. just tipped me off that Marcel V from Top Chef came up with the menu. No wonder!
What’s the line like? At the August ’11 Downtown LA Art Walk, it was only 10 people deep when I arrived around 8pm. The time between order and pick-​up was about 5 minutes. Pretty quick and awesome.
Take advantage of this deal while it lasts! They can’t afford to lose a ton of money and you know that they do with each taco sold.
For the price of a sad soft taco at Taco Bell, you get 2 gourmet tacos and a bottled drink. Why would anyone stand in line for any other taco truck?
Is this the real life or is this just fantasy?