Jewels By Nicole

We bought our rings from Jewels by Nicole. Rose is the best! The service is AMAZING!!! Rose is very patient and helped us designed our rings. We couldn’t make decisions first time met with Rose, also had concerns after reading some reviews for this store. We made several trips in diamond district, compared designs and prices with other stores, finally decided to take our chance to stay. While our multiple visits, we saw lots of customers and seem they are long time good relationship customers. Thank god, we trust our feelings and stay with them. I would say the store offers the best deal! During the final visit, we were allowed to observe for diamond setting. Highly recommend this store! I love my ring!!! Thanks Rose!

Our long time friends who recently got engaged recommended this place to me. I am so grateful to have heard about this location. My experience was AMAZING. Staff will guide you to make the perfect choice for that special someone. My fiancée loves her ring. They can custom make your ring in a timely manner. Couldn’t have asked for a better experience with such an important purchase. Definitely recommend this place to all my friends.

Horrible experience! Avoid this place! I went back to this place three different times to try to fix a ring they had made. They reluctantly agreed to fix the ring with an attitude. In the end, I asked for the diamond back and had someone else make the ring. They were incapable of making the ring correctly!

This place sucks and I would give no stars if I could. They made so many promises about trying to make a ring but never were able to come anywhere close. Don’t wast your time and go someplace else!

We purchased our wedding rings from here from Rose and Prakash… and OMG we got so much bang for our buck. It was originally more than I wanted us to spend but our rings are absolutely AMAZING. Not only would it have been more money at your typical Zales, Kay Jewelers, Jewelery Exchanger, etc. but they wouldn’t even have the design or settings we decided on. This business can and will create your ring from scratch! I would definitely recommend to all my friends!!!

Some how my previous review that I posted 4 years ago is not on this website. Interesting!
Years ago I had written a big long review of all the details of my ruined engagement ring shopping experience, all at the hands of Jewels By Nicole.
Since all the details are no longer fresh in my mind, I am not going to write a big long review.
It’s simple.
This business is not professional and disgust me!
Don’t let them ruin your experience!

This vendor was okay in terms of customer service and just follow through.
I gave them 4 – 5 stars for actual in person presence and customer service. When I went to this booth they gave me and my friend and talked to us about diamonds and also explained the different kind of diamonds when giving pricing. They were very accomodating and even had GIA reports printed of specific diamonds that they had available and provided a price on it. This was really good since most all other vendors just gave us a price.
The associates that helped us was Rose and Gloria. Very sweet ladies!
The only thing is that I took off a star because we didn’t really *see* the diamonds that we were given reports for which I think is important. Seeing something on paper and making sure the specs are good is always a first, but you still need to see it to see how the diamond looks like it person. What if it’s a SI or VS but it so cloudy that the fire and brillance is just not there?
Secondly, I had to take off another star because I had emailed them but the follow through seemed to be very empty and impersonal to the point that I didn’t want to bother searching for a diamond because responses werent thorough and I just wasn’t getting what I needed.
They have some settings there, but if you’re really particular like I am, you’re probably not going to pick one up randomly in their shelves. They do customization and will show you a CAD, but even then it’s up to your discretion to see if you feel it’s a good fit and the quality will work with your standards.

My husband and I went to Jewels by Nicole this morning. We received amazing customer service and NO pressure. The Jewelry Mart in LA can be very overwhelming if you don’t have a specific jeweler to visit. Jewels by Nicole has an incredible selection of choices, no matter what you are looking for. Be sure to take cash! Know your budget and be prepared to purchase your selection on the spot. We highly recommend this jeweler… Prakash and his staff are fantastic!

I have nothing but good things to say about Jewels by Nicole. I came here after being recommended by a friend. We had shopped around a few other shops in the Jewelry District but everything seemed way too over priced for a fairly simple ring. I ended up coming here. The customer service was wonderful, Prakash and his staff were very attentive to what I wanted and helped me with suggestions. In fact, the ring I ended up buying was one that Prakash suggested. He was willing to work with our budget & made the price manageable. I only had to wait about 15 minutes to get my ring resized. We liked their selection so much we ended up buying a gorgeous diamond band for my mom too! I definitely recommend Jewels By Nicole!

Jewels by Nicole has become my «go-​to» spot for all of my jewelry needs. I’m a colored stone fanatic and JBN has set 4 of my rings for me. Each one is gorgeous and unique and each one was selected with the great help of Rose, who works at JBN and knows my tastes better than I do. There’s never any high pressure and I feel like I really do get the best deal possible from them. Rose really does go above and beyond with her service and that’s why I have bought from them almost exclusively.
The last piece I had made was a «custom» piece. I chose from a setting in their display but had it rebuilt in rose gold. A wonderful surprise is that their setter also tweaked the shape just a little to fit my slightly asymmetrical colored stone. All for much less than if I’d gone anywhere else.
I will shop from them again and will suggest my friends buy from them as well. They are a bright shining light in a sea of downtown sparklies.

I reluctantly came to the jewelry district in LA after finding absolutely nothing in San Diego that was anything less than $ 1500 for a custom wedding band. I was distraught and even when I got here the prices from other places just didnt seem to cut it.
Our last stop was Jewels by Nicole and I was pretty much over the whole shopping in general. The staff was nice, the girl found me almost an identical wedding band that I was looking for. After I explained my situation, she said she could make the wedding band for $ 500. YES!
Since she knew I didnt want to leave my ring, she even took me to the custom jeweler where the guy took a wax mold of my ring and customized a wax model of my wedding band right in front of me. It was amazing. I knew exactly what it was going to look like, I wasnt charged for the wax molding (which at normal jewelers, they charge up to $ 200) and I left feeling confident that I was going to get exactly what I wanted.
a week later I picked it up and it was gorgeous, it was perfect. I referred my friend where she bought her engagement ring, her wedding band and her husbands wedding band that day. for a fraction of what you would see anywhere else.
Bought my husbands wedding band at a distinguished company for $ 275 where I then saw THE SAME EXACT RING at Nicole’s for $ 75. Needless to say, if my husband ever loses his ring, you’ll know where i’ll be going to.
A hidden gem, and i’m never going anywhere else :)

I wish I could rate Jewels by Nicole 0 stars, but I guess that is not an option.
My fiancé and I went order a custom piece from Jewels by Nicole. Instead of making a new mold to create a custom piece, they created a ring which was similar but definitely different from the piece we ordered. When we complained, they reluctantly made another. When we picked up the ring, it was not square, had a yellow spot on the white gold and had dents in the milgrain. When I went in to try to get the ring fixed one day when my fiancé was at work, they told me they would not speak to me because I did not order the ring and I was «rude». I left in tears and they could care less. When my fiancé and I returned, they sent us to the Jeweler they «claimed» made the ring named Coco. When Coco saw the mess of a ring someone had made, he called Jewels by Nicole and told them he did not make the ring, the ring was made improperly and they should make me a new one. Coco told me «I am sorry you have had this problem and I wish I would have made the ring». Apparently, they use multiple jewelers to make the rings and he happened to be the better one. Of course, not the one who had made my ring. When I when down to talk to Jewels by Nicole, they offered to give me my money back. I agreed. They broke my diamond out of the ring and gave it back! Such an awful experience. I was told by my new jeweler, who made the ring properly, that Jewels by Nicole orders their rings from China and they rarely make custom pieces. After they have your money, customer service goes out the door and they have no respect for women. DO NOT USE JEWELS BY NICOLE!

Let me start off by saying «DO NOT SHOP HERE!»
These guys lack customer service and will ruin your special engagement ring.
This shop is run by cowboys and not professionals. Prakash Sheth, the guy behind the counter will blame you for everything that this place does wrong. When I first got my ring, it looked beautiful, I was so happy with it… the nightmare started when I went to get it appraised. I bought a princess cut set in a platinum ring with a square halo around it. Looking under a microscope at the appraisers revealed the halo had a a chunk of platinum missing near one of the prongs and a diamond missing. I took it back and they said, «No problem, we’ll fix it». I also asked them to size the ring at 3.5. A week later I get the ring back, again it looks good at no magnification. I proposed and the ring was too big. I took the ring back and saw that it was 4.5 not 3.5 as I had asked. Prakash stood there and blamed me that I was the one that told him it was 4.5. Next up a week later the ring comes back resized and its really tight, we found out it was 3.25 now. I take it back to the appraiser and we put it under a microscope. Here’s is what we found. The Jeweler had resized the ring not with platinum but with some Rhodium hyperalloy (cheaper material) and the place where the diamond was missing with the chunk of platinum was replaced with a drop of solder and the tiny diamond which goes in the corner wasnt even aligned properly. The solder had started to rust and had become golden brown in appearance, it looked HORRIBLE! I went back to Prakash really angry and he told me to go to the guy that does the job on the ring. I’m super vexed at this point ready to beat something down. It seems like Prakash is in partnership with the people who actually provide rings and Prakash only provides the diamonds. So now Prakash is asking me to deal with the guys who keep fucking up my ring directly. This Vietnamese girl takes me to this shop across the street where they seem to set the stone into the ring and make modifications to the ring. Like I suspected, they were all Vietnamese! This short little vietnamese guy who had been working on my ring says to me, «I haven’t soldered anything or mixed any material other than platinum on your ring.» So I said to him, «explain to me why this shit is golden brown then?» He takes a look and says, «oh it seems I left I small piece of my drill bit in there, and that is rusting causing the colour change!» I was like WTF!!! He looks at me and says, «These things happen, we’re working with very small tools!» I wanted to bitch slap this dude! But he reluctantly apologises and then says he’ll fix it. I’m thinking «damn right you’ll fix it you stupid cowboy!» And size that thing to 3.5 while you’re at it. At this point I’m really really really angry, trust me when I say while I’m writing this review that the feeling of anger is coming back to when I think about all this. So a week later I get the ring back, and guess how it is sized??? Instead of doing the right thing and using a professional laser to cut the ring and fill it with platninum, the fool sanded the ring down, yes he freaking made the ring thinner by sanding down the platinum. ARRRRGH! I took the ring back to the appraiser, and he said the ring is now just really a poor example of how rings should not be constructed. There were jagged edages on which my fiancée cut her finger when she tried it on in front of Prakash at the Jewellery store. Prakash still insists there are no jagged edges. Dude, can’t you see the flippin cut on her finger? The Vietnamese chick comes out and says to me «Its a beautiful ring» I just wanted to freaking shove that ring up her you know what! And on top of all this, Prakash charges me another $ 50 for sanding down the platinum ring to make it bigger. Looking through a loupe now I showed Prakash where the jagged edges were, too which he replied, we can’t smoothen these down otherwise we will wear too much platinum off the ring! I am so angry with these guys, and would recommend no one goes here. Please please please do NOT waste your time, effort and money with these crooked Jewellers.

Go ahead, do all your window shopping at the retail jewelers in the mall. Go to Robbins Bros.
After your sticker shock starts to wear off, go to Jewels By Nicole in the jewelry district downtown.
There are many booths in a one-​block radius, but Jewels By Nicole –I SWEAR– are the NICEST, friendliest people who let you have fun without pressure. Everyone is willing to wheel and deal with you, but the folks at this booth just SMILE. That goes a long way after being stared at like a criminal at all the other booths, trust me.
OK, so maybe this isn’t the booth for the $ 25,000 Tacori rings (and you fellas who will actually spend that kind of money on your fiancé really won’t shop downtown anyway — stick to Beverly Hills).
But it is a booth with high quality (or lesser, if you choose), certified GIA or EGL diamonds, and lots of settings.
They also have bangles, baubles, earrings and fun stuff!
Today I tried on a 2-​row micropave diamond ring in 14k white gold. Retail for this at Ultra Diamonds (the cheapest of the cheap retailers) is $ 929.
Their price after all the friendly negotiations: $ 300. Same ring, same carat weight.
18″ 14k gold box chain: $ 64.
They will work with you. I have been going back for 5 years (ever since I got my engagement ring from them!) and have been treated with friendliness every time.
I also get Christmas Cards from them every year.
I just think that you should know about this place first before you check out the other booths, and DEFINITELY after you’ve gotten a headache at the Mall. I will never pay retail again.
Oh P. S. parking is a bitch in the jewelry district. expect to pay up to $ 5 per 15 minutes. The best thing to do is park somewhere south of 8^th st in a flat fee lot and walk up to 7^th. And don’t get scammed by the crazies — they’ll tell you any story just to get money.
P. S.S. Remember — -every booth down there at the mart is looking for a sale, so give your money to the one that makes the most effort — which is why I like Jewels by Nicole. And cash is king!