Jaguar Art of Performance Tour Event 2015

This was a cool event for Jaguar customers, fans, or interested parties (interest list) in Los Angeles during Nov 2015. It was the unveiling of their new model XE, which you would also get to drive. Cool! I got my invite by email the day before I was available to go (a Friday, and Sat-​Sun spots were all full already), picked my desired time, waited for the email confirmation and I was good to go!
Happening in parallel with the LA Auto Show downtown, the experience was not at the Convention Center, but a short drive to Raleigh Studios, a quick throw off the 101 down Melrose.
When you walk into the building /​stage at Raleigh you are greeted in a lobby where they check your ID and call up your appointment. Then you are led to the main room where they have most of Jaguar’s vehicles on display, and you can check them out, sit in them, take photos, etc. Everywhere you go there’s wifi, and plenty of staff on hand to answer all questions, making things nice and easy.
Next they have the Sceptre (James Bond) Jaguar supercar on display you can stand next to or photograph. Awesome sight!
After that they have an area to take part in a 2 minute video (action commercial) while «driving» the XE. It’s totally optional but looks like a lot of fun. I decided with 4 people ahead of me, I’d probably pass on this adventure because it could take an hour. But I can’t wait to see the results!
Then you proceed to the test drive outside and they check your wristband and load you into the car to drive. After some quick instruction you’re down the driveway and on your way. Cruising around Larchmont/​Hollywood can be a bit nerve racking for some, but that aside the drive and car was a blast! They tell you every detail about the car and stop you behind the Kimmel theatre to race through some cones at moderate speed. Pretty decent. Then you’re on your way back to start and get to drive the car back.
Once returning to the studio, you’re into the lounge which has the car you’d just drove as well as new Jaguar SUV. Free refreshments, touch screens, and more wifi and Q&A later, you’re invited to take an exit survey for a free gift. They also had a small gift shop set up for additional desires. Nice shwag!
There was no serious pressure to buy anything just a fun experience and the vehicles really showed that Jaguar is expanding their line and bringing their game in America to another level.
A neat event, and well executed experience. I can’t wait to go try out more events like this in the future, and it definitely beat the hustle and bustle of the auto show itself!
4.44 stars! The only thing better would’ve been more cars to try out, or a chance to win a bigger prize. Even though the keychain is bad ass.