They deserve it! Their products make it possible for us to print at a high level for our customers! The craft of screenprinting is challenging enough as it is, making a screen well is difficult, even a simple one. However the designs we get from some of our customers are not simple at all. They’re artwork, intricate and detailed. So starting with the right fabric makes all the difference. It also doesn’t hurt to tell customers that the MOCO line has eco-friendly fabric that is made from sustainable beach trees. James-president/owner