Simple

Beautiful clothing that I wear over and over. Unique pieces that you won’t find anywhere else. This is a special store. Clothing that you won’t ever find in a department store.

Great Store– wide selection of high end clothing and lifestyle goods. Definitely deserves a visit if you are in Orange County!

Posted this review a while ago and it somehow disappeared. There is a no refund policy that is not posted or verbally communicated. Only buy if you are going to keep.

My boyfriend and I walked in on this rainy day — very excited to shop and the woman at the front was so unbelievably rude to us — asking for us to put our tiny little gelato cups down at the front counter. It was the tone and the way she said it that was so off-​putting. Regardless of the many purchases I have made in this store, I will not not be returning with service like that.

We just returned from the long weekend in Dana Point for a friends wedding and had a great shopping experience at Simple in Laguna beach. There were 5 of us and everyone found a few beautiful pieces that are in abundance at this store. Beautiful fabrics, colors and high quality of the clothes they carry sets them apart from most stores we saw/​shopped at in Laguna.
The husband and wife who own it were a lovely couple and we chatted with them for a while. They were very helpful with sizing and style suggestions, all our purchases were steamed and nicely wrapped. I felt bad having to pack them in a suitcase after. No idea what «rudeness» others are talking about, the 5 of us left very happy and loved everything we bought.

Beautiful clothes but the staff there were incredibly rude. One of the women kept eyeing my sister and i as if we were going to steal something. I ended up buying a dress because I loved it, but I will not be recommending it to anyone.

One of the best men’s stores in Orange County. Stuff is pricey, but high quality, trendy and a reasonable selection. Owner is a good guy who has a good eye.

I was going on a trip the next day, and decided I wanted to buy something new to take along. It was a rainy Wednesday, and everything was pretty much closed in Laguna Beach at 8 pm – except Simple. I had been in the store before, but this was the first time I had the time to look around and try things on. This store has really beautiful merchandise – linen dresses, cashmere sweaters, cotton shirts that are so soft they feel like silk.
Marsha, the woman who helped me, was quite nice and very helpful, even though it was late. She showed me the tops that she thought would suit me, and picked out jeans sizes.
The store is pricey, but everything is top quality and well-​selected. I ended up with a pair of jeans, a sweater, and two of the soft cotton shirts, because I couldn’t decide between white and mint green. The store also carries men’s clothes, as well as towels, bed linen, candles, and jewelry.