La Jolla Light

I love to read the newspaper and when wanting to advertise in the paper, contacted Kathy Vaca who is a sales representative. She was very helpful in explaining ‘search engine optimization intricacies regarding a written column in the sponsored column section. The cost was $ 695.00 monthly.
This idea is a great idea, but produced ZERO calls or inquiries. ZERO. I went for the second month and that produced ZERO calls, ZERO inquiries and ZERO business. I have now spent $ 1,390.00 for ZERO business. She suggested I should stay for another few months at $ 695.00 monthly. Oh sure, more money down the drain. I then called other sponsored columnist, something I should have done previous, guess what. ZERO calls, ZERO business and ZERO dollars. They used the phrase ‘part of their branding. SO, if you want to try to be BRANDED and have lots of advertising dollars, then do it, but if you want real calls from real people, save the money unless you want some good tax write offs on dead advertising.

The La Jolla Light is a useful community Newspapers for many reasons. It always covers the new business the pop up in La Jolla. La Jolla is a hub bub for restaurants and art galleries so there are always great restaurant reviews and art stories to read in the paper.
The paper also covers a lot of San Diego’s key community members because La Jolla’s ritzy residents have a lot of influence on the San Diego community.
A lot of people from around the county visit La Jolla, so the paper gets readership in many part of SD. La Jolla Light is not available on line, but you can get copies of the publication in any part of La Jolla and in many parts of Pacific Beach.
I’m sure it is available elsewhere, but I always get my copies at Café 976 or in front of Zanzibar.