La Jolla Fashion Film Festival

fashion in san diego? who knew? la jolla was home of the fashion film festival — all shorts from 5 – 15 mins long this past weekend.
fred sweet hopes this will be a new movement in film. with big gunners like karl largerfeld and bruce weber, there were 20 shorts presented each night. most were from film makers interested in fashion and some fashion photographers interested in film.
12 directors and some producers flew in from several places including brazil, tokyo, and london.
all shared a sexiness known soley to fashion — a je né sais quoi… and light humor from the drugs, clubs, superficial lifestyles to the pseudo macabre. each had its own flavor and style.
tickets were $ 50 or $ 75 including an afterparty at barfly (+ 4.50 surcharge each) — a wee pricey but well worth supporting the arts and fashion right here in san diego.
this year it was on july 29−30^th. be sure to check the website for 2012. and if you are a film maker, i might just see your short on the big screen.
i really hope that it will grow to be a bigger event each year.