Deseret Book

To view of the temple coming in and out, wow! Excellent people working there. So caring, compassionate and knowledgeable.
Great selection of art for home and office.
Spanish section is huge… one day I’ll be able to read it:)
Don’t miss this gem.
Between world market and Ross stores.
Enjoy!

WORLD’S GREATEST POP!!!
I love soda, or pop as they call in the Midwest, so I was really excited to try the «World’s Greatest Pop» for $ 1.99 per 12oz bottle.
Well, I personally don’t think it was the «Greatest», my favorite is still Hansen’s Mandarin Lime, and its about $ 2.99/six pack. And Hansen’ uses real cane sugar versus «World’s Greatest Pop» uses High Fructose Corn Syrup. Nice try!
Clean store with friendly service!

Super nice and friendly staff — I couldn’t find the store in the mall and after being mis-​directed several times called them. The woman I talked to was great, gave perfect instructions. I was looking for a picture of Jesus and found a beautiful one in the perfect size. The price wasn’t bad either.

I walked into this store a couple of years ago with the intention of buying some non-​denominational Christian «apologetic» tools to help me witness to some Mormons who approached me the week before. :) Needless to say, I did feel unwelcomed, but I had to keep reminding myself why I was there in the first place. ;)
PARKING/​LOCATION: There is good parking all around the entire indoor plaza area it’s located at. Parking is never an issue. It’s located a little hidden from plain sight… next to the AMC theater in La Jolla.
ATMOSPHERE: I can only speak my opinion, and since I’m not Mormon, the entire vibe in there was pretty unwelcoming. The atmosphere is difficult to explain… The air was almost… heavy. Right when you walk in, especially if you are sensitive to the Spirit, you can feel a huge heaviness in the air.
EMPLOYEES: The employees were cordial, and offered to help me with anything I needed. It was funny when the cashier up front (as I was purchasing my items) slowly and carefully asked me if I was Mormon. I told him, «No, I’m a non-​denominational Christian.» He stopped for a split second and looked at me, puzzled. I explained I wanted to do «research» before getting into a discussion with some Mormon friends I met the week before. He told me, «Good luck.» «Eh, I don’t need luck. I’ve got Jesus.» ;)
STORE/​PRODUCT ITEMS: The store itself is very organized. Anything Mormon-​related can be found here, right down to Bible covers and activity books for kids. I noticed a couple of Christian (non-​Mormon) items, such as some non-​Fiction books (Joel Osteen, etc…) up on shelves. Their gift items was a really good selection too. If you were Mormon and all.

Talk about hypocrites!
So I went into this place because it was nearing Halloween and Mormons always scare the crap out of me, and there was a HUGE display featuring Mitt Romney’s book at the entrance. Talk about a vampire that blends in to society slightly better than Dracula could!
So a young, shy virginal sales girl asked me if I needed help. I asked her to order a book for me. I told her the name was ‘Mein Kampf’ and she asked me who the author is (yeah, she had no clue). An older guy who worked there could hear everything, and he started approaching us. I told her the author’s name WAS Adolph Hitler, but he is deceased. She then told me they couldn’t order that one. I responded by saying that since they carried Mitt Romney’s autobiography that I only assumed they would carry Hitler’s too. I mean, right?
The old man asked me to leave. I thought Mormon’s were supposed to be Christians (apart from them saying that gay people will go to hell of course). Talk about «turn the other cheek»! That old bugger cast me out of his store and then stood in the entrance like he was the Angel Michael with a flaming sword. Well, my flaming ass left, but I left laughing.

It’s a Mormon/​Christian bookstore. For what it is, it is a very good store, but don’t think you are going to get all rainbows and butterflies if you are a devil worshipper and you «wander» into this place looking for a title by Alistair Crowley. It has Mormon literature and pictures, study guides etc.
For those that need the stuff here, it satisfies a need, more reasonably than waiting for it after purchasing online.
It’s unfortunate if anyone feels out of place at this place, or if they feel as though someone has issue with them just because it is obvious that they don’t practice the same faith as the shopowners/​workers. No one should ever have to feel that way when patronizing any store.
I can promise you, every person who has been there with me, has not felt uncomfortable, Mormon or otherwise, and for those who aren’t Mormon, there are plenty of non denominational items there for Christians.
Simple: If you are loking for a Book of Mormon clad in sheepskin leather, go here. If you are looking for pentagrams and wicca items, this probably isn’t your place.
This is a Christian bookstore, and features authors from across the board (Osteen and others are sold here as well).
Try Book-​Off in Mira Mesa if you are looking for a mainstream bookstore with some different styles… or any number of corporate stores.

Well. Huh. My friend and I wandered into this book store a while ago not realizing that it wasn’t just a family-​owned, no-​name, REGULAR book store. Not only was it uncomfortable for us because we were trying to think of a nice way to go, «Oh, fuck, NOT where we want to be!» and get the hell out of there, but it was uncomfortable because EVERYONE in there stared at us the ENTIRE time. My church doesn’t run a book store, but if it did, I wouldn’t be staring at strangers who walked in there like they wanted to transmit the plague and destroy innocents everywhere! Screw this place.