What’s Up Cupcake?

Overpriced and dry cake. The icing was ok, but cake was just a perch for the icing. You can get the same or better at Kroger.

This used to be my favorite cupcake place. No longer. Ordered 6 cupcakes. 2 wedding cake, 2 lemon, 1 red velvet and 1 chocolate with vanilla icing. Horribly DRY. Doesn’t seem like they’re baking fresh daily. Icing was good though. Won’t return.

This is now called Sugar and Frosting, which sounds a whole lot sweeter than it is. I went in for a cake tasting for my wedding. Melody brought us a couple cupcakes of their basic flavors. I was a little confused why you would present cupcakes for a cake tasting, because they bake completely different and I would like to know what I am getting. Anyway, her attitude was horrendous. She made multiple comments about how difficult it would be for them since my wedding date was so close (a month away at the time.) She was very rude and not helpful at all. She kept saying «we can do anything with the flavors» but never offered a sample or example or explanation. Any question we asked was met with an arrogant answer (example: Melody was saying they have tons of specialty flavors and my mom asked what their most popular is. She said «why do you think I brought the ones out that are in front of you?» She brought chocolate, white cake, and red velvet.) When I showed her pictures to give a general idea of what I wanted (larger rosettes on the bottom tier) she responded with «well some you’re showing me are ivory, some are white, some are fondant, and some aren’t. You really need to make up your mind on what you want before you show me pictures. That doesn’t help at all.» We had already talked about color, the pictures were simply to give an idea of the overall look. The cupcakes were dry, and her attitude was terrible. Their prices are pretty in line with other wedding cake suppliers in the metroplex, but it’s way too much for what you’re getting.

My mother, who recently moved to Watauga, has been meaning to stop in here for months now. Since I am in town visiting this week, she finally got around to it. And we are so glad she did! She purchased a dozen assorted so we could sample a lot of their flavors. Red Velvet, Salted Caramel, Strawberry filled Chocolate, and Wedding Cake, just to name a few. Each one was delicious. I particularly loved the Red Velvet and the Salted Caramel. The cake is moist and not overly dense with a great, subtle texture. None of the frostings were gritty or achingly sweet and the cream cheese frosting was rich, but delicate. The chocolate cupcakes were exceptionally good! The only one I personally didn’t care for was the strawberry filled. Being a northeast girl and a frequent visitor of Crumbs bake shop, I prefer a preserve or jelly filling. Sugar Frosting (formerly What’s Up Cupcake) uses real, chopped strawberries. That being said, my mother loved the strawberry filled cupcake and said the strawberries were fresh and not at all mushy. And because they were mixed in with chocolate frosting, they didn’t make the cupcake soggy. We can’t wait to try more flavors and my mother will definitely be stopping in more frequently!

This is for Sugar and Frosting that is in Keller and also now in Fort Worth by Hulen Mall. My friend wanted to order some cupcakes for a baby shower and since there was already going to be a large cake there we just wanted to order some mini cupcakes. I suggested this place to her because she lives by Hulen Mall, and I vouched for how good the cupcakes were. I think they were under $ 30 for two dozen and that was going to include animal decorations on them. Well on the day of they called my friend to tell her they accidentally made 2 dozen normal size cupcakes but they wouldn’t charge her extra since it was their mistake. They turned out so cute. It was a safari themed shower so some of the cupcakes had orange, green frosting, white and brown, and all the cupcakes had these cute 2-​dimensional fondant animal on them (giraffe, elephants, etc). They even drew in eyes and mouths on the fondant animals. They were very cute, and we were very pleased with how they turned out. And their mistake worked out in our favor even though we had a ton of cupcakes left over.

I like the cute little house in old town Keller. The different flavors of cupcakes offered are nice, from vanilla to Samoa girl scout cookie flavor, red velvet, carrot cake, etc.
The cupcakes are a good size, and taste great. The frosting is pretty good. Sometimes though, especially when I eat the vanilla ones, I get an unpleasant sugar rush feeling that I don’t usually get from just eating one cupcake. Maybe it’s just me. They taste great, but I think the sugar ratio must be really high.
A little pricey, but if you want a quick treat, they are good.

They are now called Sugar and Frosting. This place is drastically over-​rated if you’re going to be purchasing cupcakes. I’ve had better and more affordable at Kroger. My mother and I ordered 4 dozen for my baby shower. Paid a pretty penny too, thinking that we were going to get this excellent cupcake. They lost the order, and when they «found it» and went over it with my Mother, they basically lied to her. She wanted to make sure that they had the colors of the icing correct since the staff member that had taken our order (which was a bad experience as well, but I digress) was no longer working there. She stated the colors (being a very specific purple and green) because she wanted to make sure that she didn’t need to come pick them out again. Which she had no issue doing. They said, «Yup! we’ve got it.» We pick them up 3 days later, and they’ve decided to add two additional shades of green, army and lime… that looked like poop. Speaking of poop. If an icing dog existed in the real world… that’s what they are employing as their icing topper for their cupcakes. They stated when we ordered that they could do a small fondant bird to top each cupcake… they apparently are into settling there because we got a duck. The eggs looked like circles, even before they succumbed to heat and started to warp. I don’t blame that part on them, it was warm in our kitchen. Here is a true testament to their tasteyness and visual appeal… we ordered 4 dozen…6 WERE EATEN!!! When we tried them ourselves… not being able to figure out why they went untouched… they tasted like the aforementioned poop. The icing was either REALLY sweet, or wasn’t sweet at all. When scraped off, the cake tasted like eggs… eggs and flour… no sugar. And lastly…3 people that ate them, complained of their throats being funny feeling after consumption, 2 of them were throwing up the rest of the night. Could it have been a food allergy, potentially, but neither of them would have touched them if they knew they could make them sick. Most grown adults are fully aware if they have a milk or egg allergy, or flour, or anything that would be put into a cupcake!
Here is the ringer… paid $ 160 for 4 dozen good olé fashioned vanilla cupcakes with colored frosting. BLEH! That’s the part that makes me REALLY SICK! That’s $ 3.33 a cupcake people and I could have made them better.
WTH?! SUGAR AND FROSTING?! They didn’t live up to their name and then dug themselves further with crappy product and service. I had such high hopes too!

This place actually has a new name and new management so it is no longer «what’s up cupcake.» I think it’s called «Sugar Frosting» now??? Anyway, I found it when it was the prior name via Groupon and I kept coming back b/​c I liked the cupcakes so well. When I originally discovered it, they had this unbelievable peanut butter cup cupcake. I kept going back looking for that same cupcake and finally asked about it. The new owner is allergic to peanuts, so they no longer offer it. :(However, in my repeat visits, I’ve had good luck with the other flavors, notably the red velvet and anything with their chocolate butter cream frosting. The yellow with choc butter cream is outstanding – they call it Chocolate Chandelier, I think. I wish their prices were a little lower, but they do have a fantastic rewards program, so I just do that. :) In addition, the staff is always friendly. The coffee is pricey and nothing special, so I think skip it there. ;) Only reason they didn’t get the fifth star is really the price. (It’s about $ 15 for a six pack.) Finally, DON’T MISS THE CHOC BUTTER CREAM frosting. Have I mentioned that yet??? :D

Frankly, the cupcakes here taste just like what you could get in bulk at a grocery store: the only difference is that they might be slightly more moist. I ordered a toffee crunch cupcake and a salted caramel cupcake. The toffee crunch had an almost sickeningly sweet layer of frosting on top through which sparse toffee bits were mixed. The salted caramel is first and foremost a chocolate cupcake, with a lazy, unimpressive caramel filling in the centre that forms an afterthought, rather than a principal element, of the dessert. Coffee, which is more expensive than Starbucks’ coffee and comes from a concentrate, is available.
There are cupcakes out there that are worth the extra money. These are not.

woe! dry and not tasty, AT ALL! Don’t waste your money on these prices cakes!

Meh. That about describes these small cupcakes. I mean it when I say small; $ 2.75 for a tiny cupcake with hardly any frosting on top.
As for taste, blah. Nothing extraordinary. I bought a few different flavors: red velvet, chocolate and vanilla. The red velvet was dry, and the cream cheese frosting hardly tasted like cream cheese. The chocolate tasted stale, and the vanilla tasted like betty crocker.
Maybe I’m a cupcake snob, but that’s my opinion.

Their cupcakes are simply delicious. delightful, delectable, mouthwatering, scrumptious, tasty (I’m out of synonyms and don’t feel like looking any more up, but I think you get the point) with a fine variety of traditional and unique flavors. Always find a few new flavors every time I visit.
Ordered 8 dozen of them for my wife’s birthday party and they were a huge hit! Guests begging to take an extra one home with them. Online ordering was convenient too. Also a great treat for the kids after a long week at school.
Friendly staff, good hours and a well kept, comfortable interior. Great family business.

Based on some of the previous ‘good’ reviews, I decided to give this a try. It wasn’t terrible, just mediocre. Bought four different flavors. The cake was moist, yet somehow, kind of dry (I know, difficult to describe). The frostings were nice and not grainy with sugar. The folks at the counter were very personable and the building itself is one of the older Keller homes renovated to a business format, which is always good to see.
Unfortunately I don’t see myself going back based on what we tasted for the price paid. Quite frankly, Tom Thumb seems to do a bit better for less money. They’re not bad, just not ‘mmmm… good’.

First off, if you «like» them on Facebook, you’ll be updated each day with that day’s cupcake flavors.
Secondly, although the pricing may seem steep, it’s certainly on par with other cupcakeries and bakeries. There are also other local bakeries which are more expensive. These cupcakes weren’t made from a box mix.
That said, the first time I went there, I got a cinnamon-​vanilla cupcake. It was absolutely delicious, granted I am a sucker for anything cinnamon vanilla. I recently dropped in and took two cupcakes to go, one Peanut Butter Banana, and one S’more. I first had the S’more and found that the cake was perfectly moist, yet also dense. The frosting was pretty good as well. I made S’more cupcakes a few months back, and mine MIGHT have been a LITTLE better. :) Though later, I nearly went into cardiac arrest after biting into the Peanut Butter Banana cupcake. It was most certainly the best cupcake I’ve ever, ever had. Ever. If I was planning a wedding right now, Peanut Butter Banana would be my cake of choice. However, I could see how someone might have considered the cake «dry.» Although, I would consider it more of a banana bread, or muffin, and therefore acceptably a little drier than a regular cupcake.
I definitely plan on treating myself to What’s Up Cupcake again in the future. As an experienced cupcake baker and taster, I hope someone will find my words encouraging (and ignore the nay-​sayers). :)

This cupcake-​ry is delightful! The options of flavors is fantastic! Salted Caramel, Smores, Key Lime, Chocolate Peanut Butter, Cookies & Cream, it’s kind of hard to choose! I’m working my way through sampling all of them. :)
There are lots of yummy drink options too: coffees, teas, bottled cokes, even chocolate milk! The décor is good too, 3 separate rooms to sit and lounge and nosh.
Evening weekend hours and free wifi! They just opened a few days ago, so make sure to pop in and check it out; this will definitely be our after-​date hangout.
I even found their facebook page:

made it just in time to get a couple of cupcakes to go. our choices, the lemon and the smores. the lemon was tart and could be more moist, but i love the tartness from the fresh lemon juice. the smores cupcake was the winner for me. the chocolate cupcake was moist and the frosting was a marshmellowy concoction and topped with a piece of chocolate.
i would like to see a little more frosting on the cupcakes. looks like each cost $ 2.50. a bit pricey for a cupcake.

yesterday was opening day at W.U.C. they have an very nice setup that is perfect for hanging out with friends or curling up with a good book. my mom and I bought a few to try. we werent too impressed with the salted caramel cupcake because the chocolate overwhelmed the flavor if there caramel but we were amazed by there chocolate peanut butter cupcake. it was seriously like eating a reeses peanut butter cup in cake form