Urban Rose Boutique & Salon

Patricia has been caring for my natural hair for the past few months and I must say she does an excellent job. My hair has grown significantly and it’s thick, moisturized and healthy. Everyone is always pleasant and on the few occasions I’ve walked in without an appointment, the wait was negligible. This is my go to Salon and Patricia is the only person who touches my hair at this point.

I moved to Jersey last year and was in desperate need to find a new hair salon. I started researching and found Urban Rose. As I looked through the reviews I decided to give it a try. As some of you, I always get very nervous letting new people work on my hair. I made my appointment with Patricia. My experience was great! Everyone from the receptionist to the hair stylists are very friendly. Patricia takes the time to understand your hair and learn what you want. She is not one of those stylists who hear what you want and then do their own thing. I have done services from weaves, clip-​ins, and just my natural hair and all of these turned out wonderful every time.
I would highly recommend this salon and Patricia as a stylist (all the stylist are talented). Whether you have relaxed, transitioning or natural hair this salon is a good choice.

Patricia ALWAYS makes sure my hair looks amazing when I go to the salon.

I just recently moved from San Francisco and was in need of a hair salon. A couple of months ago I got my first sew in and was so satisfied with it, that I wanted to get another done. After giving my hair a rest, I came across Urban Rose after doing a search and reading about them on their website. Getting an appointment was easy. After about 5 hours of sitting in the salon, I thought my hair would be perfect. I experienced some pain, (blow dryer too close to my head, tight braiding, burn from the curling iron) to which Natasha did apologize for. After getting home and inspecting my new do, I realized that my lace frontal had been sewn in unevenly. I had a migraine from the tightness for a couple of days, and now about a week later I have scabs on my hair line from where hair has actually been pulled out. I wish I would have read the reviews first and made my appointment with Patricia, she seems to be way more experienced.

I was in search for a natural hair salon. Now plenty of salons say they specialize in natural hair but it doesn’t meant they actually do. I researched this place, read reviews and decided to call. Patricia answered I told her what I wanted and she put me down to come in. Upon arriving she greeted me with a smile and was expecting me. I had cornrows in my hair and again stated what I wanted. I told her bantu knots, and a trim. Everything was going pretty good. She took my braids out even combed my (very curly natural) hair without breaking her combs lol. Great sign! So after the wash was over we get to the chair and that’s where my slight disappointment began. She wanted to not only blow dry my hair but also flag iron it. I had to remind her I only wanted bantu knots I don’t want my hair flat ironed. We got passed this part and she trimmed my hair pretty well. Now only to doing the knots I saw her pull out thread. I thought it was to make space but no she was going to use it in my hair. I told her no use Bobby pins if needed. She went and got rubber bands. I again told her no that’ll pull my hair out please use Bobby pins. She didn’t get upset she grabbed the Bobby pins and finished my hair pretty quickly.
All in all I’d recommend her services. She’s down to earth honest and she’s open to suggestions. I’m sure there are some naturalists who like heat on there hair, rubber bands and thread but I’m not one of them. Now that she knows how I prefer my hair to be done she will prepared next time. She is now my new stylist. I’m so glad after 4 months of moving to New Jersey I found a stylist. See Patricia of you happen to come here to get your hair done.
FYI: the shop does a wide range of hair styles as well. They also speak English Spanish and an African dialect which I didn’t ask. Needless to say they have someone who can probably do any style you need.

This is the best place ever to enjoy your time. no matter what… after amazing 5 years with you am continue happy for my decision… we are leaving fresh and beatiful… all the beauticians works great and profesional… thank you for make my day priceless! !

My daughter was visiting for the summer and was in need of a new hair style for her first trip to Canada & Caribana. Living in West New York it’s hard to find a salon that does African-​American hair and a sew. My daughter had a specific hair style she wanted and of course Dad wants to make it happen.
I searched Google and found a few shops. What made this business stand out was the fact urban was in their business name. Of course I’m always a skeptic when trying out new places and again wanted my baby to be happy.
I couldn’t have been more happy and satisfied with the end result. My daughter is extremely happy with her hair and cannot keep her hand out of it. Being a Dad, sitting in a salon is new to me so thank you NetFlix cause it took a while but my daughter says that’s normal lol.
Overall, we are happy and we will return again when she’s in town. My daughter is already looking at other hairstyles saying I wonder if she can do this or this lol. Thank you Patricia, you did an awesome job!

«Good work isn’t cheap, cheap work is no good»
Kuta is amazing, she is a very good hair stylist. Makes you feel beautiful and very comfortable. At first I wasn’t so comfortable because I didn’t know her. But I showed her and Cookie a picture of the style I wanted as well as the color and they perfected it! They went above and beyond. Cookie of course assisted in the coloring and everything came out wonderful!
They make you feel at home. Very comfortable there. They offer refreshments. They input the style and color they did on your hair which I think is great. They do not burn your hair or damage it. They don’t criticize your hair like most places do (in my case my hair is very thick and curly and a lot of my former stylist would say things like oh you got nappy hair) they are very diligent.
I left there with bouncy soft great smelling hair!

I went in, desperately in need of a relaxer and style and was assigned to a random stylist who spoke very little English and did not inquire about my hair type or ask for any background information on what products I use. After the relaxer was washed out, the stylist proceeded to blow dry my hair from soaking wet causing my hair to be frizzy and damaged looking. She then straightened my hair with little to no moisturizer and I left very disappointed and with a frizzy head of hair.
When I asked for more information on their keratin treatment the stylist was unable to articulate the process in English.
Not happy with my results and not happy the lack of consultation. Needless to say I will not be returning.

PLEASE USE THIS REVIEW AS A GUIDE OR YOU WILL REGRET IT! If I could give this place a $ 0 review I would. I SPECIALLY told the women cookie I wanted no heat applied to my natural hair she told me that the flat iron would only apply steam. I asked for my natural hair to roller set and she went against EVERYTHING I said. She burned my ends and my scalp told me it would only cost $ 20 and then charged me $ 43. I will never go to this shop again. Go to artistic hair or some other shop pricy but worth it. I HATE THIS PLACE!

I had a sew in installed last Friday and was admittedly late to my appointment. They were very accommodating and understanding and were still able to service me.
I had Natasha who throughly washed my hair and massaged my scalp, for this I was incredibly grateful and if I were rating the wash alone my review would be 5 stars. She was attentive and made sure my hair was deep conditioned and healthy before braiding.
Natasha also did the sew in, which is where I felt the caliber of service fell. I was there from 10A to 2:45P. From wash to finish, a sew-​in should not take more than 2 hours and I was exhausted sitting in that chair. The way the wefts were sewn on the crown of my head resulted in this cone shape, which I’ve been trying to flatten ever since. Also the bang I requested to swoop in front of my face was sewn and the track peeks through my leave out — so I have to part in a very specific place before it works and if the wind blows I have to run to the bathroom to make sure it gets covered.
I appreciate making my hair last, but a week later the tightness of the braids are still ver uncomfortable and I feel the bumps at the nape of my neck where the hair is pulling.
Had I paid closer attention to the reviews I would have realized that Patricia is more adept at sew-​ins and would have scheduled my appointment with her.

I cannot help it, but I must write a second review of Patricia’s styling service!
As a recap, 2 weeks ago, I went to the salon for a classic sew-​in. 5 stars!
Today, I sat in Patricia’s chair for partial highlights. I’ve always been very nervous about color. will it be too bright, too red, too orange?! I showed her a photo of Beyonce’s highlights, a combo of honey blonde and caramel highlights. After she applied the color, roller set my hair, blow dried and flat ironed, voila! The magic was revealed. The color I’d envisioned for my look was spot on. She’d nailed it!
I can’t speak highly enough of Patricia and her styling talents! Please visit her, if only for a simple wash and set. You will be so pleased :)

I was in desperate need of a new stylist and was thrilled to stumble upon the Urban Rose website! It was such a relief to be able to read about the place before choosing it for an appointment. I also liked the convenient location as I didn’t want to have to wander all over New York City to find a salon if there was a perfectly good one in Jersey City.
What a professional and interesting staff! Everyone is friendly and eager to make you feel comfortable as soon as you walk through the door. There was music on, people were having nice conversations, and it was just a happy atmosphere! Also, it’s nice to feel like the staff gets along well. Style is truly a passion for the team at Urban Rose and they want to make sure you love your look when you walk out of the salon!
I haven’t had my hair blown out straight for nearly 15 years. They gave me body and shine without a relaxer and I am so appreciative of that! They also gave me good suggestions on how to take care of my hair in general since I wear it curly most of the time.
This was such a fantastic experience and I look forward to utilizing the excellent services of this talented team for many years to come! I also plan to treat family members to a visit when they come see me up here!

I found myself in NJC and totally unable to wakeup from a horrible hair nightmare; If you read my prior reviews, u will understand how serious I am about my hair and who touches it. Seriously, I was in the middle of a two week trip and knew I looked like a total mess despite having my extensions redone merely 3 weeks prior. Not enough glue in the beauty supply to fix my issue so I turned once again to Unilocal to help me find someone who might be able to at best, transform my problem from terrible to just sorta’ bad. Worse yet, I didn’t have a car so location was limiting factor. Found a salon that seemed to offer just what I was looking for less than two miles away! Read multiple Unilocal reviews prior to my arrival. Was still unsure and somewhat puzzled how to interpret the many reviews that consistently described the people at this salon as «super nice», and «really nice» etc. Seemed like an exaggeration. Couldn’t imagine how much «nice”-r they could be than other places. Isn’t everyone „nice“ when you are potentially going to come in and spend a couple of hundred dollars!!!
Boy was I shocked when I went in for my appointment. „Nice“ as used in prior reviews was extreme understatement. I felt like the Queen of NY for a day. They welcomed me in like an old friend the minute I walked thru the door. Then begin the service and hospitality–
» Was I hungry or thirsty” or «hot or cold?» And throughout my appointment they continually queried, «whether I was okay and if I needed anything» and whether «I was okay or were they pulling my hair even slightly?» They even did things like looking after my handbag and consistently preventing me from even lifting a finger any time I attempted to do so. I have never experienced such concern for my comfort and happiness from any beautician, service provider, friend or even significant other. Without even a trace of phoniness, these beauty goddesses made my several hour appointment feel like a pampering session.
Now add to this, the extreme quality of their work. They were familiar with all different extension methods and services. They even knew extension methods i had never heard of. I also couldn’t help but notice that they were ok working on all hair types too-​since I saw several different nationalities of women all getting their hair done. In a nutshell, the quality of the work was top notch and prices were ½ to ¹⁄₃ of what I would have paid on the West Coast. Natasha was the stylist that hooked up my hair; she proved to be more than just a nice person and a pretty face, she was an absolute pro of a weaver!!. Braids and hair were tight and flat and she managed to work with the mess I had without even needing one additional piece of additional hair. I was blown away by everything I encountered at this off the beaten path salon. Whenever I am in NYC or NJC, i will make sure to schedule a day out to come to redo my hair!!! Another true Unilocal diamond find-​this salon was absolute perfection.

This review is months overdue. I had gotten a sew in weave done by Patricia. Everyone that has written a review are right. The staff is very welcoming and hhospitable. I was offered coffee and buttered bread as soon as my coat was taken away from me to be hung and i was sat down. Eventhough i had first said no Patrica wouldn’t take that for an answer lol! Im so happy she talked me into it because she made me a great cup of coffee! Anyway when Patricia was done my Brazilan curly hair looked like it was grown from my own scalp. I have NEVER had a sew in that layed so flat without bumbs and gaps! I recieved lots ofcompliments and even people have asked me was it my own. Never happened with any other sew ins ive had. I am a costuner for life!

Another satisfied visit with the amazing Folks at Urban Rose. I made my appointment well in advance and was able to get Cookie for the entire day as my process took that long. When you want perfection you sit back, relax and take your time to enjoy the awesome process of beauty. If you’re one who is always in a hurry and is used to the «Doobie Shop» treatment then the skills and perfection of Urban Rose is not for you.

I started going to Urban Rose in September of 2013. It was becoming a big financial strain to continue going to my chi-​chi place in the Flatiron District, and I really like the idea of supporting local businesses. I only use L’oreal’s INOA to color my hair, and this place came up on L’oreal’s website — total score that it’s about 5 minutes from my house and is really reasonably priced.

I found the staff to all be really professional, but at the same time warm and welcoming. They treat their customers like old friends, and it seems that many of them ARE old friends because they’ve entrusted their hair to Cookie’s hands for many years. I’ve been there at least once a month to retouch my roots, and I have literally seen generations of family members together at the salon. It’s that kind of place. Unlike my old salon, they’re not serving Pellegrino or cappuccino — but so what. I’ve always been offered coffee, tea, sodas, water, bagels, bread — they are incredibly customer service oriented and extremely kind to all of their customers, and I very much appreciate the attention.
Most importantly (and hey, it IS a hair salon), they always do a fantastic job on my hair. I have very long curly hair that I have never been able to blow-​out on my own (seriously, it’s super thick and long and impossible to do myself), and they are incredibly adept with it. Cookie created some lovely highlights for me, and really uses color creatively. I have never felt any pressure to try treatments or different products, which is a really big pet peeve of mine with salons. In my opinion, this salon goes above and beyond with their services AND their customer service, and I highly recommend them.

I started going to Urban Rose because of the great reviews it got on Unilocal.I have natural hair and Dwayne my stylist is GREAT!!! He does a very good job! I would definitely recommend Dwayne to anyone who wanna check this place out. The rest of the staff is very friendly and attentive. They’re always asking if you would like something to eat or drink.
Dwayne works Thursday, Friday and Saturday.

Loves the way Patricia does my hair.
Love how everyone in the shop are friendly and extremely professional.
Love the reasonable prices
Love that if you come in around 9am on a Saturday I can usually get a bagel and a cup of coffee.
Can’t recommend this place enough!

LOVE everything about this place!!! Not only are they highly skilled on all hair types, processes, treatments etc… the team is very friendly, accommodating and professional.
Alicia (owner and master stylist) turn my partially grown out integrated bang into a sharp short cut and i have been growing out my hair ever since. Each transition was beautiful and easy to maintain.
I raved so much about this place that several of my friends now go here and my mom drives over 2 hrs to come here!
I will be a client forever!