DEEN Designer Apparel

Had some cute stuff but every shirt I looked at was a Small/​Petite was all they had on the racks. I’m not obese but not a Small/​Petite either. Also, two girls were working there and chatting and didn’t even say hi to me and I was the only one in the store. I live one block away so did just stop in while walking my dog after the gym so I may have been in sweats but are you kidding me? I just felt that everytime I walk by the store it’s empty so when I went in I’d at least expect a hello, not a look like i didn’t belong or something. Who knows, maybe they knew I didn’t belong since I’m not a small/​petite size. :)
they did have some really cute candle holders and jewelry there.

What a gem this little boutique is! The owner/​buyer is such a lovely person and she has such a great eye for style — she finds the most amazing designers to include in her shop!
DEEN loves supporting local artists and designers and gives back to the community in other ways, too by participating in the local art tours and proudly displaying local artists year round in her shop. The shop always looks stunning and there’s always something new and lovely to find inside.
DEEN has a fantastic selection of women’s clothing, accessories and jewelry along with some really special and unique decorative items for the home. I really don’t know how she finds this stuff! I love the new location, too, right in Trump Plaza. The new shop has windows all around it and it fills up with sunshine and every inch of it just sparkles.
Hands down, the best boutique in Jersey City.

I really love this store. The customer service is fantastic. It’s a relaxing atmosphere and the owner is a wonderful person. She’s a great buyer who takes great price in her store, her relationships with her customers, and the pieces she displays.
I’ve gotten some very «key» pieces here over the years — awesome dresses, shorts, etc. The owner has a great eye and picks pieces that are stylish and different. I’ve also picked up some great accessories.
My advice is to go early and often. As a small boutique, she has limited space. So once somethng is gone, it’s GONE.

I absolutely love Deen Shop! I always fall in love with the clothing and accessories in this store. By far my favorite in JC. I tell everyone I know about the amazing and affordable items here!

Deen shop is the only place to shop in JC! I absolutely love her designer jewelry. And with such great prices anyone can shop there for great gift! I have gone gift shopping there for the past three occasions and my girlfriends ALL loved their gifts! + Shez is so wonderful and helpful! She’s amazing.. .. Happy shopping!

This shop has everything — original pieces by local artists, unusual designer togs for men and women, homewares (vases, cushions, candlesticks etc), accessories for dogs, handbags, scarves, jewelry, shoes etc.
I think it’s the perfect place to find a present for someone, but also to pick up a few little treats for yourself. I’ve been in a couple of times and the assistants are always friendly and very helpful. And I’ve always walked out with something I shouldn’t have bought, but couldn’t resist!
The prices are very reasonable, and the clothing pieces are a little unusual — not your boring high street /​chain store fodder.
Definitely worth a visit if you’re in the area.