Pura Vida Gallery

I LOVE LOVE LOVE MICHAEL! DANNY! JEFFERY! I visit them when I come to Pura Vida and I am enamored with everything in their aesthetic atmosphere. I want to live in JEROME to experience Incredible Human Beings in an extraordinary space that contains superior works of art. Much love and admiration from your friend from Reno– Debra! Can’t wait to go to Handcrafted in Solona Beach, .cA.

I agree with the majority of reviewers-​this place is stunning. Jerome is such a unique place, the exterior of the town does not reveal that upon entrance to many of the shops they house the most unique, creative works of art you will ever come across.
On my last visit to Jerome, I came across Pura Vida. Everything was fabulous and decently priced, but what I remember most is they had scarves made with pieces of fabric suspended within the framework of the scarf; they were absolute incredible works of art, the kind of thing you will never find in other stores. l am sorry I did not get one, but now I have an excuse to go back.

I have a gorgeous silver bracelet that I bought at Pura Vida a few years ago. It’s Indian made, and features several bands of beaded silver that wrap around each other to form a cuff. It is simple, beautiful and fits like a glove.
Highly recommend Pura Vida for jewelry shopping if you’re in Jerome. Great items, fair prices, nice people.

What a gem! No shortage of unique and stunning art pieces here! Settled on some exquisitve candles unlike any I had seen before but it would have been easy to buy so much more. The service was excellent. Definitely a must if you are in Jerome.

Great place to browse and maybe pick up something unusual and handmade by an artisan. Love the wood & glass tube vase I bought!

Amazing gallery! Absolutely great collection of jewelry and art for the home.
A lovely place to spend the first Friday art walk.
The owners are wonderful! They are helpful and not at all pushy.
I was there with 5 girlfriends on a road trip from ca and we were blown away by this place. Despite widely varying styles, we each left with at least one piece of jewelry. Reasonably priced & unique. Of all the galleries we visited during our time in Jerome, this was hands-​down our favorite.
A must-​do in Jerome!

Very little in this store stood out to me amongst all the galleries in Jerome.
The two items that caught my eye were wonderfully shaped wooden candle holders and a certain tasteful T-​shirt, but I have a feeling that’s partly because there are so many truly ugly shirts to be had in tourist traps of this sort.
The rest was OK but unremarkable things you’d probably be safe giving as gifts. Not tacky, just not must-​haves.

Pura Vida has to be my favorite store in Jerome. Every time we go, I find something fabulous, sometimes for myself, but usually gifts for friends. Simply put, the owners have impeccable taste.
Their jewelry is beautiful and unusual. I would wear almost everything in the store. If you want something stunning, yet subtle, this is your place.
They have witch balls and candles, vases, glass sculptures, clothing, metal sculptures, incense, soaps, framed wall décor, side tables, and pottery pieces. Not a ton of every type of craft, but extremely well chosen ones, representing what must be the best and latest of an artist’s work.
I have also never felt ripped off, as sometimes you do in the higher end galleries. It’s not cheap, but you feel that you have gotten a good value for your money. The owners are also very helpful and knowledgeable– they even remembered me and my husband from our visit a year ago and remembered what we had bought. I fully intend to make this at least an annual stop for gifts that make an impression.