You can almost smell the«EGO» this store was built around — unfortunately I expect them to strike out after hitting a home run with Lulu. Does the wife and son really expect people to spend around $ 100 on a made in China T-Shirt? Trying to build an empire around a material rather than a need in the marketplace is their mistake. That said, I bought a T from them yesterday — hypocrite? No it was reduced from $ 88 to $ 28 — about all it is worth. I gave 2 stars due to the exceptional customer service and the free bottle of Perrier!