Price-wise, you’ll pay more for items you can get at other places. But you’ll also get more personable service. I like to go here when I have technical questions or am just unsure of what I need. I like how they help you shop and let you try out a product before you buy. They speak to you as soon as you enter and make sure you know they are there if you need assistance. When I don’t know what I need to buy, but do know I need someone to give me their time and expertise on electronics, I come here. If I know what I am doing and know what I need, I go somewhere cheaper.