Tattoo by Rebecca D. Turner

I just finished Rebecca Turner’s book, Tattoo Turn passionate customer service into advocate marketing for your business, and have to say I found it most inspiring!
Tattoo is a quick weekend read and well worth your time. Turner takes us on a deep dive into what inspires a customer/​client to recommend your product/​service. She breaks it down into 10 attributes which she calls «advocate marketing» that include differentiation, loyalty, customization, and much more.
I get so busy at times it’s easy for me to forget why I quit my corporate job and became a VA in the first place — I wanted the opportunity to do my very best work for truly excellent people. This book reminded me that its PASSION FOR OUR WORK that makes what we do meaningful not only to us but also to our clients.
Prior to reading this book I had not considered writing a formal customer service policy or a credo that formalizes how I feel about my clients but I now see that these things matter. They matter because how you treat your clients matters every bit as much as the product/​service you offer.
Finally, if you are a quote junkie like me you’ll REALLY enjoy this book — she has found some ringers that will make your heart soar, for example: «Try not to become a person of success but rather a person of value.» Albert Einstein. Awesome!
You can buy the book by visiting
or calling 800−283−8946.