La Nouvelle Fine Cleaners

If they had been more upfront about their ridiculous prices, I would’ve given them a higher score or better yet not used them. We had just moved into the area and when I did a search for «dry cleaners» La nouvelle popped up as an option. When I dropped off my husband’s 7 shirts for laundry, I had a long conversation with the clerk about being new to the area. Good business practice would’ve been to say: «we are a specialty dry cleaners and I should warn you that our prices are very high for every day wear» e. g your 7 men’s laundry shirts will cost you $ 130.00. But unfortunately either greed or bad judgment prevented the clerk form parting this simple information. Don’t use this cleaner unless you have money to burn or a very valuable item that needs to be preserved.

Great experience. My partner and I went there to get my red dress pressed for our wedding.
They did a great job.
Service was fast.
Would use again.

Really? It’s not often a business hits the tri-​fecta of terrible price-​value, poor quality, and nasty customer service. $ 25 to dry clean a pair of men’s slacks and $ 27 to dry clean a men’s cotton sweater. Really? Perhaps I could make a case for $ 34 to dry clean a men’s linen sport coat, provided they did not shrink the coat. I realized that by paying these prices I have become part of the problem of paying more for image than substance. At one time La Nouvelle did outstanding work for a high, although reasonable, price. That time has passed and they are now trying to soak those who are either inattentive or ignorant. I am taking my business elsewhere and I recommend the same to you.

La Nouvelle is the only place I suggest you bring your wedding dress to be cleaned in the Denver Metro area. They are extremely professional and will go above and beyond to make your dress look exactly as it did on the day of your wedding. I had made the mistake of bringing my dress to another cleaner prior to bringing it to La Nouvelle. Whatever cleaning process she used ended up taking the sheen out of the Silk Faille fabric and making the dress look cheap and frankly ruined (and hardly any of the dirt around the bottom was removed). In my mind I was thinking that a) the person is the same individual that does almost all of the alterations (and some of the sample dress cleaning) for one of the very big name bridal boutiques in the highlands so they must know how to clean a high end dress and b) it just didn’t make sense to make the investment in the cleaning process once the dress has served its purpose. Boy was I wrong! There is an emotional attachment to your wedding dress and to see it not look its best was just extremely extremely upsetting. Don’t make the mistake I made. invest in the cleaning process! My Sister had taken her very expensive lace dress here about 9 years ago. The bottom was filthy when she dropped it off and they got every single speck of dirt out. It still looks amazing to this day! I highly recommend La Nouvelle!

La Nouvelle is a wonderful fine cleaners. I have been taking my clothes there for years. Everything come out looking fantastic. They are a lot pricier than your average cleaners. I take my nicest items there. Burberry, Gucci, and Escada, to name a few, don’t belong at an ordinary dry cleaners. I’m not saying this to sound pretentious. It’s just that some clothes made of fine cashmere or wool, and those with fancy beadwork, etc. can’t be sent to any old dry cleaners to be thrown around, roughed up, and heavily starched to no end! The staff is extremely nice, and do a fine job! If you have a treasured piece of clothing you want to get cleaned, and don’t want to take the chance of it getting ruined, then you should check out this cleaners.

This place is the absolute bees knees of dry cleaning. They do such a wonderful job I would never take my clothes anywhere else. Prices may be a little steep but like the old saying goes, «you get what you pay for!» This place brings a new meaning to High End Dry Cleaning. If I ever have an issue the staff always goes above and beyond to make things right and make sure I am taken care of as a customer. If you ever need anything don’t hesitate to ask for Andre he is the manager here and he is always so personable and professional.

Wow this place sucks. They do not do laundry for women’s clothing here! I have a lot of things I need laundered, not dry cleaned. Cotton dresses, cotton pants, the occasional Jean, things that just shouldn’t be dry cleaned all the time with harsh chemicals!
The proprietor gave me the song and dance about how the machines were too big for women’s clothing. What a crock. Even women’s button downs! I know for fact that my button down shirts are easily bigger than a men’s small probably closer to a men’s medium. This is a crock of poo.
Guess this is not the place for me!!!

I am enormously impressed with this establishment. I have a number of Brooks Brothers Black Fleece suits that I wear very often. Having taken them to a number of local dry cleaners in the Parker, CO area, I had consistently been underwhelmed by the quality of work done on them. Whenever I picked them up, it felt as if I’d shortened their lifespan by sending them there. They had that awful sheen that comes from poor quality chemical abuse and the wool would feel stiff and thin. I had heard of La Nouvelle several years ago when I worked at Saks 5^th Ave in Cherry Creek. The women in the designer and bridal departments always used to recommend it to clients who needed their gowns cleaned (with the advance notice that it was very expensive). I called ahead of time to find out what a suit would typically cost to have cleaned there and they informed me that it was generally $ 54. I was thrown as I had not expected it to be more than $ 25. Initially I didn’t think that I could justify the cost, but after considering the fact that I spent $ 1500 on the suit and wear it constantly, it seemed prudent to pay for good care. I took one suit in and picked it up yesterday; I am sooooo pleased! It feels and looks brand new! They stuffed the sleeves in order to maintain its shape and actually pressed it properly (it’s a three button with roll over lapels that needs to be pressed as a two button would). There were some small repairs that they decided were needed and completed them at no charge. Also, because I pre-​paid I was charged half price (not sure if that’s a regular thing or an offer for first time customers). If you have excellent clothing that needs proper care I can’t recommend this establishment highly enough!

So here’s the thing: I am completely OK with paying extraordinary prices for extraordinary items/​services/​etc. If I get an extraordinary meal/​experience/​service for a good price, I consider myself lucky.
Unfortunately, the value proposition of La Nouvelle is out of whack. For the exorbitant prices they charge, they deliver a mediocre product. The service is excellent, everyone is really nice. Their overall dry cleaning/​laundry just isn’t that good anymore. All cleaners make mistakes (they price something wrong, they miss a spot, they are late, etc) — I get it. But they really have diminished in overall quality, these occasional little mistakes notwithstanding.
10 years ago, I would have sworn by La Nouvelle as one of, if not the best I’ve ever used (having lived in LA, NYC, and Chicago). I am sad to say that I don’t believe that anymore. I really wish they would up their game!

Rating is challenging because it weaves various elements into one discrete number. In terms of cleaning La Nouvelle is fabulous. In terms of keeping a watchful eye for required maintenance on your garments they excel. My complaint lies not with their process, or even some of their staff who seem to grasp customer service, but rather with the owner.
A month ago they lost several shirts of mine. The «Manager» brought it to my wife’s attention, apologized, stated that they had apparently been «delivered» by accident to another location (?), and that they would reimburse us for the 3 lost shirts. My wife was instructed to buy 3 shirts and produce the bill. We purchased three shirts as instructed (from Nordstrom, a company that truly treats the customer with respect), provided a bill along with a «Thank You» letter for their integrity, and were told during the next few weeks that the owner needed to approve the credit.
We were just informed that «the owner says your shirts were delivered to you and we are not reimbursing you». I read this as either «we were wrong and now we think you’re lying to us» or «I don’t want to honor the appropriate customer service gesture made by my Manager so FO». People like the owner of this company need to live with themselves. He has lost our $ 100 to $ 200 per month in business for the next 25 years — I hope that being cheap and of poor character is rewarded fairly.

PAY FOR THE BEST AND YOU WILL ONLY CRY ONCE
I have been bringing our dry cleaning here for about 10 years. We live in Boulder, so this trek to S. Denver is no small investment of time, but we are a family who loves our clothes, and I grew up and worked in the dry cleaning business with both my father and my grandfather, and know how difficult it is to produce consistent results with a myriad of fabrics, varying garment qualities, lipstick left in pockets, mysterious spots, etc.
We look for attention to detail; careful handling of our garments, consistent pressing, minor repairs if necessary, service that is both attentive and customer focused. La Nouvelle has all this. How many retail businesses have you visited where the same staff greets you year after year? That speaks to my idea of a well run business. Yes, relative to others, they are expensive, but they do have a less expensive tier of cleaning, and I consider it a great value to trust that my clothing will come back in better shape than when it went in.
My boss used to say «What do you want; Fast, Cheap or Good? You can only have two of those». In this case, we choose «great» and leave cheap and fast for others.
Regarding issues of sustainability, the big picture is that when a business can thrive and provide a truly superior product, I don’t worry about plastic bags or tissue paper or even the solvent (though my family used Stoddard solvent and I found it to be far superior to «Perc», environmentally, in safety and in the quality of the cleaning).
I write this review because I have lived on both sides of the counter, and find so few organizations who can support this standard of excellence in an imperfect world that it seems proper to recognize those who do.

This is not a place for your «general dry cleaning». This place is amazing. 99% of my clothes are high-​end. They are way more expensive that other cleaners, but this is not the place for your Ross attire. They have many high-​profile clients from all aspects of Denver. They will even pick up at your home or office if you are in Downtown or a few surrounding areas. They do not use a metal heat press on clothes so there is never any scorching. I had an Hermes tie that I though was dead due to a few spots. When I got it back it was like new!!! Definitely recommend La Nouvelle over any other cleaners.