It’s a fact of life. Babies wear diapers and babies get diaper rash. I really thought diaper cream was all the same junk, some overpriced cream that didn’t live up to the claims. I received Butt Paste as part of a shower gift for my second child and it seriously changed my life(and my baby’s) for the better. Blairex Labs is the manufacturer of Boudreaux’s Butt Paste. How can you not absolutely love this product. Even the name is fantastic. The big yellow jar with the little bald, naked, big-eared baby on the front. Butt Paste has a nice consistency, not sticky or slimy. Wipes of easily but protects little booties and smells like yummy vanilla frosting. Don’t be put off by the price, it is worth every penny. I had been buying the 4oz tubes for $ 7.99 but just upgraded to the 16oz jar today. $ 15.99 at Target. A deal. fyi for a free sample!