Icing

NOT EXACTLY QUALITY BUT FINE FOR ONE TIME WEAR!
I went into this store today looking for hair accessories for my adult daughter. I wanted something casual but they only had more formal pieces, like diamond studded tiaras and items that you might wear to prom or for a wedding. They also had clutch bags for formal occasions.
On the casual side, they did have shoulder bags, scarves and loads of costume jewelry. There is quality costume jewelry and there is costume jewelry that is sold in stores like Icing. When she told me that all jewelry was $ 5, I thought my ears would bleed.
This is just not a store for purchasing quality items it is the store for the moment, wear it once and then donate it.

I’m like super impressed here. I remember going to The Icing yeeeeeaaaarrrsss ago. Like from the 90s in NJ to the 2000s in Kennesaw (Town Center Mall) and I must say Icing has super grown up since then!
I remember Icing being a bit more like Claires, in the past. It was a little kiddy with cutesy hair accessories, jewelry, chachkies, etc. It was a fun place but admittedly with a more «immature» target audience.
Today, I stopped in at Mall of Georgia, and I seriously didn’t recognize the place. It is like the beautiful, mature, responsible young college student down the hall, now. There are still the same kinds of products, but now less obnoxious and loud. and more directed towards a girls or women in their 20s, I’d estimate. I am 30 and think there are plenty of options in there for myself and ladies older, as well. Pretty purses and wallets, cute wall decorations like small canvases that say «Beach Please» — ha — flower halos and probably-​difficult-​to-​figure-​out-​hair-​accessories, even pretty scarves, fashionable flasks, bridal accessories and «nicer» looking makeup. I have to say I am a fan and I was really close to buying a new wallet (but my current wallet is still working for me — I just can’t fix it if it ain’t broke.)
I ended up leaving with two buy-​one-​get-​one 50% off hair accessories that I probably don’t need and may only use like once every 8 months, but I’m pretty excited about the store. Definitely check it out for cute going-​out jewelry, gifts for your girlfriends and must-have-but-don’t-really-need purchases. :)