Hatzlacha Supermarket

Hatzlacha means «Success» which I could say they have in the part of having a big selection of everything you could want in a supermarket.
Although it is not the most beautiful supermarket that I’ve been to and is a far cry from say Pomegranate In Flatbush or Breadberry in Boro Park, but it is still a very nice and big supermarket with everything including Fresh produce, Fresh fish and sushi department, meat and deli department and even a fresh Pizza and ice cream department.
Another thing that I like about Hatzlacha is that the isles are wide enough for 2 – 3 people standing at the same spot without feeling the people next to you invading your territory…

Hazlak’ha — I’m trying to write it more phonetically, but I don’t know if that helps. Or if I phonet-​i-​fied it correctly. The k may be a little much. Aspirate!
I have lived down the street from this place for a loooong time now and for some reason have never gone in. I live near several kosher grocery stores, though, and two are actually closer to me (Chestnut and GreenFresh). However, I rode my bike down here today for some sour pickles, olives, and hummus, and wasn’t disappointed.
Sadly for me, it’s the time of year when many Hasidic families book it outta town for the summer… so it was a bit quiet in Hatzlacha this afternoon. They were playing soft music over the speakers, which gave the experience a fairly ethereal affect — I don’t necessarily feel like I’m stepping into another world like other people said, but maybe I’m just getting used to shopping in my neighborhood. But I feel like I’m stepping into someone else’s world, for sure, and I’m always in a state of sort of gentle awe. I *really* wish someone in the Orthodox community could take me shopping with them so I could really take full advantage of all this store has to offer. But alas. You know how it is.
Hatzlacha has a great selection of pickles — I bought sour pickles for the first time and when I tried them at home they were delicious but I could only eat half of one because they are, indeed, sour. I thought there might be more of a selection on olives, but it seemed similar to other non-​kosher stores, so I just grabbed a jar and went on my way. I also got Sabre hummus, my favourite, for like $ 4 — SERIOUS DEAL. I think it’s about 5 – 6 at other places I buy it at. Everything I bought was about $ 3 – 4 dollars, which was excellent, and a most things were on special.
When I checked out, the manager or someone in charge was talking to the register guys and he greeted me and asked how I was. The guys at the register were polite (they were Mexicans… but I seriously wanna be rung up by cute Hasidic boys one day, come onnnnn) and the manager-​or-​such dude thanked me and told me to come back again soon. Thank you sir, I will.
I liked Hatzlacha a lot, and I will definitely go back. I still wanna have someone show me the ropes though *bats eyes in general direction of Williamsburg* :)

Hatzlacha is a Kosher supermarket located in the Hasidic section of Williamsburg.
For me the most important component of a enjoyable grocery shopping experience is in following order.
1– Price
2– Wide range of product
3– Comfort– Wide aisles, no long lines
4– Service
Here is how Hatzlacha scores
Price, A
Pretty average, however they always have specials where you can save 10−20%, I stock up on specials.
Range of product, A+
They carry everything I need covering all the food companies.
Comfort, A+ Wide aisles, clean store.
Service, A
Usually service is high on my list for my preference in shopping however in a grocery that you frequent you don’t really need big service, you already know where everything is.
All in all its a great shopping experience my favorite supermarket.

Walking into Hatzlacha is like entering another world. The first thing you will likely see is a huge hacidic man yelling in Spanish at the people who were supposed to be stocking shelves but who were clearly doing something else. There will be kids running around shouting in Hebrew while their mothers buy food. The whole scene will be made even more foreign by the Klezmer music playing softly over the PA system.
Hatzlacha is in the heart of the Hasidic part of Williamsburg so everything they sell is kosher and most of the products are from companies that I have never heard of. They have all sorts of weird food products including self heating meals and about 25 varieties of hummus. They also sell prepared food which looks pretty good although I have never tried it.
Every time I go here the store is torn apart as if they started reorganizing the whole store but they never got around to finishing. I shop here a lot because I live nearby and it is very convenient. If you decide to visit, be warned that they don’t sell a number of things that you would find in most grocery stores and also, you will be the only non-​Hasidic person there.