This is the home of my eye doc, where I buy my contacts and recently got my glasses too. I love that it is a one-stop-shop. Joe is the super awesome attendant there, and he got me plenty of savings on my contacts which made it a better deal than using my insurance. As for the glasses, he helped walk me through everything and sorted everything out through my vision insurance. I’ll be honest, I feel target overall have a limited and expensive amount of frames, and their lenses are pricey too. My glasses would have been well over $ 350 without my insurance, and they were only target brand frames, nothing fancy. Their lenses would have been roughly $ 250 by themselves. So as for price I think its pretty over the top, but I love the service I get there, and if I have any problems the doc is right there too and he’s great. It’s very easy to make an appointment too, you can call, book it online or look at the board at the front of the store to see open spots. Overall a great experience.