Sports Garage

Neat place. High end bikes but the staff is open, warm and friendly and don’t come across as bike snobs. They recently had an awesome «Garage Sale» and I picked up an SG branded riding kit (very high end) for 20 freaking bucks! The bikes are AMAZING but a little beyond me right now as someone new to biking, yet the staff was willing to take time and talk to me about them.
SG does these Farm to Table rides in cahoots with Jacob’s Farm and they are well organized and run very well, but slower riders might have trouble keeping up even at a talking pace. Later ride descriptions now include MPH numbers (about 15) I struggled a bit myself during my ride, and a couple riders dropped out during and met us back at the farm. Still, I recommend the activity. Lots of friendly, interesting folks to ride and dine with.

This June I did Ride the Rockies and the Sports Garage participated as one of the mechanics to help along the ride. On the evening before the ride, I stopped by their tent to have my bike looked over and Chris, the owner of the Sports Garage helped me. He was great.
At one point, he looked at me and then my fairly new bike and asked, «So how’s that stock saddle working out for you?» It seemed fine at the time but after several long days of RTR, I had some serious saddle sores. I stopped back at his tent after day 3, and he measured my seat bones and pulled out a great saddle that was also very affordable.
I had gotten a professional fit for my bike but he didn’t like the aggressiveness of the fit. He made a comment that many fitters fit bikes as if the riders are Tour de France racers which doesn’t always work for normal people. After I gave him my okay, he then made a few adjustments and what seemed like a very good bike became an amazingly great bike. Wow — just by eyeballing it, he made a substantial improvement.
I live in Virginia but would half consider flying to Boulder for my next bike after my experience with Chris and the Sports Garage. Too bad Unilocal doesn’t allow for ten stars — they really are stellar.

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I’m 72 so I’ve been riding for a lot of years. I’ve owned high end bikes from way before they were lugged and hand made in italy so I think I know my way around a bike shop. And I’ve been to hundreds of them in the U.S. and Europe and Sports Garage is bar-​none the best bike shop Ive ever been in. These guys really know their stuff and they treat everyone with respect. They are gernerous with their knowledge and take the time to give you a great education even if you’re just buying a set of brake pads. They build great wheels and they will make your bike ride like it was brand new. And they take trade ins.
I live in Tucson and we have some pretty good bike shops here but all I have to do is pick up the phone and Camran Taylor sends just what I need.
Jay Aronow

The bike fit service is awesome. CJ is an artist.

The Sports Garage is the best bike shop in Boulder hands down for service. When I stupidly broke a valve stem off in my front fork air chamber and then tried to drill it out thus making the problem that much worse the Sports Garage came to my rescue. I bought my mtn bike there and I was leaving for a trip to Moab in 2 days. They overnight-​ed all the parts I needed, even taking some parts from one of their demo bikes, and then rushed the mechanical service on my bike to get me back on the trail before my trip. There isn’t another shop that will do all that for you in such a short amount of time and put you at the top of their list. I was so amazed and impressed I bought each of the guys that helped out a case of beer, I never done that for any other shop!

I had no idea this was a high end road bike shop when I arrived. I just needed the fender repaired on the bike that I borrowed from a friend and since I am visiting Boulder, I don’t have any tools to do it myself. So I looked up the best shop on Unilocal… arrive at Sports Garage. They were super polite, helpful, courteous and they fixed the fender on the townie I brought in. I rarely write reviews, but I feel they deserve acknowledgement of their kindness, service and excellence. Thank you Sports Garage.

HORRIBLE SERVICE!!! I’ve waited a while to write this review because I hate burning a local shop, but this is an honest experience I feel compelled to share with those looking to buy a bike or looking to service their bike.
–Brought in my bike to have some routine and very simple services done on it last spring (March before the snow melted). I was given an honest estimated time for completion ~approx~ 2 days. 2 days went by and no call. I am a patient customer so waited for a total of a week and a half w/​o a call and decide to call them. When I did call I found my bike wasn’t ready – no apology – just an uncaring half ass new estimate for time. I arrived the day I was told it was to be done 2 weeks later (all in all)– only to find the bike was not finished, not only not done but only one part was installed I could have done my self in 5 minutes. I got another uncaring response and a smug «oops» face. I humbly asked for my bike and parts and walked away. All of this was a test as I could complete the services myself in 2 hrs flat — -(please see below as to why).
–A year prior to the above experience I had a similar experience — - 2 weeks for routine maintenance when only quoted 4 days… in the off season!!! — – and again NO CALL.
–I tried hard to support this local shop based on several recommendations, but they continued to fail to deliver. — My last attempt was a test, as I was looking for the shop I was going to spend my 7,000 $ for my dream bike. A shop is only as good as it’s service department. Any monkey can let you test ride a bike and swipe your credit card. Service department customer service will tell you EVERYTHING you need to know regarding a shop including INTEGRITY. I spent my 7,000 $ somewhere else with the same service test and amazing results from them.
–Lastly, I used to receive incredible service when the store was under prior ownership. It’s sad to loose such a great shop. TAKE YOU BUSINESS SOMEWHERE ELSE!!!

Great little bike shop, friendly service. I like the décor too, not that it matters much for a bike shop.
I’ll just say that it’s a place that’s run by people who like to ride their bike,

Great small bike shop. Excellent service department and sales team. Stay away from bicycle village and the other big box stores and give a real local biKe shop your business.

BEST BIKE SHOP IN COLORADO… Looking for a shop where professionalism meets home? Sports Garage is your place! I have been to multiple bike shops and none come close to meeting the standards that SG upholds on a daily basis. Upon entering you will be greeted with a smile, and rest assure, you will never be left astray, which I find all too common amongst other bike shops. At SG you will never be pushed to buy the most expensive bike and/​or parts, rather you will be presented with a multitude of options and always walk away feeling confident in your purchase. But wait, the relationship doesn’t end there… once a customer, always a customer at SG! I got an amazing bike fit with Chris Jacobson in November and have since been back 3 times for minor adjustments after my body had settled into the new position. I have never felt so amazing on my bike like I do now and I owe it all to SG! I drop off my bike for repairs and it comes back looking and feeling brand new. These guys know what their doing and because of this they instill confidence in you. From the sales people to the mechanics to the owner, I couldn’t ask for a better home for all of my cycling needs!

I generally don’t shop at Sports Garage, but only because I receive a substantial discount at another shop in town.
That being said, it would probably be the main place I shopped if I did not get said discount.
The staff is EXTREMELY knowledgeable and friendly. They have absolutely no «Boulder Attitude» at all (which tends to be the norm at a shop of this caliber).
The selection of bikes is unbelievable. They may not have the most bikes, but I really don’t see the point in having a ton of bikes when half of them aren’t worth riding. They seem to have spent a lot of time making sure they have a good selection of great bikes that will work for a variety of riding styles and body shapes/​sizes.
Don’t go in looking for a $ 400 bike though… it’s not that kind of shop. They do have reasonable priced bikes, but don’t really cater to the low end rider. If you are looking for a serious bike shop without the serious attitude this is a place to check out for sure.

I have been in Boulder for about a year and I am an avid road and mountain biker chick. I been floating around from one bike shop to the next trying to find a shop who could help me with my mountain bike needs. I have been pretty disappointed … until I found Sports Garage.
The shop seems small at first but they have created a very well supplied shop. The staff were immediately attentive when I walked in my street clothes and Stacy was very knowledgable about fitting me to a mtn bike (because it is different fitting technique for mtn bikes than road biking fits). I was only demoing for the day and they spent at least an hour answering my questions and concerns, fitting me and talking to me about Pivot Cycles.
As a woman, I felt like the staff treated me as serious as if I was a pro bike athlete and I never felt intimidated by any of the guys there — the guys seemed excited to see another woman hitting up the dirt trails! I have yet to go there for my road bike needs, but I am sure they excel in road biking services too! They definitely have my loyalty!

I’m reviewing the work Eric did for us in the tuneup shop in the back– and I have to say that I have no idea where Jim M below went for his bad experience, but I think he was confused about where he was.
Some background:
I like bicycling. It’s fun. A great way to get around. BUT… I am not one of those over-​the-​top bicyclistas who owns the latest carbon fiber composite bike with all of the snazzy gizmos where the whole rig only weighs 1 ounce because it’s filled with helium that you replenish with a fancy dispenser every 6 weeks that attaches to the seat. I am, yes, a PRAGMATIC bicycle owner.
Now, for the really scary part.
I brought some bikes to Eric for a tune-​up, after reading handfuls of reviews for bike shops in Boulder on the internet, I concluded that I should give the Sports Garage a chance. They sounded like the kind of people who might do a good job on our 10 year old mountain bike, 15 year old mountain bike, and *GASP* 20 year old road bike. All of these bikes are, yes, somewhat middle-​end practical pedaling machines. My only fear was that I would be laughed out of the store when I wheeled in our old, but relatively well-​cared-​for practical bicycles. In fact, I was so anxious about the entire prospect of ridicule that I only brought the two mountain bikes in on my first trip.
Turns out that I was overly anxious about being snubbed by the folks at Sports Garage. Not only did nobody sneer at me when I walked in the door, nobody pointed and laughed, and Eric did not make fun of either of my favorite old bicycles. Then, just as they promised, they called me one week later so I could pick up my tuned bikes. They did a great job for me, so good that I actually brought back our favorite old Bridgestone road bike for the same treatment.
I’m a happy camper, I’ve finally found a ridicule-​free bicycle shop in Boulder!

Sports Garage is my favorite bike shop. I bought my Orbea Diva there two and a half years ago and I still just love my bike. They sell the right way — first they fit you and then they tell you what bikes will work. The staff is always really friendly and knowledgeable. Highly recommended! The only caution I have is that if you want an entry-​level bike this may not be the store for you, they don’t carry a ton of lower end bikes.
Now if I can just get that trust fund to come in so I can buy a sweet new mountain or cross bike there…

Yesterday was «pick up the new road bike day» for myself and my lovely wife. Woo hoo! And that’s no joke, fool.
Having signed up for a metric century this spring, my wife and I knew we needed road bikes (Sometimes we do things a little backwards.) We enthusiastically went to Sports Garage two weeks ago, after a cursory series of test rides at other high-​profile shops around Boulder. Sports Garage is small and is less well-​known than the Pearl St. «biggies» — we had actually heard about it via our friend from Crossfit. (Full disclosure: this friend is the owner’s wife.)
Looking to take advantage of the Crossfit family connections, we decided to stroll in on a Monday afternoon. Chris Jacobson, the owner, approached us and spent approximately two hours answering each and every question we had, providing the most comprehensive frame-​fitting service I have experienced. This is a key advantage of SG — they have a fitting station and capture several measurements in frame size, cadence, seat height, and handlebar depth, to name a few, ensuring that you can be matched with the perfect frame and adjustments.
Concerned about price, we mentioned our budget to Chris. He astutely had us test-​ride three grades of equipment — budget, over-​the-​top, and «just right.»
My wife chose a Specialized Ruby and I am now the proud owner of a Roubaix Comp. The pick-​up experience was just as pleasant as the initial selection; once again, Chris spent nearly two hours with us, providing advice on shoes and pedals (we needed EVERYTHING), clothing, emergency equipment and repairs, and a sweet discount on accessories.
All in all, if you want the best fitment experience in Boulder, go to Sports Garage. They only carry a few brands in both road and mountain (Specialized, Rocky Mountain, and a few European road bike models) but really, really know what they do sell.
I look forward to a long relationship with these guys as my skills grow into my sweet new bike.

This is one of the best bike shops in Boulder. It’s a small shop, but the staff actually spend time with you to determine which is the best bike.
I spent an entire day going around to different bike shops in Boulder, and Sports Garage was the only shop that wanted to do a bike sitting before they sent me out on a ride. The result was an incredibly enjoyable experience. I highly recommend talking with Nick if you go there. He’ll set you up, and send you home with a bike that will keep a smile on your face for years.

The Sports Garage hides in Boulder, but a cycling enthusiast should be sure to seek it out. The helpful staff and wide selection make it one of my favorite places to go. They offer, or at least used to, a somewhat different deal on new bikes; you get one year of free service as opposed to the traditional small adjustments for life deal. Is this worth it? You’ll have to decide. But they offer fittings and an eclectic selection of bikes –the only Rocky Mountain dealer in Boulder, I think. They’ve also got Serotta for the roadies. I got a deal when I bought a whole new set of stuff, mountain bike, shoes, socks, etc, so I have no complaints. Don’t know much about the ski and snowboard aspect, but for a bike, open up this garage.