Fresh Truck

A great business built by inspiring people. Helping to supply healthy & affordable food options to all of Boston.
Oh, and the bus is cool too. Keep on keepin’ on!

Mobile Market — with Locally Sourced Produce
Serving the Boston Community — I’d give them 10 Unilocal Stars if I could :)

THANK YOU FRESH TRUCK FOR PROVIDING SERVICE TO PEOPLE WITH LIMITED ACCESS TO LOCAL FRUITS AND VEGGIES :)
How I found Fresh Truck:
A friend of mine who is a Student at Emerson brought Fresh Truck to my attention as we frequently exchange emails regarding alternative housing, lowering our carbon footprint, and shipping containers. I sent a link to her of a shipping container farm and she said «oh this reminds me of fresh truck.» I thought Fresh whoahuh whaa?

came up when I googled the name. It was far from a farm in a box, but still a really cool project servicing a need in the community.
A National Problem:
I have witnessed first hand working in the inner city, the lack of availability of fruits and vegetables in these neighborhoods. The kids eat firey spicy chips, drink liters of soda, blissfully unaware of the road they are going down and the ultimate price they may pay.
When we buy local we stimulate the local economy and reduce environmental costs. When we eat healthy real unprocessed foods we help prevent disease from attacking our bodies. Access to fruits and vegetables is key. Some people in our «rich» country do not have access to real foods, and it drives me crazy.
In many areas around our country there are no local farmers markets. I’m fortunate to have many options here in New York City. But this disconnect between the public and good healthy food is concerning. Programs that help the people in these areas try to help the community make healthier choices, however their efforts often fail as their patients have no access.
Subsidized foods appear lining their shelves and local stores; cheap, filling, and in abundance. The subsidized foods in turn are expensive, and paid by the tax payers in the form of Medicaid, and other government programs. These food deserts ridden with, disease, cancer, diabetes, tragically turn a profit for the very same people who’ve probably subsidized this nutrient deficient processed foods in the first place.
Cheap food is expensive:
If we as a society consume cheap food we pay for it later. It costs less in the long run to prevent disease than to get rid of disease after someone is sick. Taxpayers pay this ginormous bill.
Diabetes is an a billion dollar, if not trillion worldwide. If people are educated on healthy eating and have options through proper diet management and prevention is attainable.
The Skinny:
Two months ago Fresh Truck exceeded their
fundraising goal, and raised the money they needed to launch their Mobile Market.
.
With a lower overhead than a traditional brick and mortar store, hopefully this business will fill a need, thrive, and make a difference. Access here is key. We need more businesses in our country like Fresh Truck
It was refreshing to speak with Dan, one of the founders of FreshTruck, about the launch of this business. He understands there is a disconnect in our country and he is trying to help do something about it.
«Fresh Truck is a social business that will operate a retrofitted school bus as a mobile farmers market, serving Boston neighborhoods with fresh, affordable fruits and vegetables. Fresh Truck has a regular weekly schedule, reaching multiple neighborhoods each day and targeting communities that are most underserved in terms of food access. Fresh Truck will alter the environment where families residing in food deserts make their food shopping decisions in favor of a healthier lifestyle.»
In May (if all goes smoothly) fresh truck will begin operation, servicing the Boston community. It’s difficult for community programs and partners to help people in their community choose healthier choices when there are very few alternatives to subsidized cheap junk food — Fresh Truck bridges this gap.
What I love about Fresh Truck:
Fair Prices
Locally Sourced
Supports the Local Economy
Takes strain off of our Environment
DOUBLE VALUE ON FOODSTAMPS :)
The Scene: Environmental, Local, Earthy, Feel Good
Destination Rating: 7 (Very unique)
Date Rating: 2
Hob Nob Potential: 1
Strong Suggestion: want to support Fresh Truck? :) follow them on twitter