Two Hats Consulting

I contacted Two Hats Consulting for help revamping a website. John and his team were great — they responded quickly to my inquiry, were really friendly and generous with their time and most importantly they were Very knowledgeable about things that could be done easily that would generate more traffic to the site right away. I definitely recommend them.

John and Damian helped me reframe what I’m trying to accomplish in my marketing and promotion strategy. I also got some useful feedback on my presentation.

John Van Dinther gave a talk at the San Francisco Design Center called Online Marketing Strategies for Interior Designers. I bought a ticket for my Marketing Intern and myself. It was probably the best return for my investment yet. He talked before a sold-​out room and generously gave us information on marketing strategies today and future trends as he sees them approaching. I took detailed notes and have shared the pearls of wisdom I gained from listening to John to my friends in our industry. If you wear a number of hats in your business and cannot waste a lot of time figuring out what you should be doing, then listen to Two Hats Consulting.

We are a very busy startup in SF and engaged Two Hats to rebuild and secure our Wordpress Site with a more modern theme engine and improved design. It was a completely seamless process and they delivered highly professional work ahead of schedule. Five Stars!!!

I’m actually writing because I was super impressed with John and the lengths he went to for me and my small business.
In the end, THC ended up not being able to help with my specific project. What impressed me was the level of commitment to follow through and find someone, as opposed to leaving me in a bind… John was very thoughtful and thorough — qualities that I truly value.

Two Hats did a fantastic job radically revamping my company website and logo. Thanks to their insightful guidance and expertise in design and web development, I now not only have a fresh, energetic look that better represents the culture of my expanding business but a highly functional site with a significantly increased conversion rate. Hats off to Two Hats! Thanks, John, Damian, and Cassie :)

I hired John as my coach and paid him over $ 2000 to improve my marketing and business results in my photography business. He promised he would help grow my business. Instead I spent 12 weeks at his direction writing standard operating procedures. While some of the SOPs have proved useful, John did not deliver what I asked for.

Two Hats designed our incredible website at
, from December 2014-​February 2015. It is beautiful, visual, appealing, and we’ve gotten a lot of compliments on it. It is on WordPress and uses Avada theme.
Damian Sol, partner and main project manager, is an absolute gem. He is very on top of everything and a pleasure to work with. He and Jake Gleason (designer) were very responsive and worked really hard to get our site live, as it ended up being more complex than any of us anticipated.
Jake is a talented designer and helped make the site really beautiful, along with graphic designer Cassie Waldman. The best parts of the project were when we all got down to the nitty-​gritty, sketching out pages on a whiteboard, to make the project come alive. Damian and team have also been responsive and helpful post-​project, when we run into the occasional question.
Our project was the largest site Two Hats had worked on at that point (100 pages). It was a bit of a learning process, as they adjusted their workflow, process and team to handle the demands of the project. We each had to adjust timelines at various points, but they went above and beyond (nights/​weekends, etc.) to have our site live by our drop-​dead date. As the «test case» for a large site, we also benefitted from what ended up being a bargain of a price!
The biggest issue is that I didn’t understand, as a novice, that some coding knowledge is required for the maintenance of the site, which is significant for us as a small nonprofit without that expertise in-​house. (I had thought that all WordPress themes were set up for non-​coders). So, be sure that you’re very clear on the requirements — some HMTL knowledge may be needed if you want a site with customized design and functionality.

I have had incredible anxiety about branding and tons of website shame and I’ve done several online programs about this stuff with some small results. But nothing complete or concrete. Sitting with John and Damian changed how I see not just branding, but the entire strategy of my business. They walked me through a clarity process that helped me understand the core of what it means to be visibility and showed me where I’d been hiding out. The very core of my visibility dysfunction was put up on a white board and made visible with all the love in the whole world to hold me through the transformation (and keep me from being sick to my stomach about the whole thing). I walked out of that meeting with crystal clarity about where we’re going and a plan to get there. Not only that, but I felt loved and held that whole time. If you’re even considering doing this work, these are the folks to do it with, no question.

We’ve used Two Hats Consulting a number of times over the years and it’s always been extremely helpful. We think of it as Business Therapy. We talk with John Van Dinther about whatever problem we are trying to solve and he brings his perspective and clear strategic thinking to bear. It’s always very helpful. Then other people from the group come in to handle different tasks. It allows us to continue getting the work done while the consulting firm is handling whatever we’ve asked them to do. Totally worth it!

I went in to talk to John about getting my website overhauled and some SEO work done. I appreciated that he actually suggested that, for the limited budget I had, it would be best utilize his services for certain stages of the project and work on the rest by myself. Though this may not have been what I originally wanted to hear, I am glad that he did not try to sell me something I could not afford.

When I first started my business I kept thinking there was no way I was going to make it through the next month. But then in February 2014 I started working with Two Hats Consulting and that’s when everything began to change. Since then my business has grown by 210%. Two Hats Consulting helped me to strategize business objectives, grow my staff, and launch successful marketing campaigns.
Working with Two Hats Consulting has been like having a business partner and a marketing team, where I get to bounce ideas and talk through challenging decisions. John Van Dinther is a smart, critical thinker and a straight-​shooter, who’s able to very quickly assess new challenges and suggest strategic solutions. He doesn’t only come up with creatively brilliant solutions, but more importantly, he teaches how to see the problem in a new way in order to come up with your own solutions on your own in the future. He’s helped me so much to grow as a business owner. His guidance has been invaluable and provides me with the peace of mind that no matter what surprise challenges arise (as they always do!) that John and his team are right there to assist me through whatever comes up. I can’t imagine doing it without them.
They’re the best!

If you are looking for someone to create a website and/​or newsletter???
Look no further! 2hats Consulting team has been extremely helpful! I came to them with an idea and they turned it into a reality. I’m very busy and hate marketing, but in this world it needs to be done. I still could be making improvements, but at least I have John, Jack and Damian to keep me going!!! Thanks 2hats Consulting!

Call 2hats for help! They are awesome! :-)
John really cares about providing the very best service and product, and I highly recommend 2hats to any small business person who needs tailored business solutions.
I actually almost fired 2hats because I felt the production of my website was being dragged on and on after I had produced all the content and the concepts had been discussed.
John handled himself with integrity and class in the face of my frustration. He apologized for his mistakes and 5 days later, I had a beautiful website.
I will definitely be working with 2hats again as my business reaches the next level and I need more help managing it.
Since working with John and 2hats last year, my my client load has grown from 15 clients/​week to 25 clients/​week in only 6 months!
I paid for business development consultation time with John, which was extremely helpful for developing practical solutions to my most immediate and longer range business needs.
A couple of notable tools I got from John
1. Setting up spreadsheets to capture info about who’s coming to see me and how often. 2. Having a chime sound 5 minutes before the end of every session to help me maintain good boundaries and stay on time from session to session.

Being an entrepreneur feels much of the time like being out at sea, sailing a small boat through rough seas, alone. I started working with John about five months ago, and since that time I feel like I have an advocate, a friend, and most importantly, someone who knows what he’s doing. After meeting with John (or calling him at 11pm on a Tuesday night to discuss cash flow statements – he’s Amazingly generous with his time), the rough seas become calm, the focus returns and I can go back to work. John is experienced, super intelligent, has tremendous business savvy and knowledge. He’s friendly and a great, great listener. Together we are making sense of what I want to do, crafting a detailed plan to make my business get off the ground and fly. In much less than a year, John has given me what feels like 3 – 4 years worth of experience and knowledge. Hire this man.
Oh, and I almost forgot to mention that John’s company 2hats has incredibly good web services for a very reasonable price. 2hats is the total package. Hire this company.

Two Hats Consulting has been invaluable! As a business coach, John has helped me work through my self-​doubts, getting me back on track when I felt like giving up.
I also got to participate in the Two Hats Mastermind Group for Wellness Practitioners. High quality content, goal setting, accountability groups, role playing exercises, and one-​to-​one coaching — the value far exceeded it’s price!
As a participant of the program I got to attend the Two Hats workshop on how to build a better website where I learned tons of useful information about what I can do to get the most from my website. Damian, the Two Hats web designer, was super helpful — giving guidance and answering my questions. Now I’m getting more clients through my new website — which makes me very happy :)
I look forward to continuing to work with Two Hats as my business grows. I’m so grateful that I hung in there because I’m make a living doing work that I love. Thank you Two Hats Consulting!

If you’re starting a business in the Bay Area, or thinking of starting one, you should really talk to John. Thanks in large part to him (and a shit ton of work) I am now running a thriving Digital Content Boutique and have enjoyed my last year more than any other single year in my long career. What John brings to the table is a really strong curiosity that helps you flush out every aspect of what you’re about to do. He combines that with a really strong business sensibility and mastery of business building basics.
He gave me the nuts n’ bolts, the guidance, the encouragement, and, even, some personal advice that helped me start, evolve and grow. And even though I don’t see him now, he’s still there talking to me in the back of my mind.

John is insightful, professional, caring, intelligent, and a no B.S. kind of guy. He’ll cut to the chase and help you make the changes and plans that will make your business a success.
Since working with John at the beginning of the year, my revenue has already increased 25% and growing! We are now putting together a plan that looks like it will double that.
Work with him a little bit, get a little improvement. Work with him a lot, take it to the next level.

John helped me focus my intentions at a time when I was overwhelmed and confused. I didnt realize how much I needed his services until I became aware of the clarity he helped me discover.
He is patient, sincere and focused. He is a tremendous resource for any entrepreneur who could use coaching to reach the next level in their business or personal life. I am grateful that I was able to work with him.

John is such a great resource for business marketing and development. I worked with John about one year ago and I am still reaping the rewards of our work together.
I got amazing tools and content from him in our very first session. So I did a number of sessions with him. His no-​holds-​barred approach gave me recourses and tools that are still relevant for me today.
Of course he is professional and a clear and compassionate communicator, and he also has a friendly personable and warm. His team of experts are also thorough, professional, and are just really great people.
I recommend any business work with him long — term.