Needle In A Haystack

My daughter and I have not been able to find any embroidery shops near WC so we made the effort to drive to Alameda to check out this place. The shop is tucked away in an office park and since it doesn’t really look like a retail establishment, I called on my cellphone from the car to make sure we were in the right place. The person who answered the phone (unfortunately I didn’t get a name) was quite rude. She pointed out to me that they had been in business for 18 years (we didn’t ask) and was so abrupt that we decided not to patronize the shop. I’ll continue my search for a friendly embroidery shop or just shop online.

I love this store!!!
I have not been to the new site but plan on going really soon. It’s the last place where an avid cross stitcher can find patterns and threads that are over the top.
The staff is well informed and very helpful each time I have been there to spend time shopping.
This place has the best fabric selection I have ever seen. Makes me wish for a yard of each lol. But the best is the stitching tools and patterns. My favorite tapestry needles are sold in bulk!!!
Thank you for staying business even if your are a bit far for me it’s an adventure once I arrive and I love it

An amazing resource where one can look at and fondle so many types of threads, fabrics, needlework beads, etc! Has everything for beginners to advanced, but definitely the place to go once you’re ready for the next step in fabrics, materials, and techniques. There’s only so much one can do online, and I’m grateful for real bricks-​and-​mortar companies where one can actually see and feel the materials.
I personally found the service extremely friendly; they answered all the questions my going-​back-​to-​needlecrafts self had after 15 years away. Every single one. I was there for two hours, choosing colors of silk thread for a new project (yes, I“m going to go off-​trail and modify a pattern with colors I prefer!) and whenever a question came to me, they answered it! So don’t know about the previous reviewer, maybe she met someone else? Anyway, I find the place an inspiration, might even design something next.
Found the prices reasonable, but I was looking at linen and silk, which ain’t cheap, no matter where.
The place is in an office park, so you do have to wander the first time you look for it.

When I finally found this place, I found this store to be very expensive .The staff were very unfriendly to say the least. Smarmy and just not very nice. They’re selection of threads and wool was good, but I wasn’t impressed by the patterns they had available, and very high prices. But mostly it was how rude and unfriendly the person who was (not) helping me that turned me against them. I won’t be going back.